E-Commerce Product Pages - The Good, The Bad & The Ugly

1. E-COMMERCE
PRODUCT PAGES
The Good, The Bad & The Ugly

2. The Good
Source: https://www.therubberfloorstore.co.uk/

3. Up-sell opportunities
Distinct call-to-actions
Clear pricing
Awesome product pictures of options
Customer reviews
Copy for conversion
(Don’t think about the quantity, its QUALITY)

4. Another Good One
Source: http://www.amazon.co.uk/

5. Clear call-to-actions
Quality & detailed content
Array of product images
Conversion bar
Build customer trust through delivery details,
pricing and stock levels
REVIEWS, REVIEWS, REVIEWS

6. Now You Have The Good,
Get Ready For The Bad

7. The Bad
Source: https://groceries.morrisons.com/

8. Lots of white space
No related products or up-sell opportunities
Unclear call-to-actions
NO checkout facility
Lack of images
NO Reviews
No call to action below the scroll

9. Another Bad One
Source: http://www.warwickshireclothing.com/

10. Broken on page navigation
Poor page layout
Limited product content
NO Reviews (again)
No related products
Lack of images
A single call-to-action

11. As your teacher would say
"Could do Better"

12. And Now for The Ugly...

13. Source: http://www.lingscars.com/
Cluttered Confusing

14. Not every product page will be
perfect but you can get close...

15. Here are 5 simple tips
for creating a strong
product page

16. 1. Cut the Clutter
Only show what is necessary

17. 2. Clear Calls-to-Action
Colours, font & positioning

18. 3. Implement Awesome
Product Pictures
Multiple images & variety required

19. 4. Clear and Concise
Content
Think quality, NOT quantity

20. 5. Build customer trust
reviews, reviews, reviews