1. SOCIAL MEDIA MARKETING
Lesson One: Audience Development

2. THE MEDIA
Traditional

3. THE MEDIA
Traditional
Audience Development: Radio Waves, direct mail, television, etc.

4. THE MEDIA
Traditional
Audience Development: Radio Waves, direct mail, television, etc.
Engagement: editorial content, coupons, etc.

5. THE MEDIA
Traditional
Audience Development: Radio Waves, direct mail, television, etc.
Engagement: editorial content, coupons, etc.
Revenue Source: Advertising sales

6. THE MEDIA
Social
Audience Development: Facebook, Twitter, Linkedin
Engagement: Blog & Promotions
Revenue Source: Brand Sales

7. SOCIAL MEDIA
AUDIENCE DEVELOPMENT

8. SOCIAL MEDIA
AUDIENCE DEVELOPMENT

9. SOCIAL MEDIA
AUDIENCE DEVELOPMENT

10. SOCIAL MEDIA
AUDIENCE DEVELOPMENT

11. SOCIAL MEDIA
AUDIENCE DEVELOPMENT
Best ROI
PPC
Sponsored Stories
Test, Test Test
Artwork
Target: Friends, Fans and other Facebook Page
Fans (Fleet Feet Chico)

12. WHO ARE YOUR FANS?
Advocates
Looking for deal
Influentials

13. SOCIAL MEDIA
AUDIENCE DEVELOPMENT
Facebook Promotions

14. NICA TWITTER
What you may not know
Twitter is best for B2B
Most Twitter users never post, but are listening - post photos, videos
and news for the listeners
80% of your posts should be responses - make sure you engage with
potential sponsors. Reply to their posts, retweet their posts.
Use those 20% to be a resource - Videos, news article links

15. TWITTER
Two Experiences, One Reality
http://youtu.be/4AN4_N5N52U
http://youtu.be/7jT0JT3N47g