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CREDI BURGERS
Let's go out side!
Trends
▪ „Eating out” is a reason for meeting friends
▪ It is important to share experience, emotions
and fun
▪ Burgers are in the forefront of ordered dishes*
Numbers
▪ 54% of women decide to consume meals outside
▪ Consumers spend 44 minutes in eating places,
and in burger restaurants almost 1 hour
▪ In the age group between 20-29 years,85% of
people eating outside.
* Report on the studies of customs and preferences carried out among people aged 15+,
living in cities above 100 thousand residents in Poland. Developed by 4P Research Mix
in the form of an online survey from March 5 to March 14, 2018.
Generations on a plate
Preferences and customs*
▪ 52% „Millenials” is looking for a restaurant
with an innovative offer
▪ Young generations are open to culinary
experiments and discovering new flavors
▪ Generation Z is considered to be a generation
with the highest potential for developing food
intelligence
▪ For people from the Z generation, Food is not
only about satisfying physiological needs, but is
also the center of expression and symbolizes
personal values
* Source: https://www.tysonfoods.com/the-feed-blog/food-trends-2019
Various consumers
Challenges
▪ Various tastes and needs
▪ Growing awareness and
expectations
▪ The desire to be surprised
▪ Possibility to choose
▪ A multitude of diets
▪ Lifestyle
Various consumers
Challenges
▪ Various tastes and needs
▪ Growing awareness and
expectations
▪ The desire to be surprised
▪ Possibility to choose
▪ A multitude of diets
▪ Lifestyle
I LOVE THE CLASSICS!
LIMIT THE CARBS! I’M VEGE!
I LIKE EXPERIMENTS!
Various offer
CREDI BURGER
MULTISOFT
CREDI BLACK
BURGER
CREDI BURGER
LOW CARB
CREDI MULTIGRAIN
BURGER
Credi Burger Low Carb
TOTAL REDUCTION!
▪ The amount of carbohydrates reduced by more
than 40% compared to bread rolls available on the
market
▪ Declarations: low sugar content, high protein
content, protein source
▪ Increased dough efficiency
▪ In the trend of Clean Label
Decreased content of carbohydrates:
27g/100g of the product, including sugars 1.7g/100g
High content of the dietary fiber:
15 g/100g of the product
Credi Black Burger
Black in fashion!
▪ Attractive, mysterious appearance
▪ Optimum softness and proper density
▪ In the trend of Clean Label
▪ Adequate to the Vege concept
Ingredients: wheat flour; cocoa powder with
reduced content of fat
Credi Multigrain Burger
Innovatively with Superfoods!
▪ Multigrain bread roll for burgers
▪ With the content of superfoods, sourdough
and rye flour, rye sprouts
▪ 6 kernels + oat flakes, goji berries, chia
seeds, rye sprouts
▪ Declarations: the source of the fiber, source
of protein
▪ In the trend of Clean Label
Ingredients: oat flakes, sunflower seeds, flax seeds,
rye flour, dried rye sourdough, sesame, barley malt
extract, pumpkin seeds, soy flakes, fiber, malt rye
sprouts, malt
Credi Burger Multisoft
An absolute classic!
▪ In the trend of Clean Label
▪ Provides dough stabilization, high volume
▪ Regular structure and delicate crumb
▪ Optimum softness and proper density

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CREDI BURGERS

  • 2. Let's go out side! Trends ▪ „Eating out” is a reason for meeting friends ▪ It is important to share experience, emotions and fun ▪ Burgers are in the forefront of ordered dishes* Numbers ▪ 54% of women decide to consume meals outside ▪ Consumers spend 44 minutes in eating places, and in burger restaurants almost 1 hour ▪ In the age group between 20-29 years,85% of people eating outside. * Report on the studies of customs and preferences carried out among people aged 15+, living in cities above 100 thousand residents in Poland. Developed by 4P Research Mix in the form of an online survey from March 5 to March 14, 2018.
  • 3. Generations on a plate Preferences and customs* ▪ 52% „Millenials” is looking for a restaurant with an innovative offer ▪ Young generations are open to culinary experiments and discovering new flavors ▪ Generation Z is considered to be a generation with the highest potential for developing food intelligence ▪ For people from the Z generation, Food is not only about satisfying physiological needs, but is also the center of expression and symbolizes personal values * Source: https://www.tysonfoods.com/the-feed-blog/food-trends-2019
  • 4. Various consumers Challenges ▪ Various tastes and needs ▪ Growing awareness and expectations ▪ The desire to be surprised ▪ Possibility to choose ▪ A multitude of diets ▪ Lifestyle
  • 5. Various consumers Challenges ▪ Various tastes and needs ▪ Growing awareness and expectations ▪ The desire to be surprised ▪ Possibility to choose ▪ A multitude of diets ▪ Lifestyle I LOVE THE CLASSICS! LIMIT THE CARBS! I’M VEGE! I LIKE EXPERIMENTS!
  • 6. Various offer CREDI BURGER MULTISOFT CREDI BLACK BURGER CREDI BURGER LOW CARB CREDI MULTIGRAIN BURGER
  • 7. Credi Burger Low Carb TOTAL REDUCTION! ▪ The amount of carbohydrates reduced by more than 40% compared to bread rolls available on the market ▪ Declarations: low sugar content, high protein content, protein source ▪ Increased dough efficiency ▪ In the trend of Clean Label Decreased content of carbohydrates: 27g/100g of the product, including sugars 1.7g/100g High content of the dietary fiber: 15 g/100g of the product
  • 8. Credi Black Burger Black in fashion! ▪ Attractive, mysterious appearance ▪ Optimum softness and proper density ▪ In the trend of Clean Label ▪ Adequate to the Vege concept Ingredients: wheat flour; cocoa powder with reduced content of fat
  • 9. Credi Multigrain Burger Innovatively with Superfoods! ▪ Multigrain bread roll for burgers ▪ With the content of superfoods, sourdough and rye flour, rye sprouts ▪ 6 kernels + oat flakes, goji berries, chia seeds, rye sprouts ▪ Declarations: the source of the fiber, source of protein ▪ In the trend of Clean Label Ingredients: oat flakes, sunflower seeds, flax seeds, rye flour, dried rye sourdough, sesame, barley malt extract, pumpkin seeds, soy flakes, fiber, malt rye sprouts, malt
  • 10. Credi Burger Multisoft An absolute classic! ▪ In the trend of Clean Label ▪ Provides dough stabilization, high volume ▪ Regular structure and delicate crumb ▪ Optimum softness and proper density