CS Sessions PART 2 26 Sep 2012

2. @Alfie Dave Bausola Holly Gramazio Steve Vranakis
@zeroinfluencer @severalbees
@mervynACHTUNG @samuelball Perry Price Tony Hogvist
@thisisdare

3. Mervyn Ten Dam

4. Where Digital Meets Real
London
26/09/2012

5. HI!
I
AM
MERVYN
FROM
ACHTUNG!

6. TOILETS THAT COUNT
EVERY DROP AND CARS
THAT LOVE TO BE
SHOUTED AT...
or how digital can help generating
real smiles.

9. DIGITAL CAMPAIGNS NEED TO
IDEA DRIVEN
SIMPLE
INTERACTIVE

10. DIGITAL CAMPAIGNS NEED TO
IDEA DRIVEN
SIMPLE
INTERACTIVE

11. BRANDING IN
DIGITAL ERA IS
ABOUT

12. MAKE DIGITAL
FUNNY / UNEXPECTED /
LIVELY / BEAUTIFUL /
SMART / SYMPATHETIC /
+
RELEVANT TO THE BRAND!

14. BART TIMMER
- TVC IS (VOOR HEM) TE KLEIN ONDERDEEL VAN GROOT
PROJECT
- IS ERG ENTHOUSIAST OVER COMPLETE VERHAAL
- MAAR ZOEKT GROTERE PROJECTEN OP DIT MOMENT

15. This year Volkswagen is not only
bringing their best athletes to
London...

16. ..they’re also going to deliver the beste
Dutch ‘Oranje’ Supporters!

17. In a special edition of the Up: The Up
Holland Up!

20. RELEVANT?
MODEL AWARENESS 37% to 51%
500.000+ VIDEOVIEWS

22. Sam Ball
More info here:
Social Clothing : leanmeanfightingmachine.co.uk/blog/3148
Wearable Haptics: leanmeanfightingmachine.co.uk/blog/3298
Mind Control: leanmeanfightingmachine.co.uk/blog/3161