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Is advertising f**ked?

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Creative Social
Creative Social

Deck from our Shoreditch House event on Wednesday 12th July featuring Nadya Powell, co-founder of Utopia, Bo Hellberg, ECD at large, Jon Wilkins, Chairman of Karmarama and Lucy Jameson, ex CEO of Grey London.

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Is Advertising F**ked? #isadvertisingfucked
@yellif
Source: TGI “Are the ads are as good as the programmes”
90%
“Busy is the enemy of creativity”
Ad Agencies In-house
And margins are falling
#isadvertisingfucked Nadya Powell Co-founder Utopia @nadsbads YES Bo Hellberg ex ECD Edelman @bohellberg @karmajon @lucyjameson NO Jon Wilkins Chairman Karmarama Lucie Jamieson Former CEO Grey London
What question would you like to ask our speakers?
#isadvertisingfucked @lucyjameson Lucie Jameson Former CEO Grey London
WAKE UP PEOPLE ARE PAYING MONEY TO AVOID WHAT WE SPEND OUR LIVES MAKING
MARGINS AT A TEN YEAR LOW
THE CONSULTANTS ARE COMING
WE’RE ALL SCREWED
WOOHOO!
MAKING STUFF PEOPLE WANT
 &
 MAKING PEOPLE WANT STUFF BUILD BRANDS NOT ADS
SOLVING THE RIGHT PROBLEMS Customer Problem Business Problem Marketing Problem Advertising Problem
Customer Problem Business Problem Marketing Problem Advertising Problem SOLVING THE RIGHT PROBLEMS
CULTURE & COMMERCE
“HUMAN RELATIONSHIPS ARE RICH AND THEY’RE MESSY AND THEY’RE DEMANDING” Sherry Turkle, MIT
PEOPLE HAVE FLAWS & BIASES
Making § THE PLACEBO EFFECT
FOLLOW THE MONEY
HOW DO CLIENTS MAKE MONEY?
HOW ELSE COULD WE MAKE MONEY? TAX IT LICENCE IT VALUE IT SWEAT IT
CULTURE & COMMERCE
Deep and wide Generalists
§
#isadvertisingfucked @bohellberg Bo Hellberg ex ECD Edelman @nadsbads Nadya Powell Co-founder Utopia
#isadvertisingfucked @karmajon Jon Wilkins Chairman Karmarama
#isadvertisingfucked Voting
#isadvertisingfucked Nadya Powell Co-founder Utopia @nadsbads BLUE Bo Hellberg ex ECD Edelman @bohellberg @karmajon @lucyjameson RED Jon Wilkins Chairman Karmarama Lucie Jameson Former CEO Grey London
Panel and Questions @creativesocial #isadvertisingfucked
Thanks creativesocial.com @CreativeSocial

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