The 2013 Mobile Finance Trends and Innovations slide deck highlights the most interesting and important mobile finance trends from the first half of 2013. It draws on research from CI’s Mobile Monitor service and our ongoing tracking of the mobile finance space. The slide deck also includes commentary on relevant mobile developments outside of the financial services industry, key takeaways for financial services firms and thoughts on what’s next for mobile finance.

1. COPYRIGHT 2013 CORPORATE INSIGHT, INC.
2013 TRENDS AND INNOVATIONS
DANIEL J. WIEGAND
SENIOR ANALYST, MOBILE RESEARCH & CONSULTING
JULY 2013
MOBILE FINANCE

2. ABOUT CORPORATE INSIGHT
Connect With Us
Corporate Insight provides competitive intelligence and user experience research to the nation’s leading
financial institutions. For over 20 years, the firm has tracked technological developments in the financial
services industry, identifying best practices in online banking and investing, online insurance, mobile
finance, active trading platforms, social media and other emerging areas. There are no assumptions in
Corporate Insight’s work – we use live accounts at all of the firms we research, providing our clients with
unparalleled, unbiased intelligence on the competition.
Corporate Insight welcomes the opportunity to speak with the media. If you are interested in citing our
research or would like to schedule an interview with one of our analysts, please contact Intermarket
Communications at 212-888-6115 or corporateinsight@intermarket.com.
Media Inquiries
2
DANIEL J. WIEGAND
Senior Analyst, Mobile Research & Consulting
212-832-2002 x-118
dwiegand@corporateinsight.com
BEN POUSTY
Marketing Manager
212-832-2002 x-134
bpousty@corporateinsight.com

3. TABLE OF CONTENTS
 Introduction
 2013 Mobile Finance Trends and Innovations
o Leveraging Smartphone Capabilities: Camera & Voice
o Menu Design & Navigation Converging
o Account Information Remains a Priority
o Enhanced Investment Research… Especially on the iPad
o The Future of the Mobile Wallet
 Mobile Finance: 2013 and Beyond
o Three Takeaways for Financial Services Firms
o What’s Next?
 Corporate Insight Thought Leadership
 About the Author
3

4. INTRODUCTION
4

5. Mobile finance has gone from practically nonexistent to ubiquitous in less than ten years.
That time period has seen striking changes in mobile technology and its implementation by
financial services firms. Devices such as the iPhone, iPad and Android smartphones have
grown more powerful and gained a central role in consumers’ everyday lives. This makes it
increasingly important for financial services firms to be able to reach clients on their
preferred device and offer them new and innovative tools to manage their money.
KEEPING UP WITH MOBILE FINANCE
5
INTRODUCTION
This slide deck presents interesting and noteworthy mobile
finance trends from the first half of 2013. It draws on
research from CI’s ongoing tracking of the industry, as well
as a few relevant developments outside of the financial
services space. We conclude with key takeaways and our
thoughts on what could be coming next for mobile finance.

6. 2013 MOBILE FINANCE TRENDS AND INNOVATIONS
6

7. LEVERAGING SMARTPHONE CAPABILITIES: CAMERA
7
 USAA expedites account opening
o Late 2012: Image of a blank check to pre-fill
initial deposit information
o April: Driver’s license photo to load personal
information
 U.S. Bank launches Mobile Photo Bill Pay in
March
o Firms continue to add standard bill pay as well
– Discover Bank in January, E*TRADE in
March, Merrill Lynch & Merrill Edge in May
 Chase adds receipt capture to its Jot small
business app in April
o Similar to American Express’ ReceiptMatch
launched in 2012
2013MOBILEFINANCETRENDSANDINNOVATIONS
Chase Jot Receipt Capture

8. LEVERAGING SMARTPHONE CAPABILITIES: CAMERA
8
 Mobile check deposit continues to proliferate
o January: Added by Discover Bank
o February: Scan and upload multiple checks
through USAA Deposit@Mobile
o June: Added by KeyBank
 Mobile check deposit is currently available
from 83% of the banks Corporate Insight
tracks, as well as several investment firms
2013MOBILEFINANCETRENDSANDINNOVATIONS
USAA Check Deposit

9. LEVERAGING SMARTPHONE CAPABILITIES: VOICE
9
 E*TRADE has offered Nuance-
powered voice recognition since
April 2012
 USAA starts a pilot “virtual mobile
assistant” program in March,
expands to all clients in April
 Shortly after, GEICO adds Voice
Assistance from “Lily”
 IBM plans to offer phone, online
and mobile customer service
powered by its Watson
supercomputer; early clients to
include several international banks
2013MOBILEFINANCETRENDSANDINNOVATIONS
USAA & GEICO Voice Commands

10. MENU DESIGN & NAVIGATION CONVERGING
10
 Slide-out menus offer advantages that
account for growing popularity
• One-touch access to a long list of app
screens and features without navigating
away from the current page
• Does not take up valuable screen space
like static bottom icon menus
• Familiar to users of other popular apps
such as Facebook
 Already used by Capital One, E*TRADE
and Fidelity
 Vanguard and Discover roll out new left-
side menus to their apps in 2013
 American Express uses a slightly different
right-side design but essentially the same
approach in its April iPhone app revamp
2013MOBILEFINANCETRENDSANDINNOVATIONS
Vanguard & American Express Menus

11. ACCOUNT INFORMATION REMAINS A PRIORITY
11
 New, robust aggregation and analysis tools
o In April, Discover’s iPad app adds the Spend Analyzer
o As part of a revamp in May, Merrill Lynch & Merrill Edge enhance graphs and
extend aggregation to their iPhone apps
o In May, Vanguard adds portfolio analysis
2013MOBILEFINANCETRENDSANDINNOVATIONS
Discover Spend Analyzer
Vanguard Portfolio Analysis

12. ACCOUNT INFORMATION REMAINS A PRIORITY
12
 Deeper account history archives
o From April to June, Capital One’s
credit card history goes from 1 month
to 45 days to 4 months
o In April, ShareBuilder adds a 60-day
transaction history to its smartphone
apps
o Also in April, American Express
expands history from 1 to 6 months
 Adding access to statements
o March: Discover & Vanguard
o May: American Express
2013MOBILEFINANCETRENDSANDINNOVATIONS
American Express Search Transactions & Discover Statement

13. ENHANCED INVESTMENT RESEARCH…
ESPECIALLY ON THE iPAD
13
 New and improved mobile research capabilities
o In late 2012, Fidelity introduces advanced interactive research tools for the iPad
o E*TRADE’s revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
2013MOBILEFINANCETRENDSANDINNOVATIONS
E*TRADE iPad App Compare Tool

14. 14
 Asset management firms prioritize the iPad for advisor and client research use
– often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein, Franklin Templeton, Invesco, Oppenheimer
Funds & PIMCO introduced iPad apps in 2012
2013MOBILEFINANCETRENDSANDINNOVATIONS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCH…
ESPECIALLY ON THE iPAD

15. THE FUTURE OF THE MOBILE WALLET
15
 Most buzz comes from outside of the
financial services industry, from tech,
retail or startups
o Google Wallet, Square and PayPal are
expanding their offerings
o Apple Passbook gradually improves
capabilities with iOS 7
 Mobile deals continue to grow among
financial services firms
o Discover Extras launches in March
o USAA expands Shopping & Discounts
option in April
o American Express, Bank of America and
Capital One have offered similar
programs since 2012
2013MOBILEFINANCETRENDSANDINNOVATIONS
Discover Extras and USAA Shopping & Discounts

16. MOBILE FINANCE: 2013 AND BEYOND
16

17. THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1. Firms are finding new, innovative ways to use built-in smartphone
capabilities such as a camera and microphone for tools that do not have an
online equivalent
2. At the same time, they are working to improve their smartphone and tablet
apps’ fundamental capabilities, specifically account information and market
research
3. Mobile technology and design standards from outside of the industry have
already made an impact on financial services firms’ mobile development,
and bear watching for the future
2013ANDBEYOND

18. WHAT’S NEXT?
18
 Increasing personalization for home displays, menus, etc.
 More apps for Windows Mobile
 Experimentation with responsive Web design
2013ANDBEYOND
ShareBuilder iPad App
Fidelity Windows Mobile App

19. CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media: A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms
such as LinkedIn, Twitter, Facebook, YouTube and Google+ to connect directly with
investors and financial advisors. The guide is also available as a slide deck.
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics, strategies and online resources
leading financial institutions are using to connect with Millennials. This is also
available as a slide deck.
Slide Deck: Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7: Ideas for Financial Services Firms explains how firms can leverage the
new features in iOS 7 to make their mobile apps more user-friendly.
Mobile Infographic: Android vs. Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across
the financial services industry.
19

20. ABOUT THE AUTHOR
Daniel J. Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insight’s mobile finance research
efforts and is the Senior Analyst for CI’s Mobile Monitor service. He
has conducted extensive research on mobile finance with a focus
on the mobile apps, platforms and capabilities leading financial
services firms offer prospects and clients.
Dan’s past work in the space includes the Money on the
Move: Mobile Finance Review 2011 and 2012 Mobile Leaders
reports that offer a comprehensive look at the mobile landscape.
Dan has also authored a series of reports focusing on key mobile
functionalities including iPad apps, account information,
transaction capabilities, security and more.
Dan graduated from Harvard University in 2006 and has been a
member of the Corporate Insight team for the last seven years. He
also works as a senior consultant and project manager on CI’s
Consulting Services team.
CONTACT DAN:
T: 212-832-2002 x-118
E: dwiegand@corporateinsight.com
23