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Is Advertising F**ked?
#isadvertisingfucked
@yellif
Source: TGI
“Are the ads are as good as the programmes”
90%
“Busy is the enemy of creativity”
Ad Agencies In-house
And margins are falling
#isadvertisingfucked
Nadya Powell
Co-founder
Utopia
@nadsbads
YES
Bo Hellberg
ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
NO
Jon Wilkins
Chairman
Karmarama
Lucie Jamieson
Former CEO
Grey London
What question would
you like to ask our
speakers?
#isadvertisingfucked
@lucyjameson
Lucie Jameson
Former CEO
Grey London
WAKE UP
PEOPLE ARE PAYING MONEY TO AVOID
WHAT WE SPEND OUR LIVES MAKING
MARGINS AT A TEN YEAR LOW
THE CONSULTANTS ARE
COMING
WE’RE ALL SCREWED
WOOHOO!
MAKING STUFF PEOPLE WANT

&

MAKING PEOPLE WANT STUFF
BUILD BRANDS NOT ADS
SOLVING THE RIGHT PROBLEMS
Customer
Problem
Business
Problem
Marketing
Problem
Advertising
Problem
Customer
Problem
Business
Problem
Marketing
Problem
Advertising
Problem
SOLVING THE RIGHT PROBLEMS
CULTURE
&
COMMERCE
“HUMAN RELATIONSHIPS ARE RICH
AND THEY’RE MESSY AND THEY’RE
DEMANDING”
Sherry Turkle, MIT
PEOPLE
HAVE
FLAWS &
BIASES
Making
§
THE
PLACEBO
EFFECT
FOLLOW THE MONEY
HOW DO CLIENTS MAKE
MONEY?
HOW ELSE COULD WE MAKE
MONEY?
TAX IT
LICENCE IT
VALUE IT
SWEAT IT
CULTURE
&
COMMERCE
Deep and wide
Generalists
§
#isadvertisingfucked
@bohellberg
Bo Hellberg
ex ECD
Edelman
@nadsbads
Nadya Powell
Co-founder
Utopia
#isadvertisingfucked
@karmajon
Jon Wilkins
Chairman
Karmarama
#isadvertisingfucked
Voting
#isadvertisingfucked
Nadya Powell
Co-founder
Utopia
@nadsbads
BLUE
Bo Hellberg
ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
RED
Jon Wilkins
Chairman
Karmarama
Lucie Jameson
Former CEO
Grey London
Panel and Questions
@creativesocial
#isadvertisingfucked
Thanks
creativesocial.com
@CreativeSocial

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Is advertising f**ked?