The document summarizes several key digital marketing trends for 2014, including the growth of wearable tech, greater data analysis behind marketing strategies, increased video marketing, optimizing content for different user personas, social TV viewing using dual screens, richer mobile experiences, user experience design becoming more mainstream, interactive infographics, higher pixel densities on screens, the rise of paid search advertising, more fragmented advertising, and the importance of content distribution for marketing.

1. Essential digital marketing trends for 2014
www.digital-bites.co.uk

2. General trends

3. Wearable tech
Nike+ Fuelband

4. Greater understanding
of data behind your strategy

5. Video marketing

6. Optimising for personas

7. Social TV and the ‘dual screen’
#doctorwho
#imaceleb
#scd
#grand
designs

8. What will it look like?

9. More flat design
- for better or worse
Google’s “Upgrade to Google+” page

10. Richer mobile
experiences…

11. UX going
mainstream

12. Infographics
are coming alive

13. More pixels
on the web

14. How will you find it?

15. The rise of paid search

16. Advertising becomes
more fragmented

17. Importance of distribution
in content marketing

18. 100% not provided
Keyword
1. (not provided)
Visits
10,023

19. Google to expand
knowledge graph

20. Thank you
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21. Iconography from The Noun Project
Christmas Tree by Megan Sheehan
Deer by Michael Bundscherer
Sleigh by Getaround
Cursor by Brandon Keelean
User by Andreas Bjurenborg
Thought Bubble by Irene Hoffman
Television by Yair Cohen
Paint Brush by Shelby Blair
Globe by Chris Tucker
Search by Egor Culcea
Magazine by Evan Travelstead