Rock your LinkedIn profile and land your dream job
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My deck for the seminar held in Bocconi in November 2014 and in May 2015 on personal branding and how to improve your LinkedIn profile + find your dream job
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Rock your LinkedIn profile and land your dream job
- 1. Recruitment 2.0 is now! Rock your LinkedIn profile and land your dream job
- 2. • What is personal branding and why is important • Key elements of a strong personal brand • Why LinkedIn? What is it and how can it help students like you? • Rock your profile and land your dream job Todays’ Agenda
- 3. Let’s get to know each other! Graduated in philosophy in 2011 Living in Ireland since then Working at LinkedIn since 2012, consulting companies with hiring and employer brand needs on how to communicate effectively to LinkedIn members Do you have a Twitter profile? Do you have a LinkedIn profile? How often do you post on Facebook? How many accounts do you follow on Twitter? How many contacts do you have on LinkedIn? Have you ever tried to look for jobs on LinkedIn?
- 5. «Personal Branding describes the process by which individuals and enterpreneurs differentiate themsevlees and stand out from the crowd by identifying and articulating their unique value proposition» «In this way, individuals can enhance their recognition as experts in their fields, establish reputation and credibility, advance their careers and build self- confidence» - Dan Schwabel, Me 2.0
- 6. Why is Personal Branding so important?
- 7. «It’s over. No more vertical. No more ladder. That’s not how the careers work anymore. Linearity is out. A career is now a checkerboard. Or even a maze. It’s full of moves that goes sideways, forward, forward, slide on the diagonal… A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand» - Tom Peters, Fast Company article
- 8. What are the key elements of a strong personal brand?
- 10. Authenticity
- 13. Differentiation
- 15. ROBBY 24 anni, web developer and web designer http://www.rleonardi.com/interactive-resume/
- 22. LEAH 20 years old, Northwestern University student
- 25. Visibility
- 27. Pre Web 1990 Web 1.0 1990-2000 Web 2.0 2000 - 2010
- 28. Social Media Our lives and opinions, shared online
- 29. A platform, a purpose Who am I as a person Ways of sharing life experiences and belonging to a tribe Friends based activities Social Professional Broadcast Who I am as a professional Highlighting my experiences and career aspirations Professional activities This is what I am thinking My voice to the world Without any context other than what I choose
- 30. How Can LinkedIn Help You? What Should You Do to Get Started? What is LinkedIn?
- 40. Explore careers
- 42. LinkedIn is the perfect place to find your dream internship or job 50,000+internships and jobs for students
- 43. Leveraging Jobs: See who’s hiring
- 44. Leveraging University Pages: See who you’re connected with
- 45. Develop your network: Connect with people you know and send invitations to new people you meet
- 46. 5 things you should do in the next 24 hours Enhance your personal profile & brand - Fill in your employment history, education and experiences Add your classmates, colleagues, professors and friends Add a photo – it’s harder to forget a face! Add a public url – ie.linkedin.com/in/cristinaarbini Visit https://students.linkedin.com/
Notes de l'éditeur
- Welcome!
- Che studi ho fatto, cosa faccio a linkedin Perché sono qui
- With regard to our customers, we’re changing the way companies: 1. Hire 2. Market 3. Sell 4. All built on a scalable sub/payments platform
- With regard to our customers, we’re changing the way companies: 1. Hire 2. Market 3. Sell 4. All built on a scalable sub/payments platform
- Progression is way we use the web to and example of how we ingest content - In th 90’s – SHOULD you have a presence online?
- What is the social media phenomenon? Very simply put it’s the radical shift that took place when it’s now billions of people who can very easily publish and share content themselves, rather than just thousands of formal entities – organizations or brands - broadcasting their view of the world. Today, anyone can express themselves. And the virality takes care of distributing the good content (or ignoring the bad). 140 characters or less do the trick. So does checking a star to rate a movie, writing a comment on a friend’s photo or “liking” a status update on Facebook. So Social Media is: The Unleashing the creation of a LOT of content by billions rather than thousands More and more people creating more and more profiles of all sorts (your profile on YouTube, Yelp, Netflix, Facebook, etc.) attached to that content The spreading of that content virally through sharing tools Social Networks are a subset: Starts with a profile layer in what we call a social graph: i.e. 1-to-1 relationships (friends or connections), which help define how you share, who you follow and then content creation that is usually tied to a profile As you can see, it has become a very noisy space with an amazing number of options – but one that is more used than traditional media outlets: gen Y spends much more time of FB than on sites like the NY Times. This is how we now discover breaking news, hear what products are great / suck, what cool band is coming to town, where you should be working, and who is that person that you just stumbled upon. You simply can’t ignore it in your recruitment and branding strategy today. You should at the very least monitor what communities are saying about your company / your brands. Think about it: who do you trust more to find out if a job at company X is a good one for you? The job description and company site? Employees of that company who work in a similar role? Someone you know who works there and can give you the inside scoop? So with the size of that audience, all the different sites, their different purposes, how do you identify the best candidates, in a more professional context? How do you build a brand in a world where it’s not brands talking to people, but people talking to other people about brands? [ALTERNATIVE] Same thing for a restaurant: The reviews of customers on Zagat? - the reviews of someone you trust? THAT is the shift: the last 2 have become abundant.
- We’ll cover three things today…
- On LinkedIn, you find professionals and professionals only. And professionals acting professionally, showing their professional side. Only. Not their dogs, not their moods. But their experience, their professional insights. They’re not playing games, not sharing rants. You can think of Facebook and Social Networks as the backyard BBQ or the pool party (for family or friends) You can think of LinkedIn as a business lunch.
- David is trying to figure out what he should do after graduation…
- Once David has identified an area of interest, he can start to look for specific jobs. LinkedIn has lots just for students from all the top companies!
- He can start by filtering jobs by his desired industry. Then, by entry level. And now he’s got a great list of firms hiring students in his area.
- Lastly, make sure to get your existing network online!
- Just do it!