Customers are in control. Michelle Beeson, Digital Commerce Analyst at Forrester, will share Forrester’s research into digital differentiation in the age of the customer, including its latest consumer and forecast data. The session will consider how new technology and changing consumer behavior is changing how retail organizations communicate with, engage and sell to consumers across multiple digital and physical touchpoints. The session will also share examples of how organizations, including those in the Food & Beverage sector, are responding to this changing business environment by improving digital customer experience, pursuing direct customer relationships and extending their business ecosystem of partners.
Michelle Beeson, Digital Commerce Analyst at Forrester