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Innovation Stories: Using Stories to Communicate Value

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Craig Damlo

Slides to support my Founders Live video about stories in innovation. Both the power of stories to inspire internal resources as well as build brand loyalty with customers. Check out Founders LIVE: https://goo.gl/6ws2Hj Soap Box Rocket: http://www.SoapBoxRocket.com Video: https://youtu.be/kx4ud8c-yE4

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Craig Damlo
 Innovation Coach Soap Box Rocket Innovation Stories:
 Using Stories to Communicate Value
Stories •Inform •Connect •Align •Define
Innovation Stories Can you see yourself in this graph?
The Power of Stories •1-10% •22x Sharing stories builds community
Innovation Stories •Tactical •Strategic Stories are ignition points
The Power of Stories •Improves employee retention •Drives new product creation •Re-invigorates teams and companies •Drive growth and innovation Stories live forever
Google Dear Sophie “
The Power of Stories •Cultivate trust •Inspire and motivate •Attracts new customers and develops loyalty Stories feel authentic
Story Exercises •Your story in 6 words •Company story titles in 2 minutes
Craig Damlo
 Innovation Coach THANK YOU! THANK YOU, ANY QUESTIONS? http://www.soapboxrocket.com

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