Everybody says that Brazil is a country full of opportunities. That's right, but this doesn't mean that you will just arrive and start earning money: this is not a weak colony anymore, indeed. So it's pivotal to understand regional differences and its development process, the deep complexity of the main markets and so on. As our work is to understand people and markets to reach results and innovation, here's our introdutory words about Brazil in order to tease you with some general facts. Discover more with this presentation developed by our partner Iris Jonck.

1. Brazil?
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2. “It's often been said that Brazil
is a country for the future.
Well, that future has now arrived”
Barack Obama
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3. This future is based on
democracy and a stable economy
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4. Among a population of 190.000.000
people, there are lots of youngsters: 34 million
brazilians have
Age x Education university degree
Population Pyramid
15.00
11.25
7.50
3.75
0
10 20 30 40 50 60 70
Idade
D C B A
E
68,1%
ers
of youngst
have studied mo
re These youngsters represent
athers
than their f a massive population reserve,
which will sustain growth in the long term.
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5. Resulting in solid growth and
a prominent position in the markets.
*+,$-$
GDP (US$ tri) !"#$
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!"#$ !"($ !")$
'$
%"&$ '")$
'"!$
1º EUA
14.66
2º China
10.09
3º Japão
4.31 !""#$ !""%$ !""&$ !""'$
4º Índia !""($ !"")$ !"*"$ !"**$ !"*!$
4.06
5º Alemanha
2.94
6º Rússia
2.22
7º Reino Unido
2.17
8º Brasil
2.17
9º França
2.15 ,3K
K US$ 4capita
10º Itália
11º México
1.77
1.57
US$ 11pita
a
U S$ 1
0K r
China pe
010)
12º Espanha 1.37 Brazil per c Russia
pe
income: (2
13º Canadá 1.33 in come: (201
0) income r capita
: (2010
)
US$ 4,3
India pe
K
rc
income: apita
(2010)
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6. This is a sofisticated economy,
where foreign investments
quadrupled in five years - a growth of 306%.
Civil construction industry Car industry is going to produce
expected to increase 6% in 2011 3,8 millions vehicles in 2011.
Largest beef and chicken
exporting market, and 3rd
biggest agricultural
In 2010, Embraer got 9,4
exporter in the World
billions in airplane sales
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7. The combination of economic
expansion and welfare policies has
created a stronger middle class...
Classes AB
42 mm
Classes AB
Class C
26 mm
101 mm
Class C
63 mm Classes DE
48 mm
Classes DE
93 mm
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8. ...with an important impact at the
global consumption market level:
3º market for beer 4º global market for car
consumption, after USA industry, after USA, China
and China. and Japan.
4º market for Coca- 206 millons cell phones;
Cola, after USA, Mexico there are 107 units each
and China. 100 people.
Sales forecast for 2011 Sales forecast for 2011
indicates 4 million TVs indicates 4 million
will be sold. computers will be sold.
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9. And at the same time, a lot of new millionaires
are eager to purchase luxury goods.
+22%
+19% growing preview for next years
In 2017, Brazil will have the biggest
number of millionaires among BRICs
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10. Looking at São Paulo City,
luxury is real and itʼs here to stay.
Largest fleet of private City with the highest
jets and helicopters in consumption of Romanee-
the world Conti of the world
Largest Ferrari dealership in the
world, the 2º of Porsche and
Lamborghini, the 4º of Maserati The largest Buyer of Yachts
and the only city in Latin America
with a Rolls Bentley dealership.
Subsidiary Mont Blanc The only city with four
pen that sells the most, stores Tiffany's and three
outside of Switzerland stores Bvlgari
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11. But there are lots of challenges,
beyond regulation laws and macroeconomics.
People in Brazil,
and even just within São Paulo,
are quite different.
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12. Brazil isnʼt easily graspable.
There is a lack of awareness about Brazilians and
the cultural diversity present throughout Brazil.
It is therefore pivotal, to acquire local knowledge
of who will consume and interact with your brand,
company and products.
São Paulo districts s
how huge variety
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in human developme
nt index

13. Brazil is the biggest catholic economy.
But simultaneously,
the new consumers are mainly evangelical.
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14. Where in the country do you want to be?
Who do you want to speak to?
And how?
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15. And donʼt forget the...
_Explosion of concerts and Broadway-like musical industry
_3rd-class football teams with 60.000 people in every match
_Passinho competitions hype in Rio
_Tubaínas beverage industry against Coca-Cola
_Brazilian fruits cosmetics movement
_New special beers niche
_New generation of entrepeneurs in start-ups
_Cellphone obsession (even in devices with no special features)
_Modernist brazilian style revival in the middle class
Thereʼs so many things and ways of being...
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16. Letʼs talk about opportunities!
(remember, there are also two major events coming up...)
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17. Count on us, and on our partner
to international projects
management in Brazil:
IRIS JONCK
With more than 10 years of professional experience in
marketing, advertising and brand management, one of the
main benefits of my work history is to have a multidisciplinary
view. Having worked in product companies, services and also
advertising, I've been involved in areas such as trade
marketing, product development, market research, strategies
of brand positioning and communication. This has enriched
my knowledge and favored a more complete action model.
My passage through projects with different targets along
the career and constant concern for unlock the new
classes in emerging Brazil gave me excellent samples of
several potential audiences for
consumption and a real knowledge of this new rising middle class.
Graduated in in Social Communication and Advertising @ University of Sao Paulo – USP
Specialization in Consumer Trends @ Universidad Ramon Llull, Barcelona, with immersions in London, Paris and Berlin

18. BRAZIL
Mr. Alisson Avila
alisson@wearecouture.com
+ (55) (11) 3818.9931
Av. Brigadeiro Faria Lima, 201 / 24º
Pinheiros 05426-100 São Paulo
PORTUGAL
Mr. Diogo Teixeira
diogo@wearecouture.com
+ (351) 211 929 058
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Rua Luz Soriano, 67 - 2 dto.
Bairro Alto1200-246 Lisboa