Hotel Social Engagement

Hotel-social
Engagement
CREATE BRAND MARKET
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
HOTEL MARKETING

WHAT WILL YOU GET
Your own Engagement structure based on goals, and getting your
hotel ready
•Increase in online sales
•Create a Brand Identity in the marketplace
•Increase in revenue
•Consistent contact with the consumer
•Create a value in your local authority
Engagement structure goals

NOW.
time to Understand Your
Customers’ Social Behaviors
Understand Your Customers Social Behavior

Hotels were always good on the
social side.
Today because of the evolving
technology the gap has increased
in understanding the new customer
Understanding the new customer

Having someone write for you that is good at telling stories.
Someone who knows the subject well can really discuss the
detail behind the product or services.
Outsourcing it to copywriters or storyboard writers in
ad/design agencies.
Who will get you Social Growth?
Social Growth

Knows more about your brand and
business than you.
Cares more about your brand and
business than you.
Nobody Except You
Brand and you

 What is your objectives?
 What is your product?
 Who are you targeting?
 Where are you going to find them?
 What is your budget?
 How are you going to communicate?
Make the partnerships you need to
succeed and grow your properties
Partnerships Objectives

The Conversion Medium for NEW CONSUMER
NEW CONSUMER Conversion Medium

Why online, social marketing?
The success of a hotels depends highly on the level of efficiency of
the hotel marketing strategy and its activities aimed at:
Understand the activities and processes for connecting buyers
Respond to the demand needs positioning the hotels on the
market;
Coordinate the activities and the offers of the hotels, working for
distribution;
Online, social marketing

Consumers no longer move from one touch point to the
next.
Awareness, consideration, preference, action has a new
perspective.
Travelers have moved away form seeing the advert, then
going to site and ordering the brochure rather they “thrive
on a digital content” delivered through a array of devices.
The new consumer share ideas and base opinions about
hotels, attractions and destinations with information gleaned
from travel blogs…
The NEW & AWARE CONSUMER
NEW & AWARE CONSUMER

The key questions to be answered
1. Where are your customers online?
2. What are your customers’ social
behaviors online?
3. What social information or people do your customers rely on?
4. What is your customers’ social influence? Who trusts them?
5. How do your customers use social technologies in the context
of your products.
Being Social

Today’s challenges
of hotels and hotel groups
 20 years ago revenue management for hotels was much simpler
 Initially a hotel reservation department was the point of sale for all
clients - PMS
 Subsequently hotel groups added CRO’s and the GDS came along
(CRS)
 The first Internet third party channels started to play a role.
Challenges

Today’s challenges
of hotels and hotel groups
 Today there are hundreds of channels customers can use
to evaluate hotels and do hotel reservations
 In parallel the pressure on hotel groups, owners,
management increased
 Technology became more complicated
 Less time and resources available to make more difficult
decisions
Challenges

Promotion Channels
 Advertising
 Direct Mail
 Trade Shows
 Fam trips
 Sales calls
 Sales Toolkit
 Events
 Agent Training Online
 News letters
 Social Media Channels
 Website & Microsite
 Event Landing pages
 Roadshows
 Product Specific Forums
Promotion Channels

Reputation to overall gains
Strategically connected with clients, engaging and
involving them:
•How to get closer to customers?
•To build brand awareness and enhance loyalty?
•To position new products and services for the
effective market penetration?
•To fulfill what customers really desire?
Specialties
Brand Strategy, business entry & planning, product
development, internet marketing, trade distribution,
public private partnerships, sustainable tourism
management and investment promotion.
Crafting, Operationalizing and
Implementing Growth
Strategies to maximize
opportunities in emerging
geographies;
experience as my strong
resource and capability
Sachin Bansal
Enhancing business profitability

SACHIN BANSAL- Chief Explorer
INDIA : +91 97111 90192
sb@creatingdemand.org
www.creatingdemand.org
facebook.com/creatingdemand
DELHI LONDON MELBOURNE NEW
YORK ITALY
www.creatingdemand.org
Enhancing business profitability….
Copyright 2013-2014 Presentation by: Sachin Bansal

Hotel Social Engagement

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