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THANKS
FEEDBACK
CS Presents...
F**K THAT’S GOOD
What’s Turning Us On Right Now.
@sebroyce   @directnewideas   @sankywashere




       @sandoz        @simonchristine
F*** THAT’S GOOD
F*** THAT’S BAD
OPPOSITES
BAD THINGS & OPPOSITES
   THE OTHER SIDES OF INSPIRATION
CONFESSION CHAIR
PERSONALITY TICKS
ORGASMS (OR THE LACK OF)
    GAY EXPERIENCE
    DRUG FREAKOUTS
DEEP BREATH...
A THIN LINE BETWEEN LOVE AND HATE
        MANNERS GETS YOU EVERYWHERE
(SOMETIMES) IT’S BEST TO NEVER MEET YOUR HEROES
                    OR HERO
WILL DESIGN FOR CASH
    THE CREATIVE DRUG DEAL
THE MAD MEN MOMENT
      FOR ALL TO SEE
THERE SEEMS TO BE A BLACK MAN IN MY ADVERT
                  EXCUSE ME
CREATIVES DON’T CARRY THE WORK
        TAKE DOWN THE IVORY TOWER
$135 MILLION & THE DEATH OF THE INTERNET
TRY NOT TO BE A...
       RUDE
      SEXIST
      RACIST
     THIEVING
  ILL INFORMED
     PERVERT
TRY NOT TO BE A...
            RUDE
           SEXIST
           RACIST
          THIEVING
       ILL INFORMED
          PERVERT

BUT DON’T BE A WALLFLOWER.
UNDERSTANDING WHAT NOT TO DO IS OFTEN MORE
     USEFUL THAN KNOWING WHAT TO DO
OPPOSITE THINKING
STOP BEING TRAPPED
   CREATE UNSAFE IDEAS
  STAY CHILDISH AND KEEN
STOP TALKING & MAKE STUFF
OPPOSITE’S WE KNOW
INVENTED BY THE FRENCH CHEMIST GEOGES LECLANCHE IN THE LATE
1860’S. AT THE TIME THIS INVENTION WAS VERY IMPORTANT AND HELPED THE
START OF THE INDUSTRIAL REVOLUTION.
IT ALLOWED PEOPLE WITH PORTABLE ELECTRICITY.
IN CHEMISTRY OPPOSITES ALLWAYS ATTRACT
Paradoxical Intention
Sweating Out Your Fears

An example was given in Frankl’s book
Man’s Search for Meaning. A young
physician who had a fear of perspiring.
His anticipatory anxiety of perspiration
actually caused him to excessively sweat
around certain individuals. Frankl
advised the patient to use paradoxical
intention, by deliberately showing people
how much he could sweat. When the
patient tried this, he was able to
permanently free himself of a 4-year-old
phobia, within one week.
THE FUTURE OF OPPOSITES...?
LISTEN...YOU SMELL SOMETHING
LEFT HANDED SUGAR
SILLY NOTIONS...?
THERE IS NO REASON ANYONE WOULD WANT A COMPUTER IN THEIR HOME.

- KEN OLSEN, 1977
EVERYONE WILL HAVE A COMPUTER IN THEIR POCKET
NEWSWEEK - 1995




http://www.thedailybeast.com/newsweek/1995/02/26/the-internet-bah.html
Visionaries see a future of telecommuting workers, interactive
libraries and multimedia classrooms. They speak of
electronic town meetings and virtual communities. Commerce and
business will shift from offices and malls to networks and
modems. And the freedom of digital networks will make
government more democratic.

Baloney. Do our computer pundits lack all common sense?
THE NEW ELECTRICITY
IS DATA
6.91 BILLION REASONS
3 BILLION PEOPLE ARE ONLINE
      5 BILLION+ HAVE MOBILE PHONES
 WE LIVE FOR THE FIRST TIME IN HISTORY IN A
  WORLD WHERE BEING PART OF A GLOBALLY
INTERCONNECTED GROUP IS THE NORMAL CASE
                   CLAY SHIRKY
                 shirky.com/weblog
‘OPPOSITE’ IS SHRINKING
OPPOSITES - F*** THEIR GOOD
THANKS/LOVE SANKY
   NOW GO DO THE OPPOSITE
F**K that's good.
What’s turning us on right now.
There is one thing turning us on
Stories.
Anything creative tells a story.
There are the obvious ones.




  Book     Films     Gam
And the not so obvious ones.
Yet they all tell them in the same
TV Ads


               Text

Beginning.   Middle.   End.
Posters

          Beginning.




Middle.      End.
Concerts




Beginning.    Middle.   End.
TV Shows




Beginning.    Middle.   End.
And ‘stories’ are becoming even more
associated with our lives with facebook now
Brands too are
   associating
themselves with
     them.
And as a team we try to tell
 great stories all the time.
Stories can work well when
split across different Media Channels




 Beginning.    Middle.      End.
The latest story we told did just
        that. Pottermore




Beginning. Middle.        End.
Beginning - Blogs
Middle - Digital display
End -
Youtube
So we wanted to finish
by telling you a great story.
But you all know the best ones.
The internet means that every
good story, no matter what form it
We wanted to show you
   something new.
A story you hadn't seen before.
So this is our story about finding
  a great undiscovered story.
We started by thinking.
The best stories are
the ones people remember.
And the longer you live,
the more stories you have.
And if you are old, the stories that you do
                 have are
the ones that have stayed with you for a
So we decided to speak
 to the older generation.
So we went to Weston-Super-
To Beach
Lawns
Where we met…
Betty - Aged 79
Joan - Aged
Martin - Aged
And this is the best story we
Thank you.
THIS IS NOT CALLED

THE SCIENCE OF BEARDS
C A RL S AG AN
“ BILLIONS, BILL I O NS , B I L L I O N S ,
    T RILL IONS , T RI L L I O N S...”
MEGA CH U R C H

A megachurch is a church
having 2,000 or more in
average weekend attendance.
The Hartford Institute's
dat abase lists m ore t h a n 1 , 3 0 0
su ch Pro testant ch u rc h e s i n t h e
United States. According to
that data, approximately 50
churches on the list have
attendance ranging from
10, 0 0 0 to 4 7 ,0 00
L awrence K ra u s s

" E v ery ato m in your body came from
a s t ar th at exploded . And the atoms
i n yo ur le ft hand p robably came from
a d i ff ere n t star than your right hand.
I t real ly i s the most poetic thing I
k no w abou t ph ys ic s.
Yo u are al l s t a rdu st.
Yo u co u ld n't be here if stars hadn't
exploded. Because the elements,
t he c a rbo n, nitrogen, oxygen, iron,
all the things that matter for
evolution weren't created at the
beginning of time. They were
crea ted i n th e nuclea r fur naces of
s ta r s . An d the only way they could
g e t i nt o your b od y i s if the stars
w e re kin d en ou gh to explode.
So f orge t Jesus. T he stars died
s o yo u cou l d be h e re t oday."
W h e n y o u ’ re s c i e n t i f i c a l l y l i t e r a t e ,
the world looks differen t to you .
It’s a particular way of questio ning
wh at you s ee and h ear.



              Neil deGrass e Tyso n
LAW OF CONSERVATION
         O F E NERGY
Energy in a system may take on
various forms (e.g. kinetic,
potential, heat, light). The law of
conservation of energy states
that energy may neither be
created nor destroyed. Therefore
the sum of all the energies in the
system is a constant.
T HER MODYNAMICS
F**k that’s good
Khaled Said
Khaled Said
We are all Khaled Said
Wael Ghonim
Jan 25th 2011
Ali Ali
Syrine Cherif
Return of Ben Ali
Matt Ryan
Time’s Person of the Year 2011
Making a difference


•   The business of business is to serve the needs of society.

•   The rewards of good service are profits.

•   Big business has got away with it, relying on our feelings of helplessness.

•   But the tools of protest can change that.

•   They are also the tools to create a fairer world.

•   And you are the people who understand them

•   CREATING opportunities for collaboration
It could have been you
Harnessing social networks
The rise of the creek
Amnesty - Garbergs, Sweden
Publicis - de Paull Trust
Creeks



•   Understand technology and where it meets people

•   Understand brands and understand ideas

•   Can make change happen through engagement

•   But you don’t have to be a creek.You just need to be creative.

•   That means someone who solves problems.
People like you
Agnello Dias
Educate India
Love Pakistan
Ogilvy India
Vijay Anand
David Guerrero
Unknown
Bruno Siqueira
4 reasons for doing good work




•   1. It makes us feel good

•   2. NFP clients let us be innovators

•   3. It shows commercial clients what is possible

•   4. We can change the world
Droga5
@creativesocial
www.creativesocialblog.com

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