1.
Is Advertising F**ked?
#isadvertisingfucked

2.
@yellif

3.
Source: TGI
“Are the ads are as good as the programmes”

4.
90%

5.
“Busy is the enemy of creativity”

6.
Ad Agencies In-house

7.
And margins are falling

8.
#isadvertisingfucked
Nadya Powell
Co-founder
Utopia
@nadsbads
YES
Bo Hellberg
ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
NO
Jon Wilkins
Chairman
Karmarama
Lucie Jamieson
Former CEO
Grey London

9.
What question would
you like to ask our
speakers?

10.
#isadvertisingfucked
@lucyjameson
Lucie Jameson
Former CEO
Grey London

11.
WAKE UP
PEOPLE ARE PAYING MONEY TO AVOID
WHAT WE SPEND OUR LIVES MAKING

12.
MARGINS AT A TEN YEAR LOW

13.
THE CONSULTANTS ARE
COMING

14.
WE’RE ALL SCREWED

15.
WOOHOO!

16.
MAKING STUFF PEOPLE WANT
&
MAKING PEOPLE WANT STUFF
BUILD BRANDS NOT ADS

17.
SOLVING THE RIGHT PROBLEMS
Customer
Problem
Business
Problem
Marketing
Problem
Advertising
Problem

18.
Customer
Problem
Business
Problem
Marketing
Problem
Advertising
Problem
SOLVING THE RIGHT PROBLEMS

19.
CULTURE
&
COMMERCE

20.
“HUMAN RELATIONSHIPS ARE RICH
AND THEY’RE MESSY AND THEY’RE
DEMANDING”
Sherry Turkle, MIT

21.
PEOPLE
HAVE
FLAWS &
BIASES

22.
Making
§
THE
PLACEBO
EFFECT

23.
FOLLOW THE MONEY

24.
HOW DO CLIENTS MAKE
MONEY?

25.
HOW ELSE COULD WE MAKE
MONEY?
TAX IT
LICENCE IT
VALUE IT
SWEAT IT

26.
CULTURE
&
COMMERCE

27.
Deep and wide
Generalists

28.
§

29.
#isadvertisingfucked
@bohellberg
Bo Hellberg
ex ECD
Edelman
@nadsbads
Nadya Powell
Co-founder
Utopia

30.
#isadvertisingfucked
@karmajon
Jon Wilkins
Chairman
Karmarama

31.
#isadvertisingfucked
Voting

32.
#isadvertisingfucked
Nadya Powell
Co-founder
Utopia
@nadsbads
BLUE
Bo Hellberg
ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
RED
Jon Wilkins
Chairman
Karmarama
Lucie Jameson
Former CEO
Grey London

33.
Panel and Questions
@creativesocial
#isadvertisingfucked

34.
Thanks
creativesocial.com
@CreativeSocial