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"The story of a tomato plant."

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"The story of a tomato plant."

  1. 1. The story of a tomato plant… Craig Smilowitz Sales Director, FRONTLINE Selling @sellmoreperiod
  2. 2. you plant some seeds you water every couple of days you just can’t keep those tomatoes from growing AMAZING
  3. 3. What words do you use to describe prospecting? @sellmoreperiod Are you a hunter or farmer? Which is more productive: hunting or farming?
  4. 4. farming process & approach hunting gatekeeper as the enemy prospecting is selling more leads school of hard knocks perfect letter gatekeeper as tour guide perfect campaign separate activities more quality interactions think differently… Prospecting & Selling are two distinctively separate activities. @sellmoreperiod if you learn to think differently, tomato plants can blossom, and gatekeepers can become BFFs
  5. 5. CEO CFO CMO VP Marketing VP SalesVP Ops Admin Admin voice mail conversation email email voice mail voice mail email Admin email COO 10/18/2016 How do YOU plant seeds in an organization? Outreach Activities
  6. 6. CEO CFO CMO VP Marketing VP SalesVP Ops Admin Admin voice mail conversation email email voice mail voice mail email email email Admin emailemail email email email COO 10/18/2016 Social DNA takes over… (internal communications process) Messaging stays consistent and intact as it gets relayed throughout the organization How do they grow while you’re away? Message Relay
  7. 7. English French Spanish Portuguese Dutch German Mandarin big game hunters transactional sellers 25-year veterans newbies just out of college over one decade 20,000 salespeople How’d we get so SMART?
  8. 8. how do you reach the right people to tell your story?
  9. 9. powered by FRONTLINE Selling Craig Smilowitz Sales Director FRONTLINE Selling M: 770-608-3374 www.linkedin.com/in/innovativeandmotivated Let’s stay connected @sellmoreperiod

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