Small Business Social Media

Building an Audience through Social Media on a
Small Business budget.

www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com

About Us

Ryan
Ryan founded Cox Consulting with the goal of opening the vast potential of
Social Media on the web to companies wishing to build relationships, grow and
profit from digital marketing. Ryan is a YouTube optimization professional. He
also is a featured speaker on the topics of social media, audience development
and digital marketing. Ryan is a featured columnist on EverythingPR, a leading
PR blog both in the United States and Europe.

Krystyl Reigning all the way from silicon valley, San Francisco California, Krystyl has
successfully managed, and coordinated several events across the United
States. Krystyl has been listed as one of San Francisco‟s leading
entrepreneurial women to follow on Twitter in Silicon Valley, and is the founder
of Events For Nerds, charity Twestival Coordinator and former marketing
business assistant to though leader Brian Solis.


Objectives of Social Media

1. Build strong and trusted relationships with
stakeholders

2. Effectively manage your online reputation

3. Build thought leadership in the marketplace


Approach

A “We Mean Business” Approach to Social Media


Frustrating? No! Easy!


Revolution of Social


Start with Listening


Find Your Evangelists

You want to work closely with your marketing efforts to ensure only the

top influencers online are talking, engaging and socializing your company.

Search Listen Strategize Approach

Google Alerts, Twitter Facebook, YouTube, Deliverables, CPA, Invite to groups,
search, etc. LinkedIn, Twitter, Gamify, 3 months, 6 forums, newsletters,
Tumblr, Slideshare months, 12 months.. etc.


Social Media Effects

Connections Conversation Buzz Effects

Connecting with influencers will start a social conversation. When they converse with you, this allows
their followers to see the conversation and join in, thus creating a buzz effect.


World Wide Mind


Social Media Access

The Three Screens

Anytime. Anywhere.

Internet Television Mobile

Twitter Facts

106 Million Total Account On Twitter

300,000 New accounts on Twitter

180 Million Unique Visitors

140 Characters Max

55 Million Tweets Per Day

Source: www.twitter.com 640 Million Tweets Per Second


Facebook Facts

750 Million Active user on Facebook

700 Million Minutes/Month Spend on Facebook

2.5 Million Pictures Are Uploaded

20 Billion Applications Installed Every Day

70% Users Outside The United States

Source : www.facebook.com
10,000 New Websites Integrated Every Day


The Strategies

DO‟s DON‟Ts

1. Create conversation 1. Spam
2. Schedule Tweets 2. Overshare

3. Find your target audience 3. Make your account private

4. Respond kindly to 4. Auto follow/dm

negative comments 5. Don‟t get upset when someone

5. Converse with friends does not follow you back
6. Keep personal opinions to
6. Keep tweets under 140
yourself
characters
7. Don‟t assume your Twitter
7. @reply relevant followers
friends know the „insider‟
when tweeting something
language of your industry
about them

The Strategies

DO‟s DON‟Ts

1. Find a suitable / 1. Like the wrong things that will
professional profile picture show up in your profile

2. Find your friends 2. Overpost your content

3. Get a unique URL 3. Hashtag – this is meant for
Twitter!
4. Post content, links, news
4. Post personal messages on
5. Attribute the right
business pages
individuals
5.Post something you might regret
6. Post at least 10-15 times on
later
Monday, Tues, Wed. (hottest
days)


Why Listening Works

• People are growing accustomed to
businesses listening

• Sincere apologies soften the
harshest of blows

• Everyone has a blog

• Bandwagon effect

• Can you name me the last 5
places to lose your business? Can
you name me the last 5 places to
win your business?

• Do you remember the last
business that listened?


Proof is in the Pudding


And the Outcome?

• Rhoda was able
to be refunded
$1200+ dollars

What did she do?

• Create a video on
host it on
YouTube

• Tweet
@southwest

• Post a blog and
add social links


Create Fan Page


Edit Fan Page


Get Unique URL


Sign Up for Twitter


Sign Up For HootSuite


Add Twitter Profile

First, click the launch bar at the top left hand corner of your screen. Go to
“Settings” select “Social Networks” and click the “add social network” button and its
done!

Access the HootSuite Menu

To access the HootSuite launch Menu,
Click the Launch Bar on the upper left
hand corner of your screen


Compose a Message

It‟s time to start posting updates. First, click inside the “compose” field and
Type a message. Then, select a social network from the list on the right
and click “send now”


Add a Column or Stream

You‟ll want to add a column or stream to
start monitoring your social network.
Click the + Add Streams button on the top of
the page to create a column for
Home Feed, Mentions, Search, etc.


Reply, ReTweet, DM

Hover your mouse over a tweet and
Choose to reply, retweet, or direct
Message by clicking the buttons that
Appear in the top right corner.


Twitter Search

At the top right corner is “Twitter Search” field. Enter a search term in the
“search Twitter” Field and then press “enter”


Fit More Columns

Want to see more? Take a look at the toggle bar near the top right corner.
Shift right or left to adjust column widths so you can fit more in your screen.


1 Hour a Day

• Price it costs to effectively budget and maintain a social media
campaign for a small business

• YOU ARE A SMALL BUSINESS, YOU DO NOT HAVE THE
$3000+ TO HAVE A WORTHWHILE OUTSIDE CONSULTANT

• 1 hour a day of keeping content current, responding to your
consumers and engaging with your community will be a fruitful


Helpful Links

• Hootsuite – http://www.hootsuite.com

• Tweetdeck – http://www.tweetdeck.com

• Tumblr – http://www.tumblr.com

• Bit.ly – http://bit.ly

• Timely.is – http://timely.is

• Chart Beat – http://www.chartbeat.com

• Google Analytics – http://www.google.com/analytics


Add to Your Reader

• Mashable – http://www.mashable.com

• Social Media Examiner – http://www.socialmediaexaminer.com

• North Social – http://www.northsocial.com

• Spin Sucks – http://www.spinsucks.com

• Convince and Convert – http://www.convinceandconvert.com

• Washington Post – http://www.washingtonpost.com

• All Facebook – http://www.allfacebook.com


Connected with Us

@coxymoney

theryancox

www.theryancox.com


See you on the internet!

THANK YOU 


11/10/2011 35

Small Business Social Media

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