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Local SEO
No Bullshit Tips & Tricks to Rank Locally
1
Introduction
2
Craig Campbell
www.craigcampbellseo.co.uk
UK Based SEO Consultant
@craigcampbell03
•Slides
•Transcription
SEMRush Webinars
@craigcampbell03
SEO Conferences
@craigcampbell03
Liked by Some
@craigcampbell03
Hated By Others
@craigcampbell03
Hated By Others
@craigcampbell03
Hated By Others
@craigcampbell03
Link Building is Illegal
@craigcampbell03
Link Building is Illegal
@craigcampbell03
•25k Per Year Head of SEO
•No Wife
•No Life
•No Ambition
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
www.goo.gl
@craigcampbell03
@craigcampbell03
Things to Avoid
•Multiple Locations on the same page
•Using Acronyms for NAP
•Over doing the NAP
@craigcampbell03
@craigcampbell03
Examples of Bad NAP
•Doctor Craig Campbell, 123 Test Street, New York, NY11 2TZ
•Dr Craig Campbell, 123 Test St, New York, USA, NY11 2TZ
•Dr C Campbell, 123 Test Street, NY, NY11 2TZ
@craigcampbell03
@craigcampbell03
Local Citations
@craigcampbell03#knowledgebomb1
www.citationsbuilder.com
@craigcampbell03#knowledgebomb1
www.citationsbuilder.com
@craigcampbell03
@craigcampbell03
@craigcampbell03
Quick Tip
Use the same Google account for GMB as your analytics and search console.
@craigcampbell03
Quick Tip
Use a local number where possible
www.twilio.com
@craigcampbell03
Tim Capper
@craigcampbell03
@craigcampbell03#knowledgebomb2
“ The Postcode Trick “
@craigcampbell03#knowledgebomb2
•Scrapebox
•GSA
•MoneyRobot
Add Relevance to your NAP
@craigcampbell03
@craigcampbell03
@craigcampbell03
Do Google Reviews Help?
@craigcampbell03
Do Google Reviews Help?
@craigcampbell03
Do Google Reviews Help?
@craigcampbell03
Do Google Reviews Help?
@craigcampbell03
@craigcampbell03
www.jarvee.com
@craigcampbell03
www.jarvee.com
@craigcampbell03
www.jarvee.com
@craigcampbell03
www.linkedhelper.com
@craigcampbell03
www.fuelgram.com
@craigcampbell03
www.jarvee.com
@craigcampbell03
www.linkedhelper.com
@craigcampbell03
www.fuelgram.com
@craigcampbell03
www.ghostbrowser.com
@craigcampbell03
www.ghostbrowser.com
@craigcampbell03
www.ghostbrowser.com
@craigcampbell03
www.ghostbrowser.com
@craigcampbell03
www.buyproxies.org
@craigcampbell03
@craigcampbell03
If doing fake reviews
• Drip feed them on
• Don’t just do 5 star reviews
• Keep it natural looking
• Write reviews differently
• Do write other random reviews too from fake persona’s
@craigcampbell03
Or you can simply ask clients to give you real reviews
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
www.hitleap.com
@craigcampbell03
@craigcampbell03
@craigcampbell03
Keep it Natural Looking
@craigcampbell03
@craigcampbell03
Outreach
@craigcampbell03
PR Link Building
@craigcampbell03
@craigcampbell03
PBN’s Still Work
•Avoid Footprints
•Lead Gen Sites
•Affiliate Sites
•Sites with real traffic and rankings
@craigcampbell03
www.moneyhat.co.uk
• All niches available
• All spam/index checked
• Links relevant to your money site
• Manual outreach
• You pick DR metrics
Buy Good Outreach Links
@craigcampbell03
@craigcampbell03
@craigcampbell03
Reach Out
•Social Media
•Email
•Linkedin
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
https://www.facebook.com/craigcampbellseo03
https://www.linkedin.com/in/craigcampbell0302/
www.craigcampbellseo.co.uk

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Craig Campbell Slides, Chiang Mai SEO Conference 2018