Is advertising f**ked?

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Deck from our Shoreditch House event on Wednesday 12th July featuring Nadya Powell, co-founder of Utopia, Bo Hellberg, ECD at large, Jon Wilkins, Chairman of Karmarama and Lucy Jameson, ex CEO of Grey London.

Marketing

Is Advertising F**ked?
#isadvertisingfucked

Source: TGI
“Are the ads are as good as the programmes”

#isadvertisingfucked
Nadya Powell
Co-founder
Utopia
@nadsbads
YES
Bo Hellberg
ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
NO
Jon Wilkins
Chairman
Karmarama
Lucie Jamieson
Former CEO
Grey London

What question would
you like to ask our
speakers?

#isadvertisingfucked
@lucyjameson
Lucie Jameson
Former CEO
Grey London

WAKE UP
PEOPLE ARE PAYING MONEY TO AVOID
WHAT WE SPEND OUR LIVES MAKING

MAKING STUFF PEOPLE WANT 
& 
MAKING PEOPLE WANT STUFF
BUILD BRANDS NOT ADS

SOLVING THE RIGHT PROBLEMS
Customer
Problem
Business
Problem
Marketing
Problem
Advertising
Problem

Customer
Problem
Business
Problem
Marketing
Problem
Advertising
Problem
SOLVING THE RIGHT PROBLEMS

“HUMAN RELATIONSHIPS ARE RICH
AND THEY’RE MESSY AND THEY’RE
DEMANDING”
Sherry Turkle, MIT

HOW ELSE COULD WE MAKE
MONEY?
TAX IT
LICENCE IT
VALUE IT
SWEAT IT

#isadvertisingfucked
@bohellberg
Bo Hellberg
ex ECD
Edelman
@nadsbads
Nadya Powell
Co-founder
Utopia

#isadvertisingfucked
@karmajon
Jon Wilkins
Chairman
Karmarama

#isadvertisingfucked
Nadya Powell
Co-founder
Utopia
@nadsbads
BLUE
Bo Hellberg
ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
RED
Jon Wilkins
Chairman
Karmarama
Lucie Jameson
Former CEO
Grey London

Panel and Questions
@creativesocial
#isadvertisingfucked

Thanks
creativesocial.com
@CreativeSocial

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Is advertising f**ked?

1. Is Advertising F**ked? #isadvertisingfucked

2. @yellif

4. Source: TGI “Are the ads are as good as the programmes”

5. 90%

6. “Busy is the enemy of creativity”

7. Ad Agencies In-house

8. And margins are falling

10.

11. #isadvertisingfucked Nadya Powell Co-founder Utopia @nadsbads YES Bo Hellberg ex ECD Edelman @bohellberg @karmajon @lucyjameson NO Jon Wilkins Chairman Karmarama Lucie Jamieson Former CEO Grey London

12. What question would you like to ask our speakers?

13. #isadvertisingfucked @lucyjameson Lucie Jameson Former CEO Grey London

14.

15. WAKE UP PEOPLE ARE PAYING MONEY TO AVOID WHAT WE SPEND OUR LIVES MAKING

16. MARGINS AT A TEN YEAR LOW

17. THE CONSULTANTS ARE COMING

18. WE’RE ALL SCREWED

19. WOOHOO!

20. MAKING STUFF PEOPLE WANT  &  MAKING PEOPLE WANT STUFF BUILD BRANDS NOT ADS

21. SOLVING THE RIGHT PROBLEMS Customer Problem Business Problem Marketing Problem Advertising Problem

22. Customer Problem Business Problem Marketing Problem Advertising Problem SOLVING THE RIGHT PROBLEMS

23. CULTURE & COMMERCE

24. “HUMAN RELATIONSHIPS ARE RICH AND THEY’RE MESSY AND THEY’RE DEMANDING” Sherry Turkle, MIT

25. PEOPLE HAVE FLAWS & BIASES

26. Making § THE PLACEBO EFFECT

27. FOLLOW THE MONEY

28. HOW DO CLIENTS MAKE MONEY?

29. HOW ELSE COULD WE MAKE MONEY? TAX IT LICENCE IT VALUE IT SWEAT IT

30. CULTURE & COMMERCE

31. Deep and wide Generalists

32. §

33. #isadvertisingfucked @bohellberg Bo Hellberg ex ECD Edelman @nadsbads Nadya Powell Co-founder Utopia

34.

35.

36.

37.

38.

39.

40.

41.

42.

43. #isadvertisingfucked @karmajon Jon Wilkins Chairman Karmarama

44. #isadvertisingfucked Voting

45. #isadvertisingfucked Nadya Powell Co-founder Utopia @nadsbads BLUE Bo Hellberg ex ECD Edelman @bohellberg @karmajon @lucyjameson RED Jon Wilkins Chairman Karmarama Lucie Jameson Former CEO Grey London

46. Panel and Questions @creativesocial #isadvertisingfucked

47. Thanks creativesocial.com @CreativeSocial