How to manage your brand ambassador or street team marketing program.
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See the accompanying video tutorial for this deck: https://www.youtube.com/watch?v=cvMOifTksLE Amplify your voice with your brand ambassadors using CrewFire: http://www.CrewFire.com Check out SimpleCrew, the worlds most advanced street team management platform: http://www.SimpleCrew.com
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How to manage your brand ambassador or street team marketing program.
- 1. How To Manage A Brand Ambassador Program
- 2. Onboarding A little bit up front goes a long way.
- 3. New Member/Orientation Packet • Welcome letter • History of your company/band/venue • Description of the role/what’s expected • Clearly defined objectives • Do’s and Don’ts • Calendar of Events • Directory of friendly shops/promotion locations/venues • Map of promotion locations
- 4. Orientation Event • Make it fun • Provide food/refreshments • Build community
- 5. Objectives • Clearly defined • Ideas – Sampling – Marketing Material Distribution – Online Marketing Initiatives • Accountability
- 6. Communication • Facebook Group • Email • Phone/SMS • Slack • Reporting – Photos – SimpleCrew
- 8. Helpful Tools: Amplify Your Voice on Twitter and Facebook Brand Ambassador and Street Team Management www.CrewFire.com www.SimpleCrew.com