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COPYRIGHT 2016 CORPORATE INSIGHT, INC.
AUTHOR: MICHELLE AMMIRATI
PUBLISHED: JANUARY 2016
CREDIT CARD PRODUCT UPDATE
2015 YEAR IN REVIEW
ABOUT CORPORATE INSIGHT
Connect With Us
Corporate Insight provides competitive intelligence and user experience research to the nation’s
leading financial institutions. For over 20 years, the firm has tracked technological developments in the
financial services industry, identifying best practices in online banking and investing, online insurance,
mobile finance, active trading platforms, social media and other emerging areas. There are no
assumptions in Corporate Insight’s work – we use live accounts at all of the firms we research, providing
our clients with unparalleled, unbiased intelligence on the competition.
MICHELLE AMMIRATI
Senior Research Associate
(646) 751-6963
mammirati@corporateinsight.com
MEDIA INQUIRIES
Joshua Grandy, Director of PR
(646) 876-7524 | @CInsightNews
jgrandy@corporateinsight.com | pr@corporateinsight.com
Press Coverage
TABLE OF CONTENTS
 Background
 Overview
 Credit Cards
o American Express
o Bank of America
o Barclaycard
o Citicards
o Discover
o PNC Bank
o U.S. Bank
 New Payment Services
 Removed Cards
 Corporate Insight Syndicated Studies
 Corporate Insight Thought Leadership
 About the Author
BACKGROUND BACKGROUND
This slide deck examines new
product releases from credit
card providers in our Credit
Card Monitor coverage group.
Inside, we provide an
overview of the new credit
cards introduced on the firms’
websites over the course of
2015 and highlight their key
features.
CREDIT CARD MONITOR
Credit Card Monitor was launched in 2001 and focuses on the online user
experience that leading credit card issuers provide card holders and prospects.
Using actual accounts, Credit Card Monitor gives a first-hand look at current online
capabilities including client account information, transaction resources, interactive
tools, customer service and account documents. Credit Card Monitor follows the
card products and services offered by competitors across the credit card industry,
giving an up close look at what other firms are doing to attract new clients.
Below is a list of the firms we track for our Credit Card Monitor research service:
Credit Card Monitor
o American Express
o Bank of America
o Barclaycard US
o Capital One
o Chase
o Citicards
o Discover
o PNC Bank
o USAA
o U.S. Bank
o Wells Fargo
BACKGROUND
OVERVIEW CREDIT CARD PRODUCT RELEASES
This Credit Card Product Update slide deck examines new product
releases during the 2015 year from all credit card carriers in our
coverage group.
The coverage group launched eight new cards in 2015 that are
currently being promoted online. Of these, five are completely new
products, one is an extension of a co-brand platform, one was
previously issued by Chase and one is a re-issued card through
MasterCard. The credit cards in this slide deck lean toward a focus on
rewards. All but one credit card product released in 2015 give users
the ability to earn points, miles and cash back with their purchases.
2015 saw the release of a number of payment services as well.
This deck highlights basic fee information, rewards criteria and specific
standout features unique to each card and includes a chart showing
which firms feature which payment services for their product offerings.
AMERICAN EXPRESSCREDITCARDS
Plenti Card from AmEx
 0% introductory APR on purchases for 12 months
 14.99% or 24.99% variable APR thereafter
 3-2-1 points per dollar: 3 points at supermarkets, 2 at restaurants and 1
on all other purchases
 5,000 point bonus for spending $250 in the first three months
 1,000 Plenti points = $10 in savings
 No annual fee
Standout Feature:
3-2-1 points
Introduced: May 2015; rates and fees as of December 2015
BANK OF AMERICA
Amtrak Guest Rewards World MasterCard
 12.99 - 22.99% APR on purchases and balance transfers
 5% point rebate for award travel redemption
 Base earnings rate of 1 point per $1 spent
 Bonus 2 pts/$1 spent on travel and 3 pts/$1 spent on Amtrak purchases
 Complimentary passes for lounge access, upgrades and companion coupons
 $79 annual fee
CREDITCARDS
Standout Feature:
Accelerated travel and Amtrak earnings
Introduced: October 2015 (previously available from Chase Bank); rates and fees as of December 2015
BARCLAYCARD
Barclaycard CashForward World MasterCard
 0% introductory APR on purchases and balance transfers for 12 months
 14.99%, 18.99% or 22.99% APR on purchases and balance transfers
 1.5% cash rewards on every purchase
 5% rewards bonus upon redemption, applicable to next redemption
 $100 cash bonus after card holders spend $500 within first three months
 No annual fee
CREDITCARDS
Standout Feature:
5% cash rewards redemption bonus
toward your next redemption
Introduced: December 2015; rates and fees as of December 2015
CITICARDSCREDITCARDS
Citicards AT&T Access More Card
 14.99% - 22.99% APR on purchases and balance transfers
 1 point per $1 spent
 3x bonus ThankYou points for AT&T, online retail and travel purchases
 Up to $650 phone rebate
 $95 annual fee
Introduced: May 2015; rates and fees as of December 2015
Standout Feature:
3x ThankYou points
DISCOVERCREDITCARDS
Discover it Miles
 12 month 0% introductory APR on purchases; 10.99% balance transfer APR
 10.99% - 22.99% purchase and balance transfer APRs thereafter
 1.5 miles earned per $1 spent
 1 mile earned = $0.01 redeemable
 Double miles on total first year earnings
 $30 credit for in-flight Wi-Fi purchases annually
 No annual fee
Introduced: March 2015; rates and fees as of December 2015
Standout Feature:
Travel rewards
DISCOVERCREDITCARDS
Discover it NHL Card
 12 month 0% introductory APR on purchases and balance transfers
 10.99% - 22.99% variable APR thereafter
 5% cash back with quarterly spending categories
 1% cash back on all other purchases
 10% off Shop.NHL.com purchases
 No annual fee
Introduced: May 2015; rates and fees as of December 2015
Standout Feature:
NHL affiliation rewards
PNC BANKCREDITCARDS
PNC Core Visa Card
 15 month 0% introductory APR on purchases
 15 month 0% introductory APR on balance transfers when transfer occurs
within first 90 days of account opening
 9.99% - 19.99% variable APR thereafter
 No annual fee
Introduced: July 2015; rates and fees as of December 2015
Standout Feature:
Low minimum APR
U.S. BANKCREDITCARDS
REI MasterCard
 10.99% - 22.99% purchase and balance transfer APR; no
introductory APRs
 5% back at REI
 2% back on grocery purchases
 1% back on everything else
 No annual fee
Re-Issued as a MasterCard Product: April 2015; rates and fees as of December 2015
Standout Feature:
REI member exclusive
NEW PAYMENT SERVICES
Firm Apple Pay Android Pay Samsung Pay
American Express Yes Yes Yes
Bank of America Yes Yes Yes
Barclaycard US Yes No No
Capital One Yes Coming Soon No
Chase Yes No Yes
Citicards Yes Yes Yes
Discover Yes Yes Yes
PNC Bank Yes Yes No
USAA Yes Yes No
U.S. Bank Yes Yes Yes
Wells Fargo Yes Yes No
NEWPAYMENTSERVICES
REMOVED CARDS
Firm Cards
American Express
Blue Sky Preferred Card
JetBlue Card
TrueEarnings from Costco
Bank of America Spirit Airlines Platinum Plus MasterCard
Barclaycard US
Best Western Rewards MasterCard
Gulf Platinum MasterCard
U.S. Airways Premier World MasterCard
Capital One Platinum Prestige
Chase
IHG Rewards Club Credit Card
Amtrak Guest Rewards MasterCard
Discover Discover it Chrome Card
PNC Bank PNC Flex Visa
U.S. Bank Caché Visa Card
REMOVEDCARDS
CORPORATEINSIGHTSYNDICATEDSTUDIES
18
CORPORATE INSIGHT SYNDICATED STUDIES
Next-Generation Investing 2015: Digital Advice Matures
Next-Generation Investing 2015: Digital Advice Matures is our new comprehensive study on the leading investing and
personal-finance related startups in the digital advice industry. The study covers the past, present and future of these
fintech firms and provides particular value to firms facing the decision to buy, build or white-label a new financial
technology solution.
Release Date: September 2015 | Download Study Preview
Mobile Innovators 2015
Mobile Innovators 2015 is our special syndicated study that reviews the digital experience offered by leading financial apps in the
payments, banking and investing space. In the study, we offer an inside view of the mobile design and capabilities offered by
industry disruptors, giving established firms competitive insights to improve customer satisfaction and loyalty.
Release Date: August 2015| Download Study Preview
The Changing Face of Financial Advice – 2015 and Beyond
The Changing Face of Financial Advice: 2015 and Beyond analyzes the challenges that financial advisors face in serving
their clients, opportunities that exist for improving current customer satisfaction and acquiring new clients, and how
the FA-client relationship is poised to evolve due to industry, demographic and technological factors.
Release Date: April 2015| Download Study Preview
CORPORATE INSIGHT THOUGHT LEADERSHIP
Responsive Design in the Retirement and Insurance Industries
In this slide deck, we examine how firms in the retirement and insurance industries have responded to growing
consumer demand by introducing new and redesigned websites. The slide deck focuses on responsive websites
developed in 2014 and predictions for website redesign in 2015 and beyond.
Online Communities Across Financial Services: American Express, Bank of America and TIAA-CREF
This slide deck examines the design and capabilities offered by each firm’s online community, with a focus on
noteworthy site features. We also provide tips for financial services firms looking to improve their online
communities.
The Complete Bitcoin User Experience: Mining, Exchanges, Wallets and Beyond
This study provides a detailed analysis of how Bitcoins are created, traded and stored. The study includes reviews of
the top websites and online services driving the Bitcoin marketplace including Slush’s Pool, Blockchain.info and
Coinbase, among others.
2014 Mobile Finance Trends and Innovations
This study draws on our ongoing tracking of the industry, as well as relevant developments outside of the financial
services space. The study includes commentary on mobile developments, key takeaways for financial services firms
and thoughts on what is next for mobile finance.
Senior Citizens & Mobile Finance: Design & Support Solutions to Empower the Senior Set
Using CI’s user-testing expertise and ongoing mobile finance research, this slide deck highlights specific areas where
seniors may struggle with financial services apps, and offers design and support solutions that will give this valuable
audience the comfort and confidence to engage in mobile finance.
CORPORATEINSIGHTTHOUGHTLEADERSHIP
ABOUT THE AUTHORABOUTTHEAUTHOR
Michelle Ammirati
Senior Research Associate
Michelle Ammirati is a Senior Research Associate at Corporate Insight. She has conducted
extensive research on the credit card industry’s online customer service platforms and
financial tools. This product review is the result of Michelle’s interest and continued research
into the financial catalogues of credit card industry innovators.
Contact Michelle Ammirati:
(646) 751-6963
mammirati@corporateinsight.com
Connect with Michelle
Connect with CI:
Credit Card Monitor is a service mark of Corporate Insight, Inc.; all rights reserved.
19

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Credit Card Product Update - 2015 Year in Review

  • 1. COPYRIGHT 2016 CORPORATE INSIGHT, INC. AUTHOR: MICHELLE AMMIRATI PUBLISHED: JANUARY 2016 CREDIT CARD PRODUCT UPDATE 2015 YEAR IN REVIEW
  • 2. ABOUT CORPORATE INSIGHT Connect With Us Corporate Insight provides competitive intelligence and user experience research to the nation’s leading financial institutions. For over 20 years, the firm has tracked technological developments in the financial services industry, identifying best practices in online banking and investing, online insurance, mobile finance, active trading platforms, social media and other emerging areas. There are no assumptions in Corporate Insight’s work – we use live accounts at all of the firms we research, providing our clients with unparalleled, unbiased intelligence on the competition. MICHELLE AMMIRATI Senior Research Associate (646) 751-6963 mammirati@corporateinsight.com MEDIA INQUIRIES Joshua Grandy, Director of PR (646) 876-7524 | @CInsightNews jgrandy@corporateinsight.com | pr@corporateinsight.com Press Coverage
  • 3. TABLE OF CONTENTS  Background  Overview  Credit Cards o American Express o Bank of America o Barclaycard o Citicards o Discover o PNC Bank o U.S. Bank  New Payment Services  Removed Cards  Corporate Insight Syndicated Studies  Corporate Insight Thought Leadership  About the Author
  • 4. BACKGROUND BACKGROUND This slide deck examines new product releases from credit card providers in our Credit Card Monitor coverage group. Inside, we provide an overview of the new credit cards introduced on the firms’ websites over the course of 2015 and highlight their key features.
  • 5. CREDIT CARD MONITOR Credit Card Monitor was launched in 2001 and focuses on the online user experience that leading credit card issuers provide card holders and prospects. Using actual accounts, Credit Card Monitor gives a first-hand look at current online capabilities including client account information, transaction resources, interactive tools, customer service and account documents. Credit Card Monitor follows the card products and services offered by competitors across the credit card industry, giving an up close look at what other firms are doing to attract new clients. Below is a list of the firms we track for our Credit Card Monitor research service: Credit Card Monitor o American Express o Bank of America o Barclaycard US o Capital One o Chase o Citicards o Discover o PNC Bank o USAA o U.S. Bank o Wells Fargo BACKGROUND
  • 6. OVERVIEW CREDIT CARD PRODUCT RELEASES This Credit Card Product Update slide deck examines new product releases during the 2015 year from all credit card carriers in our coverage group. The coverage group launched eight new cards in 2015 that are currently being promoted online. Of these, five are completely new products, one is an extension of a co-brand platform, one was previously issued by Chase and one is a re-issued card through MasterCard. The credit cards in this slide deck lean toward a focus on rewards. All but one credit card product released in 2015 give users the ability to earn points, miles and cash back with their purchases. 2015 saw the release of a number of payment services as well. This deck highlights basic fee information, rewards criteria and specific standout features unique to each card and includes a chart showing which firms feature which payment services for their product offerings.
  • 7. AMERICAN EXPRESSCREDITCARDS Plenti Card from AmEx  0% introductory APR on purchases for 12 months  14.99% or 24.99% variable APR thereafter  3-2-1 points per dollar: 3 points at supermarkets, 2 at restaurants and 1 on all other purchases  5,000 point bonus for spending $250 in the first three months  1,000 Plenti points = $10 in savings  No annual fee Standout Feature: 3-2-1 points Introduced: May 2015; rates and fees as of December 2015
  • 8. BANK OF AMERICA Amtrak Guest Rewards World MasterCard  12.99 - 22.99% APR on purchases and balance transfers  5% point rebate for award travel redemption  Base earnings rate of 1 point per $1 spent  Bonus 2 pts/$1 spent on travel and 3 pts/$1 spent on Amtrak purchases  Complimentary passes for lounge access, upgrades and companion coupons  $79 annual fee CREDITCARDS Standout Feature: Accelerated travel and Amtrak earnings Introduced: October 2015 (previously available from Chase Bank); rates and fees as of December 2015
  • 9. BARCLAYCARD Barclaycard CashForward World MasterCard  0% introductory APR on purchases and balance transfers for 12 months  14.99%, 18.99% or 22.99% APR on purchases and balance transfers  1.5% cash rewards on every purchase  5% rewards bonus upon redemption, applicable to next redemption  $100 cash bonus after card holders spend $500 within first three months  No annual fee CREDITCARDS Standout Feature: 5% cash rewards redemption bonus toward your next redemption Introduced: December 2015; rates and fees as of December 2015
  • 10. CITICARDSCREDITCARDS Citicards AT&T Access More Card  14.99% - 22.99% APR on purchases and balance transfers  1 point per $1 spent  3x bonus ThankYou points for AT&T, online retail and travel purchases  Up to $650 phone rebate  $95 annual fee Introduced: May 2015; rates and fees as of December 2015 Standout Feature: 3x ThankYou points
  • 11. DISCOVERCREDITCARDS Discover it Miles  12 month 0% introductory APR on purchases; 10.99% balance transfer APR  10.99% - 22.99% purchase and balance transfer APRs thereafter  1.5 miles earned per $1 spent  1 mile earned = $0.01 redeemable  Double miles on total first year earnings  $30 credit for in-flight Wi-Fi purchases annually  No annual fee Introduced: March 2015; rates and fees as of December 2015 Standout Feature: Travel rewards
  • 12. DISCOVERCREDITCARDS Discover it NHL Card  12 month 0% introductory APR on purchases and balance transfers  10.99% - 22.99% variable APR thereafter  5% cash back with quarterly spending categories  1% cash back on all other purchases  10% off Shop.NHL.com purchases  No annual fee Introduced: May 2015; rates and fees as of December 2015 Standout Feature: NHL affiliation rewards
  • 13. PNC BANKCREDITCARDS PNC Core Visa Card  15 month 0% introductory APR on purchases  15 month 0% introductory APR on balance transfers when transfer occurs within first 90 days of account opening  9.99% - 19.99% variable APR thereafter  No annual fee Introduced: July 2015; rates and fees as of December 2015 Standout Feature: Low minimum APR
  • 14. U.S. BANKCREDITCARDS REI MasterCard  10.99% - 22.99% purchase and balance transfer APR; no introductory APRs  5% back at REI  2% back on grocery purchases  1% back on everything else  No annual fee Re-Issued as a MasterCard Product: April 2015; rates and fees as of December 2015 Standout Feature: REI member exclusive
  • 15. NEW PAYMENT SERVICES Firm Apple Pay Android Pay Samsung Pay American Express Yes Yes Yes Bank of America Yes Yes Yes Barclaycard US Yes No No Capital One Yes Coming Soon No Chase Yes No Yes Citicards Yes Yes Yes Discover Yes Yes Yes PNC Bank Yes Yes No USAA Yes Yes No U.S. Bank Yes Yes Yes Wells Fargo Yes Yes No NEWPAYMENTSERVICES
  • 16. REMOVED CARDS Firm Cards American Express Blue Sky Preferred Card JetBlue Card TrueEarnings from Costco Bank of America Spirit Airlines Platinum Plus MasterCard Barclaycard US Best Western Rewards MasterCard Gulf Platinum MasterCard U.S. Airways Premier World MasterCard Capital One Platinum Prestige Chase IHG Rewards Club Credit Card Amtrak Guest Rewards MasterCard Discover Discover it Chrome Card PNC Bank PNC Flex Visa U.S. Bank Caché Visa Card REMOVEDCARDS
  • 17. CORPORATEINSIGHTSYNDICATEDSTUDIES 18 CORPORATE INSIGHT SYNDICATED STUDIES Next-Generation Investing 2015: Digital Advice Matures Next-Generation Investing 2015: Digital Advice Matures is our new comprehensive study on the leading investing and personal-finance related startups in the digital advice industry. The study covers the past, present and future of these fintech firms and provides particular value to firms facing the decision to buy, build or white-label a new financial technology solution. Release Date: September 2015 | Download Study Preview Mobile Innovators 2015 Mobile Innovators 2015 is our special syndicated study that reviews the digital experience offered by leading financial apps in the payments, banking and investing space. In the study, we offer an inside view of the mobile design and capabilities offered by industry disruptors, giving established firms competitive insights to improve customer satisfaction and loyalty. Release Date: August 2015| Download Study Preview The Changing Face of Financial Advice – 2015 and Beyond The Changing Face of Financial Advice: 2015 and Beyond analyzes the challenges that financial advisors face in serving their clients, opportunities that exist for improving current customer satisfaction and acquiring new clients, and how the FA-client relationship is poised to evolve due to industry, demographic and technological factors. Release Date: April 2015| Download Study Preview
  • 18. CORPORATE INSIGHT THOUGHT LEADERSHIP Responsive Design in the Retirement and Insurance Industries In this slide deck, we examine how firms in the retirement and insurance industries have responded to growing consumer demand by introducing new and redesigned websites. The slide deck focuses on responsive websites developed in 2014 and predictions for website redesign in 2015 and beyond. Online Communities Across Financial Services: American Express, Bank of America and TIAA-CREF This slide deck examines the design and capabilities offered by each firm’s online community, with a focus on noteworthy site features. We also provide tips for financial services firms looking to improve their online communities. The Complete Bitcoin User Experience: Mining, Exchanges, Wallets and Beyond This study provides a detailed analysis of how Bitcoins are created, traded and stored. The study includes reviews of the top websites and online services driving the Bitcoin marketplace including Slush’s Pool, Blockchain.info and Coinbase, among others. 2014 Mobile Finance Trends and Innovations This study draws on our ongoing tracking of the industry, as well as relevant developments outside of the financial services space. The study includes commentary on mobile developments, key takeaways for financial services firms and thoughts on what is next for mobile finance. Senior Citizens & Mobile Finance: Design & Support Solutions to Empower the Senior Set Using CI’s user-testing expertise and ongoing mobile finance research, this slide deck highlights specific areas where seniors may struggle with financial services apps, and offers design and support solutions that will give this valuable audience the comfort and confidence to engage in mobile finance. CORPORATEINSIGHTTHOUGHTLEADERSHIP
  • 19. ABOUT THE AUTHORABOUTTHEAUTHOR Michelle Ammirati Senior Research Associate Michelle Ammirati is a Senior Research Associate at Corporate Insight. She has conducted extensive research on the credit card industry’s online customer service platforms and financial tools. This product review is the result of Michelle’s interest and continued research into the financial catalogues of credit card industry innovators. Contact Michelle Ammirati: (646) 751-6963 mammirati@corporateinsight.com Connect with Michelle Connect with CI: Credit Card Monitor is a service mark of Corporate Insight, Inc.; all rights reserved. 19