Marketing yourself inside and out (original)
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This document provides tips for marketing yourself both inside and out. It recommends starting by writing your name and a sentence about how you could better market yourself on a name tent. It also suggests using tools like LinkedIn and Twitter to make connections and produce content. Most importantly, it emphasizes that face-to-face interactions have the biggest impact and that one should continuously market themselves.
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Marketing yourself inside and out (original)
- 1. Marketing Yourself Inside and Out By Craig Huggart
- 2. Market yourself and never stop.
- 3. Let’s Get Started! • Pick out a marker • Fold the blank piece of paper in thirds • Put your name on the front • On the back, complete the sentence “If I were better at marketing myself, I could ________________.” • Share your sentence with one person at your table. • Also, on the back, write down a number between 1 and 1,000. • When you are finished, put your name tent where I can see it.
- 5. Make connections and help them.
- 8. What is a good game plan? LinkedIn (every person you meet) Twitter (15 minutes per day) Produce content (30 minutes per day)
- 9. What has the most impact? Face to Face Video Podcast / Course Audio Podcast Blog
- 10. Market yourself and never stop.
Notes de l'éditeur
- I’ve been working for around 30 years. “I don’t want to do all that other stuff, I just want to train”. Unless I Market myself well I will NEVER get to do what I want to do the way I want to do it. There are people in this room today who can world class content. My goal for you to get one idea. Tuesday, Feb 26 , 3rd office , 8th floor. Keno Kozie is on the 5th floor. Next morning, be bold and just walk right in there. I talked to Nancy Kruzel and week after next I will start my 3rd project with Keno Kozie.
- This is the big idea: Market yourself and never stop. If you don’t hear anything else, hear this: market yourself and NEVER stop. I had a job that unexpectedly ended; out of work for 5 months. About 2 years ago, I had another job that unexpectedly ended. Within 30 days . . .What was the difference? The difference was that I never stopped marketing myself. How many of you have EVER had a job or a project come to an end unexpectedly? Please raise your hand. How many of you have NEVER had a job or project come to an end unexpectedly? Take a look around.
- So I want us to do an exercise. I have The Bob Pike Group to thank for this.Any Bob Pike fans here today? So, on this slide I have listed the steps for the exercise. If you will follow me on the screen, I’m going to give you all the steps and then give you time to do them.Ask for volunteers for what they filled in the blank with. DO BOOK GIVEAWAY. 327Now let’s take a look at this video.
- So How do you Market yourself? The first thing you have to do is make connections. Since I am a contractor, most of my examples will be from that perspective but they can all be applied within a firm. Face to face connections are great but they are more limited. Example Dell v. Local computer store. Sunday, August 18, I’m in Orange County, CA working with my 11th Gordon and Rees office.Podcast that day about Virtual Assistants featuring Gilbert Ballow.So, let’s talk about some practical ways to implement this.
- “The only time he calls me is when he needs something?” ZigZiglar - “If you help enough people get what they want, you will get what you want.” 5% Marketing:95% Conversation & Reciprocity is THE key to Social Networking. At the office? You work with people day in / day out; Once a month you ask them to help you.On Twitter? 19/20 tweets are Retweets and conversations. 1 out of every 20 tweets is a marketing message.How many of you are on Linked in? Twitter? Facebook? Google+? Actively having business related conversations on any Social Networking platform? Let’s take a look at this video.
- You need to come up with your own but this is a good start. If you do nothing else, LinkedIn profile. Hootsuite. Searches. Conversations. Retweets. Automated once per day marketing.Andrea Cannavina, the Legal Typist. not happy with my podcast with GilbertNatalie Alesi.The same day I interviewed them, Friday, Sept. 13, they restarting #LegalChat on Twitter. Not long ago I heard, “followers consume content, leaders produce content”. Let’s take a look at what content you might produce.
- How many blogs would you guess are in existence? 250 million.How many podcast are there? 290,000. That is around a 1000:1 ration. How many of you listen to podcasts? Don’t you feel like you “know” the host?What am I doing? I have a blog. I have a podcast. Udemy is the world's largest destination for online courses. People are earning 6 figure incomes just from their Udemycourses.Super-niche!Questions?
- Take a minute and jot down the one thing you would like to implement. Share that with one person at your table. Two or three people like to share. Market yourself and NEVER stop. Thank you.