1.
Locomizer
Ltd
info@locomizer.com
|
locomizer.com
|
@locomizer
STAND
OUT
&
ATTRACT
DEMAND
SIDE
SUPPLY
SIDE
OTHER
CASES
MONETIZE
GEO
DATA
by
increasing
adverIsing
value
of
your
users
in
a
privacy-­‐ensured
way
BRAND !
B!
BRAND !
A!
BRAND !
F!
BRAND !
C!
BRAND !
D!
BRAND !
E!
BRAND !
A!
FROM
‘ONE
SIZE
FITS
ALL’
INVENTORY
TO
BRAND-­‐CENTRIC
AUDIENCES
RTB AD
INVENTORY
Win
brands
with
Locomized™
audiences:
brands
by
adding
geo-­‐behavioral
profiling
to
otherwise
plain
vanilla
ad
inventory
TURN
GEO-­‐ENABLED
AD
REQUEST
TRAFFIC
INTO
TARGETED
AUDIENCES
Affinity
Scoring
How
it
works:
id + lat/lon +
timestamp
Locomizer
Algorithm
geo-enabled ad request
traffic accumulates in
Locomizer’s cloud
ad requests are sorted
out by unique IDs and
analyzed by Locomizer
Locomizer creates
interest profile (JSON)
for each unique ID
Query profile database
to match profiles with
with relevant campaigns
analyticsgeo signals targetinguser profiles
Affinity
scoring
on
a
normalized
scale
from
-­‐100
to
+
100
gives
you
a
flexibility
to
find
the
right
balance
between
volume
and
quality.
Rival
soluIon
simply
will
put
you
and
me
into
coffee
lovers
bucket
if
they
spot
both
of
us
in
near
proximity
to
a
coffee
place.
To
them
we’ll
look
alike,
which
is
not
true.
In
Locomizer’s
case,
the
affinity
score
will
allow
to
pick
a
customer
truly
recepIve
to
coffee
targeIng.
Audience
Granularity
Locomizer
calculates
affinity
scores
for
hundreds
of
real
life
acIviIes,
resulIng
in
a
360°
customer
view.
Out
taxonomy
goes
as
granular
as
three
levels
(e.g.
Shopping
>
Branded
Shopping
>
Prada).
You
can
create
a
limitless
number
of
custom
audiences
by
mix-­‐and-­‐matching
our
taxonomy
categories.
Audience
Discovery
There
are
several
ways
to
work
with
Locomized
audience
database:
1. Real
Ime
matching
-­‐
retrieve
profile
for
ID
‘A109283’
by
querying
our
database;
2. Campaign
planning
-­‐
query
on
campaign
criteria
keywords
(“London
German
Auto
Intenders”)
and
extract
a
data
set
of
IDs
that
match
your
campaign
criteria
query;
3. No
ID
match
–
get
an
assumed
user
profile
based
on
their
current
lat/lon.
Key
advantages:
(ask
for
a
handout)
(ask
for
a
handout)
FOOTFALL
HEATMAPS
Understand
fooqall
interest
for
any
given
place
by
day
part

2.
Locomizer
Ltd
info@locomizer.com
|
locomizer.com
|
@locomizer
STAND
OUT
&
ATTRACT
DEMAND
SIDE
SUPPLY
SIDE
OTHER
CASES
MONETIZE
GEO
DATA
FOOTFALL
HEATMAPS
Understand
fooqall
interest
for
any
given
place
by
day
part
brands
by
adding
geo-­‐behavioral
profiling
to
otherwise
plain
vanilla
ad
inventory
A
TW
O-­‐PRONGED
VALUE
PROPOSITION
TO
GEODATA
OWNERS
by
increasing
adverIsing
value
of
your
users
in
a
privacy-­‐ensured
way
(ask
for
a
handout)
(ask
for
a
handout)
FUEL
OUR
HEATMAPS
WITH
ANON
DATA
ON
A
REV-­‐SHARE
BASIS
1.
2.
INCREASE
ADVERTISING
VALUE
OF
YOUR
INVENTORY
WHEN
&
WHERE
to
send
the
AD?
OFFERING
WEEKDAY,
4PM-­‐8PM
Place Profiling
Locomizer provides consumer
behavioral insights extracted
from anonymised and
aggregated geo data, but it
does not sell personal
information. An individual
customer’s identity is
removed.
offer
Non-­‐Personally
IdenIfiable
CPM
ADVERTISERS
User data
User data
interest
250%
UPé
PUBLISHERS
general audience
Auto
intendersprofiling
bidding
+
Reg. Price
Analyze
your
audience,
blend
our
geo-­‐behavioral
insights
with
your
own
customer
data
to
provide
you
with
more
powerful
insights
and
create
premium
segments
to
moneIze
them
programmaIcally
at
scale

3.
Locomizer
Ltd
info@locomizer.com
|
locomizer.com
|
@locomizer
STAND
OUT
&
ATTRACT
DEMAND
SIDE
SUPPLY
SIDE
OTHER
CASES
MONETIZE
GEO
DATA
by
increasing
adverIsing
value
of
your
users
in
a
privacy-­‐ensured
way
brands
by
adding
geo-­‐behavioral
profiling
to
otherwise
plain
vanilla
ad
inventory
GET
ACCESS
TO
DYNAMIC
GEO-­‐BEHAVIORAL
CONSUMER
INSIGHTS
How
it
works:
FOOTFALL
HEATMAPS
Understand
fooqall
interest
for
any
given
place
by
day
part
(ask
for
a
handout)
(ask
for
a
handout)
Locomizer
is
anonymising
and
aggregaIng
user
interest
profiles
to
provide
extrapolated
trends
about
fooqall
interests
by
day
part.
To
visualize
we
create
heatmaps
divided
into
500m
X
500m
polygons.
Arts
Shopping
Eating
Sports
Crafts
Office
Financial
Leisure
Auto
Travel
Transport
36
75
80
59
10
26
17
62
48
12
54
Affinity
Score
Category
Biological
Intelligence
Algorithm
lat/lon +
timestamp
FROM
LOCATION-­‐BASED
TO
LOCATION-­‐BEHAVIORAL
Supplying
consumer
geo-­‐behavioral
insights
for
business-­‐to-­‐consumer
markeIng,
business
intelligence
and
analyIcs,
including
but
not
limited
to
out-­‐of-­‐home,
retail,
insurance
security
and
surveillance,
crowd
management
and
urban
planning
markets
Out
of
Home
AdverIsing
Smart
Geofencing
Out
of
Home
AdverIsing
Retail
Urban
Planning
Understand
how
many
people
with
specific
interests
and
intents
visit
an
area
by
day
part.
Use
anonymised
trends
on
the
psychographics
composiIon
of
the
crowd
to
introduce
new
faciliIes,
public
spaces
and
events.
Understand
fooqall
across
their
estate,
tailor
product
promoIons
in
exisIng
stores,
determine
the
best
locaIons
and
formats
for
new
stores,
and
measure
the
impact
of
markeIng
acIvity
on
fooqall.
Intelligently
select
opImal
sites
and
Ime
(by
hour,
day,
or
month)
for
OOH
campaigns
to
ensure
consumers
there
are
highly
recepIve
to
the
brand's
message.
Use
Scenarios:
Instead
of
'You're
here
-­‐
here
is
a
coupon
for
you'
approach
we
are
saying
'based
on
your
locaIon
pavern
history
-­‐
here
is
a
relevant
offer'.
Discover
non-­‐obvious
sites
and
extend
targeIng
reach.
geo
data
user
profiles
place
profiles
ü Each
place
has
it’s
own
idenIty,
which
can
change
at
different
Imes
of
day
ü A
consumer’s
geo-­‐behavioral
characterisIcs
are
defined
not
just
by
the
place
idenIty,
but
by
other
consumers
there
at
the
Ime.
We
are
a
product
of
our
local
footprint
and
who
we
hang
out
with.