Here's what we'll cover in this action-packed training: * Why only 3 things should receive the bulk of your attention, energy, and focus (If you focus on these 3 things you can almost ignore all the others and still increase profits) * The 5 most important tweaks you should make your branding strategy right now * The 4 ways to make your content contagious

1. Start

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What we will cover:
What
“Brand”
means
4
ways
to
make
your
content
contagious
5
most
important
tweaks
you
should
make
your
branding
strategy
right
now
3
things
should
receive
the
bulk
of
your
a=en>on,
energy,
and
focus

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What “brand”
means

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What “Brand” Means
A
Brand
is
the
unique
iden>ty
that
people
relate
to
you
or
your
business
Your
Brand
=
Your
Passion
Branding
strategy
is
the
process
of
sharing
your
passion
with
your
audience
in
a
unique
way
Apple-­‐
“Apple
designs
Macs,
the
best
personal
computers
in
the
world”
from
Apple.com
Apple
customers
sharp,
cuHng
edge,
risk
takers
Their
fans
love
to
take
big
risks
because
so
does
Apple
They
have
a
small
market
share
but
their
fans
are
loyal
They
will
camp
out
overnight
to
get
the
latest
iPhone
or
iPad

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Who are you?

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The 5 most important
tweaks you should make
to your branding strategy
today

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Building a successful brand
What
is
it?
1st
Why
does
it
ma=er?
2nd
Who
should
care?
3rd
How
can
you
help?
4th
Where
can
you
be
reached
5th

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Tweak #1: What is it?
It all starts with Passion
What
are
you
passionate
about?
What
Why
are
you
passionate
about
it?
Why
Who
are
you
trying
to
reach?
Who
can
you
help?
Who

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Tweak #2:
Why does it matter
ª Why
do
you
care?
ª Why
should
anyone
else
care?
ª Why
should
they
listen
to
you?

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Tweak #3: Who should care?
o People
connect
with
passion
o Your
passion
shows
in
everything
you
do
o Your
passion
becomes
a
customer
experience
o That
experience
is
shared
with
others
o Build
your
following

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Who is representing your brand
Your
values
Your
mission
Your
vision
Create
a
corporate
culture
Your
brand
Culture
When
you
con>nue
to
build
on
your
brand
culture
you
build
loyalty
with
your
customers
People who work for you People you are trying to reach

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Red Bull
39,363,629 Likes on Facebook

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Chick-fil-A
6,962,585 Likes on Facebook

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Tweak #4: How can you help?
What’s your unique brand position?
What
makes
you
the
best?
What
makes
you
unique?
How
are
you
different
from
your
compe>tors?
Where
do
you
fit
in
the
market?

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Whole Foods Market
1,348,721 likes on Facebook
Mission
Our
Core
Values
*
Selling
the
highest
quality
natural
and
organic
products
available
*
Sa>sfying
and
deligh>ng
our
customers
*
Suppor>ng
team
member
happiness
and
excellence
*
Crea>ng
wealth
through
profits
&
growth
*
Caring
about
our
communi>es
&
our
environment
*
Crea>ng
ongoing
win-­‐win
partnerships
with
our
suppliers.
*
Promo>ng
the
health
of
our
stakeholders
through
healthy
ea>ng
educa>on

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What’sdifferentaboutyourproduct?
People are buying into you

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Tweak #5:
Where can you be reached
Who
has
a
similar
audience?
Who
are
your
direct
compe>tors?
Who
is
in
a
similar
market
but
is
not
a
direct
compe>tor?
Who
can
benefit
from
your
reach
and
your
audience?

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The 3 things that
should receive the
bulk of your attention,
energy and focus

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Branding Your Business
Thereare3 majorcomponentstomakingyourbrandamazing
Your Edge Your Story
Your
Community
Your Amazing
Brand

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4 ways to make
your content
contagious

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Find them
online
• Where
is
your
audience
hanging
out?
• Online
and
Offline
Join them
online
• Connect
with
them
where
they
are
• Free
and
Paid
Share valuable
information
• Be
of
value
• Don’t
try
to
sell
to
them
• Share
OPP
Monitor what’s
being said
• Use
Google
Alerts
• For
your
industry,
your
company
name,
and
compe>tors
Make your content contagious

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The best brands are personal
• Engage
in
a
personal
way
• Get
to
know
your
audience
so
you
can
really
understand
what
they
want
and
need
from
you
• Connect
with
them
regularly
Person to Person

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Make
your
content
contagious
by
Finding
your
audience
online,
joining
them
online,
providing
value
and
monitoring
what
is
being
said
Conclusion & Recap
Being
Personal
The
5
tweaks
to
make
your
brand
amazing
The
things
that
you
should
focus
on
are
your
edge,
story,
&
community
You
can
connect
with
large
audiences
without
spending
a
penny

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Q&A

25. thank you!
see you soon!

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For
more
branding
&
markeIng
Ips
check
out
my
podcast
Entrepreneur
2.0
on
iTunes
www.courtneymckenzie.com
www.twi=er.com/ceocourtney
www.facebook.com/ceocourtney
Contact me