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Case Study:
      Digital Concepts in Action


                       Presented by
                      Lori Tokunaga
                     February 26, 2009
THE HOFFMAN AGENCY
Two-step Approach



                     Engage




       Establish
      a Presence



                              2


THE HOFFMAN AGENCY
Why Wikipedia?

          10.175 billion page-views in September
      
          alone; most in the U.S.
          Intentional misinformation: 6.8%
      




                                                   3


THE HOFFMAN AGENCY
Wikipedia: The Organization Page




                                   4


THE HOFFMAN AGENCY
Wikipedia: The Community




                           5


THE HOFFMAN AGENCY
Wikipedia: The Subject Page




                              6


THE HOFFMAN AGENCY
Wikipedia: The Process Continued


   Organization
      Wiki


                     Organization
                      Mentions



                                     Subject
                                    Revisions


                                                Subject
                                                 Wiki

                                                          7


THE HOFFMAN AGENCY
The Case for Blogging




                        8


THE HOFFMAN AGENCY
The Case For Blogging:
Leveraging Timely News Events




                                9


THE HOFFMAN AGENCY
The Case For Blogging:
Leveraging Timely News Events




                                10


THE HOFFMAN AGENCY
The Case For Blogging:
Leveraging Timely News Events




                                11


THE HOFFMAN AGENCY
The Case For Blogging: Announcements




                                   12


THE HOFFMAN AGENCY
The Case For Blogging: Announcements




                                   13


THE HOFFMAN AGENCY
The Case for Blogging: Announcements




                                   14


THE HOFFMAN AGENCY
The Case for Blogging: Syndication




                                     15


THE HOFFMAN AGENCY
Engaging in Online Conversations




                                   16


THE HOFFMAN AGENCY
Results

Unique Visitors to the SVTC Web Site

10,000

                                                      7,823
 8,000
                                      6,257
                              5,939
                                              5,342
                      5,347
          5,157
 6,000


 4,000


 2,000


    0
          Aug         Sep     Oct     Nov     Dec     Jan

                                                      2009
                              2008
                                                              17


 THE HOFFMAN AGENCY
Results




                     18


THE HOFFMAN AGENCY
19


THE HOFFMAN AGENCY

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