Speaking at Digital Bites, Sarah Howe, Digital Marketing Manager at Adnams, offers her five simple steps to build an engaged following on Twitter without spending a penny. Coordinating social media for a brand with more than 20,000 followers, Sarah explains how you can connect with potential customers, raise brand awareness and build a community around your product or service.

1. EASILY
DIGESTIBLE
DIGITAL
INSIGHT
Grow your Twitter following on the cheep!
presented by Sarah Howe, at Adnams
Award-winning UK brewer, hotelier and wine merchant

2. Grow your Twitter following
on the cheep!
Sarah
Howe
Digital
Marke1ng
Manager,
Adnams

3. Why Twitter for your Business?
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Connect to existing and potential customers
Real time interaction
Gather intelligence and feedback
Improves Google Ranking

5. Step 1: Commitment
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Time investment
Weekly analysis
Maintain momentum
Plan ahead

6. Step 2: Follow, Follow, Follow
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Use existing email contacts
Twitter.com search
Twitter notification emails
Follow back

7. Step 3: Promote
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Add Twitter handle to stationery
Place link to Twitter on website
Tweet share button on blog
Embed tweets
Timeline Widget

8. Step 4: Listen Closely
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@Mentions – email from Twitter
Mentions – people talking about you
Search – use variations
Time of Day/Week

9. Step 5: Get Involved
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Favourite tweets
Join in conversations
Respond to mentions
Build influencers and gain new leads
Share photos, whitepapers, blog etc

10. Extra Tip: Moving Forward
Social Media Management Tool
• Free versions
• Schedule Tweets
• Monitor Keywords
• Automated Reports and Analytics

11. Thank you
Follow
us
@Adnams
Follow
me
@_sarahhowe