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Marketing Mindset for Property Developers
- 1. Marketing Mindset for Property Investors Prepared for Wandsworth Property Meet By Andy Bargery, Coronet Group November 2017
- 2. Would you like to sell more property, for more money, more quickly?
- 3. Who is Andy?
- 9. Let’s talk about marketing?
- 15. Advertising / PR / Social media / Website / Flyers / Leaflets / Rightmove / AdWords / Telemarketing / Events / Podcasting / Blogging / Vlogging / Facebook live / Billboards…
- 16. Philip Kottler “godfather of modern marketing” “Meeting the needs of your customer at a profit.”
- 17. “Marketing is discovering what the prospect wants and demands and delivering it more efficiently and effectively than the competition.” Paul Kulavis, Sterling Park Group
- 18. “Marketing is understanding your buyers really, really well. Then creating valuable products for them to help solve their problems.” David Meerman Scott – Bestselling author
- 19. “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Chartered Institute of Marketing
- 20. “Marketing is about putting the customer at the heart of your business”
- 23. Step 1: define and understand your target customers.
- 25. Is this your customer?
- 26. Is this your customer?
- 27. Is this your customer?
- 28. Step 2: Build your marketing around your audience…
- 29. 7 Ps of Marketing
- 30. Consider... •Place – where shall I invest? •Product – what shall I build? •Price – what’s the GDV? •Promotion – which agent?
- 31. Let’s dig a little deeper… Place • Where does your target audience want to live? • City, Borough, Streets • Buildings to target
- 33. Let’s dig a little deeper… Product • What’s on the market? • How will you differentiate? • Features vs. cost
- 34. Let’s dig a little deeper… Price • Agent estimates • On the market • Sales comps and land registry
- 35. Let’s dig a little deeper… Promotion • Name – check • Logo – check • Website – check • Brochure – check • Story – sorry, what?
- 36. What’s the story attached to you, your brand and your developments? Look outside property for brand’s that are great at story telling too.
- 37. What about the other Peas? • Physical Evidence • Process • People
- 38. Physical Evidence What can you deliver over and above the
- 39. Process What are the stages in the buying cycle and how can you make it “pleasurable”? CompleteLegalsExchangeAccept / Negotiate OfferOn the market Choose your agent carefully Can you recommend a quick solicitor and broker? Negotiate fairly and quickly
- 40. Process What are the stages in the buying cycle and how can you make this “pleasurable”? Complete How can you create advocates?
- 41. People Who do people buy from?
- 42. Give Peas a Chance
- 43. Telephone: 01234 339 286 Email: andy@coronet.group Web: www.coronet.group Coronet Group Limited is registered in England and Wales. Company registration number: 10277844.
Notes de l'éditeur
- Coronet Group is managed by Andy and Matt Bargery. Matt Bargery, RIBA Director, Architect Matt is an ARB registered Architect, with deep experience designing housing, schools and healthcare buildings. Andy Bargery, BA (Hons) DipM ACIM Director Andy is a professionally qualified marketer with experience of delivering commercially successful campaigns for construction sector clients and global technology brands. Andy has run his own consultancy business since 2006.
- Production of marketing assets for developments in London, designed to support in driving enquiries and sales. Typically this has included: Development branding Sales brochures Microsites / landing pages Site hoardings Photography
- Production of marketing assets for developments in London, designed to support in driving enquiries and sales. Typically this has included: Development branding Sales brochures Microsites / landing pages Site hoardings Photography
- Compton Street, London This is the site of a former electrical substation in Clerkenwell, London. It was demolished and replaced with four luxury apartments designed by Coronet Group’s Matt Bargery and sold.
- Englefield Road, London Designed and managed the refurbishment of this terraced house in North London. The property was acquired below market value by the developer due to structural issues with the rear supporting wall. Purchase price: £300,000 Contract vlaue: £380,000 Fees / expenses / CIL: £40,000 Sale price: £1.3m Profit: £580,000 ROI: 80.5%
- Price Product Place Promotion Physical Evidence Process People
- Price Product Place Promotion Physical Evidence Process People