Highlights from our first ever Brand Social in Amsterdam

1. A new network for the most progressive
and senior marketers in the world

2. We believe that by providing the perfect
environment for idea exchange between
senior marketers, start-ups, influencers
and creatives, great things will happen.

3. 5 + 6 NOVEMBER 2015
AN OVERVIEW OF AMSTERDAM

4. Some of the brands that attended

5. Agenda
Thu 5th November Fri 6th November
16.30 That’s Me That Is
That’s Me That Is is an opportunity for
people to introduce themselves through
the work they do either as a brand or as
an individual + share their biggest
challenge.
20.00 Dinner at Denim City
Including talk by James Veenhof
09.30 Intro
09.40 Bunq
10.20 Post Panic
11.00 Break
11.10 Christian Guemy
11.50 The Start-up Sessions
12.30 Lunch
14.00 Afraina de Jong
14.40 THNK
15.40 Solution Salons
17.30 Close

6. That’s Me That Is
Extract

7. Converse EHQ

8. Speakers
How is an industry founded on paper trails
adapting in a digital era? Enter Bunq, an IT
company with a banking licence. Founder Ali
Niknam joined us to discuss how they are
innovating within the finance industry by
building products that people want to use,
rather than have to use.
James Veenhoof treated us to a tour of Denim
City, our venue for dinner. Founded as a
center for craftsmanship and innovation, it is a
school/lab/workshop/collaboration space that
is pushing the city's world renowned denim
community ’Towards A Brighter Blue’.
PostPanic decided to take on Hollywood by
making feature films for a fraction of the
budget. A $50k Kickstarter campaign for
Sundays led to them being at the centre of a
bidding war between Sony, Universal and
Warner. Their ongoing aim to disrupt the movie
industry is just getting started.
What does it take to instill a truly creative culture
within a business? What are the tools used when
developing creative leadership? Head coach
Robert Wolfe joined us for an interactive session to
equip us with some new skills.
Afraina De Jong is a cultural entrepreneur. Her work
within architecture and urban planning is redefining
the ways we share information and public space to
improve our cities and our personal well-being.
Afraina shared her experiences of helping brands
understand how people make the difference.
Described as ‘France’s answer to Banksy’, Christian
Guémy aka C215 is considered one of the top
veterans still in the game, Christian talked about his
unconventional growth story as an artist, building a
reputation spraycan by spraycan to the point where
he is now being supported by countries and
governments.

9. Highlights

11. "How did we get motivated?
I don’t know. We just like shaping
history."
Ali Niknam
CEO, Bunq

13. "Creativity is not doing what society
expects.”
Christian Guemy
aka C251

14. "What's important is to be someone.”
Christian Guemy
aka C251

19. "Discover the red light district as a
creative hotspot, as it's meant to be”
Afaina De Jong
Founder, Afarai

20. The Start-Up Sessions
Crowd mix is a unique new
social music platform and
is the most funded pre
launch tech start-up in
Europe
Bleep Bleeps delivers
cute, connected devices
that make parenting
easier. Its first product,
Sammy Screamer,
launched successfully on
Kickstarter
Custom is a fashion
search engine that
provides a completely
personalised shopping
experience for every user
Popshop merges the arts,
culture and
communications into
original and sustainable
platforms.

21. @BleepBleeps | @TomEvans
Funded in 24 hours
475% of target = $90k
Shipped May 2015
Sold out September 2015
Over 2000 in 48 Countries
@BleepBleeps | @TomEvans
Sammy Screamer - Motion Alarm
Tamper alarm for parents. Sammy bleeps when she’s moved
and sends a notification to the BleepBleeps smartphone app.
Wholesale customers:

22. La Roux - Grammy Award Winner and Crowdmix Ambassador
“DIGITAL WAS THE DEATH OF MAKING MONEY
FROM RECORDED MUSIC. CROWDMIX TURNS
DIGITAL FULL CIRCLE AND ALLOWS ARTISTS
TO MONETISE THEIR MUSIC VIA THOUGHTFUL
BRAND ENGAGEMENT. PHOTOS HAVE INSTAGRAM
SOON MUSIC WILL HAVE CROWDMIX”

23. KEY ENGAGEMENT FINDING
Product click through rates TRIPLE by combining search
intent with user knowledge, which is crucial in helping
brands connect with their customers
THE RELEVANCE OF OUR SEARCH RESULTS MASSIVELY INCREASES
THE MORE YOU ENGAGE WITH OUR PRODUCT.
195%

24. BIGGEST GROWTH HACK…
“Smallsteps,
not giant leaps”– Professor BJ Fogg

25. "We don't learn from experience. We
learn from reflecting on experience.”
Robert Wolfe
Head Coach

26. Become a hacker
”

27. Growth Hacking

28. “Growth hacking is a marketing technique
developed by technology startups which uses
creativity, analytical thinking, and social
metrics to sell products and gain exposure.”
Wikipedia

32. Buy our book here
http://ht.ly/V6iSk
”

33. Feedback

34. “The start of a great network of inspiring,
fascinating marketers and creatives.”
Henry Windridge, Head of Marketing
Global Radio
“A great open and trusted environment
where thoughts and shared stories help
you think outside your everyday life and
inspire your drive and passion.”
Maddy Margadant, Head of Global Marketing
TOPSHOP

35. AVERAGE FEEDBACK SCORE
8.4

36. Thanks

38. Our Super Brand Partners

39. Our Super Member Agencies

40. See you in London

41. 12/13 or 19/20 May 2016
LONDON

42. Thanks
creativesocial.com
@CreativeSocial