2. Why Should You Be
Planning Now?
• Many magazines, gift guides, and blogs have
editorial calendars and deadlines
• Start planning now; otherwise you will miss
the deadlines
3. What Should You Create?
• A media list – newspapers, magazines, blogs,
etc that you want to be featured in
• A press release to send to the above places
• A press kit – can be “virtual” or physical, may
contain press releases, press clippings, and /
or a sample of your product or service
• Media Page – essentially, a pared down
version of the virtual press kit
4. Research Your List!
• Most important thing you can do
• Make sure they reach your target market
• Get the correct person, email, spelling of their
name
• Know the deadlines!
5. Know Your Target Market
• Your target market is your “ideal customer.”
Sometimes, when people start their
businesses, they have an idea of who their
“ideal customer is,” - but once they start
answering the following questions, they
realize their ideal customer isn’t who they first
thought it was!
6. Questions To Ask Yourself
• How old is your ideal customer?
• Where do they live?
• What is their income?
• What are their goals?
• What do they intend to get out of your
product or service?
7. Marketing Tools
• A Plan
• Graphics
• Good Copywriting
• Facebook Fan Page
• Twitter
• Pinterest
• Instagram
• Newsletter (email and/ or print)
• Your Blog / Friends’ Blogs
• Affiliate Program
8. Plan Several Promotions
• Plan several promotions throughout the
holidays
• Send out several press releases
• Email your list regularly
• Promote your biz on all the social media
networks
• You can’t wait for someone else to promote
you
9. Get The 2013
Holiday Marketing Plan
• Several marketing workbooks, tools, and
resources
• Special marketing plans for September, October,
November, December, and January – complete
with pre-written press releases, promotion plans,
ideas on working with bloggers, magazines, and
more
• Several ads during the Holiday Season
• For More Info,
http://indiebizchicks.com/holiday-marketing.html
