1. How To Teach An Online Class Lesson 3 - Marketing How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved

2. Marketing Is Important If no one knows your class exists, they can’t sign up You don’t have to spend a lot of money marketing your class But you will have to put in time and energy How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved

3. Meet The Press Release Use the press release template in this week’s lesson to create a press release Send it to your local media, as well as online press release directories How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved

4. Don’t Forget The “New Media” Make a list of complementary podcasts Send an email and press release to the host / owner Use iTunes and other podcast directories to find shows How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved

5. Write, Write, Write! Ask the owners of complementary blogs if you can write a guest post to promote your biz Make sure the article is informative, not just an “advertisement” At the end, put in some info about your class and a “call to action” How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved

6. Graphics! Put up some graphics on your blog to catch people’s attention! Popular sizes are 125x125 small buttons, 200x200 large buttons, and 468x60 banners. See this week’s action worksheet for links to free graphics programs if you do not have Photoshop How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved

7. Affiliate Program If you have an affiliate program, create some articles and graphics for them to use, too If you do not have an affiliate program, consider starting one! See this week’s action worksheet for more info How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved

8. Social Media Use sites such as Twitter and Facebook to further promote your class Consider having a contest where you give one “seat” away to a person who tweets or blogs about your class How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved

9. Thoughts For Next Week Next week is the last lesson - we will talk about how to sell your class / accept payments We will also be wrapping up anything that hasn’t been completed yet Use the forum to go over ideas with me, get feedback, etc. How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved