An overview of Pinterest, and a look at how companies can get involved. This deck looks at what Pinterest is, how it works, how brands can use it, examples of what other brands are doing, the numbers behind Pinterest's viral growth, and how you can get started using Pinterest for your business.

1. By: Cory O’Brien

2. WHAT IS PINTEREST?
Pinterest is a social bookmarking tool that lets users
organize and share things they find on the web.
People use pinboards to do things like plan their
weddings, decorate their homes, and organize their
favorite recipes. Users also browse the pinboards of
others to discover new things and get inspiration
from people who share their interests.

3. HOW DOES IT WORK?
A pin is an image added to Pinterest. Each pin links back to the
site it came from.
Users find pins from sites all across the web, and then add pins
using the ‘Pin It’ button.
A board is a set of pins. A board can be created on any topic,
such as Cool Posters, Recipes For Dinner, or Wishlist.

4. HOW CAN BRANDS USE IT?
Brands are using Pinterest to show off their
personality. They share images that support their
brand values, and highlight images, products and ideas
related to their business function. They share ideas on
how to use a company’s products, and make their
products more accessible. Brands have also started
experimenting with contests, where users submit pins
related to a given topic for a chance to win prizes.

5. BRAND EXAMPLES
AMD pins boards of Computer Workstations and
Laptop Bags and Accessories
TIME Magazine shows off its Staff, and gathers Gift
Guides and Reviews
Lowe’s pins DIY Projects, Home Decorations,
Organization Ideas and Holiday Tips

6. WHY PINTEREST?
• Viral: Currently 7th most visited social network, just behind LinkedIn but
ahead of Google+ and Yelp
• Untapped Demo: 4 million users - 59% of visitors are women, age 25-44
• Geo: Majority of visitors from California and Texas, with strong activity in
Alabama, Tennessee, Utah and Nebraska
• Engaged Audience: Real Simple already has more visitors from Pinterest
than Facebook
• PR Potential: Reporters are covering this new trend, and highlighting brands
that are experimenting with the site

7. WHY PINTEREST?

8. BRANDS USING PINTEREST

9. LET’S GO!
• Start simple, with just a few boards
• Consistent updates for a few weeks
• PR to relevant news sites
• Run a contest to get audience participation

10. CONNECT
http://pinterest.com/coryobrien/
http://twitter.com/coryobrien/
https://plus.google.com/106657794796460623909/