This document provides an overview of Matthew Saunders' presentation on grantmaking and social media. It introduces Matthew and his background working in arts administration and technology. It then discusses how most grantmakers have limited experience with social media and outlines what Web 1.0 and 2.0 are. The remainder of the document explores various social media platforms like Twitter, Facebook, Flickr and how grantmakers can utilize them for communication, networking and other purposes.
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Grant Makers Network - Social Media
1. Grantmaking & Social
Media
Matthew Saunders
March 23, 2009
pingVision
Sunday, March 22, 2009
2. Slides
• http://www.dogstar.org/drupal/content/
gmn-slides
Sunday, March 22, 2009
3. Who Am I?
• @Creech on Twitter, FriendFeed, and Plurk
• I blog at http://www.dogstar.org
• matthew@dogstar.org or
matthew@pingv.com
Sunday, March 22, 2009
4. • BA in Studio Art and Theatre
• Certificate in Arts Administration
• MFA with a focus on Arts and Internet Technology
• 8 years as Senior Director of Technology with
WESTAF including as Grantmaker
• Built Grants systems for ~20 organizations
• 2 years with pingVision a Drupal House – I am
Senior Web Producer
• Nonprofits in Second Life Web Master
Sunday, March 22, 2009
6. What You Say Social
Media
• 54% Use
Occasionally or
Never
• 50% are Novice or
have no Knowledge
Sunday, March 22, 2009
7. Of You Who Use It...
• 8% just for work
• 65% just for personal
• 27% use it for both
Sunday, March 22, 2009
8. So...What WasWeb
1.0 ?
• First Iteration of
the Web
• Generally Static
Brochureware
Sites
• Little Interactivity
Sunday, March 22, 2009
9. What Web 2.0 Isn’t
• Web 2.0 is not an
upgrade to the Web
• Web 2.0 is not a specific
Web Site or Web Sites
• Web 2.0 is not isolated
• Web 2.0 is not static
• Web 2.0 is not a tangible
product
Sunday, March 22, 2009
10. What Is Web 2.0 Then?
• Web 2.0 is an idea, a philosophy
• Ingrained in the Web 2.0 mindset is the
“Social Network”
• Collaboration
• Interactivity
Sunday, March 22, 2009
11. Our Social Networks
• Social Networks have existed since the
beginning of mankind
• We all have social networks
• People at work
• Your friends
• Your family
• Your clients
• Your vendors
Sunday, March 22, 2009
12. • The emergence of Web 2.0 has…
• Extended our social networks beyond our
close knit groupings
• Made our potential social networks world-
wide
• Given us the opportunity to network with
people we never could have before
Sunday, March 22, 2009
13. Social media is information content created by people using
highly accessible and scalable publishing technologies that is
intended to facilitate communications, influence and
interaction with peers and with public audiences, typically
via the Internet and mobile communications networks. The
term most often refers to activities that integrate
technology, telecommunications and social interaction, and
the construction of words, pictures, videos and audio. This
interaction, and the manner in which information is
presented, depends on the varied perspectives and
quot;buildingquot; of shared meaning among communities, as people
share their stories and experiences.
Wikipedia
Sunday, March 22, 2009
14. Creative Commons
http://creativecommons.org/
Sunday, March 22, 2009
15. Facebook Blogs
Flickr
Get Satisfaction
Joomla!
LinkedIn
MySpace
Twitter
Wiki
Revver
Drupal
Yelp
Digg
Friendster
SecondLife YouTube
Sunday, March 22, 2009
27. • A sorting tool
• Public, Semi-Public, and Private Messages
• Private Rooms - Panel, Staff, Applicant
conversations
• More direct replies - useful in creating
conversations
• Broken into Pro and Personal
Sunday, March 22, 2009
30. • Tries to be EVERYthing to EVERYbody
• Privacy Policy issues
• Profiles
• Status Updates
• Groups/Message Boards
• Can be used as communication
mechanism for applicants
• Event Management Lite, video, photos, chat
• Excellent Mobile App
Sunday, March 22, 2009
33. • Photo sharing
• Tag-gable allowing for groups of photos to
be clustered
• Share photos to support applications/
interim reports/final reports
• Share photos at conferences
• Inexpensive large scale storage (keep
copies yourself though)
Sunday, March 22, 2009
36. • Marketed as the more “professional”
network
• Great for asking questions
• Powerful tool for networking with others
in your industry
• Robust Groups that can be moderated -
panel/staff/applicants
Sunday, March 22, 2009
45. • Set up a site that you can workshop
applications
• Use Drupal or Joomla!
• Free Opensource Software
• Knight Foundation did this with the Garage
Sunday, March 22, 2009
46. Crowdsourcing
Support (or Grants
Discussions)
Sunday, March 22, 2009
48. • Get Satisfaction allows:
• Companies to set up online support
• Individuals to set up online support
• Nonprofits could use it to support
grant making questions
Sunday, March 22, 2009
54. • Operated by TechSoup Global
• Over 60 Nonprofits Worldwide
participating
• Way for cross pollination of different
organzations
Sunday, March 22, 2009
