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Pinterest presentation virtual conference 0412
1. 1
HARNESSING THE POWER OF
PINTEREST FOR YOUR BUSINESS
Indie Biz Chicks Virtual Conference
April 25, 2012
Presented by Simone Collins from Prime Publishing
Harnessing the Power of Pinterest - Simone Collins 4/25/12
2. About me!
(who the heck is this chick?)
2
Simone Collins
Director of Social Media & Editorial Director
Prime Publishing, LLC in Northbrook, Illinois
www.spazzgirl.com
Twitter: @spazzgirl
www.pinterest.com/spazzgirl
Harnessing the Power of Pinterest - Simone Collins 4/25/12
3. 3
1. Generates more referral traffic to
Pinterest websites than YouTube, Google+,
and Linkedin combined.
Facts
2. Hit 10 million US monthly unique
visitors faster than any other
independent site.
1. There are almost 12 million users
2. 9 million monthly Facebook connected
users
3. Users spend more time on Pinterest
than Facebook or Twitter
4. Over 80% of pins are repins
5. 47% of US consumers have made a
purchase based on a pin
Harnessing the Power of Pinterest - Simone Collins 4/25/12
4. The Pin Down
(What we are going to cover)
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1. SET UP FOR BRAND POWER
2. POWER PINNING
3 . M A K I N G B O A R D S T H AT A R E N ’ T B O R I N G
4. FOLLOWING AND GETTING FOLLOWED
5. NETWORKING
6 . P I N N I N G TO P L E A S E T H E M A S S E S
7 . P I N T E R E S T TO O L S
Harnessing the Power of Pinterest - Simone Collins 4/25/12
5. Set Up For Brand Power
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1. Choosing a name for your account
2. Choosing an avatar photo
3. About section
4. Adding your links, linking your account
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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My personal account – my name and URL is spazzgirl
Set Up
For
Brand Website account – username & URL is brand name
Power
Choosing a
name & URL Blogger account – her name & blog name with blog URL
How will people find
YOU?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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My account – my photo, which I change infrequently.
Set Up
For
Brand
Website account – we use only our logos, always.
Power
Choosing
an avatar Blogger account – uses her logo everywhere
How will people
recognize YOU?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• You have 2 ½ lines of text to convey to a user who
Set Up you are and why they would want to click to your site,
Facebook account, or Twitter.
For Brand • Use strong words to convey what you have to offer
Power on your site as opposed to here on Pinterest.
• We have „Free Projects‟, „We feature weekly
giveaways‟
• Keep it brief and concise, straight forward, and in the
The About same voice as your business.
Section
What do you want
people to know
about you?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• You can easily connect and promote:
Set Up • Twitter
• Your Website
For • Your Location
Brand • Facebook Pages
• Currently, you can only sync your personal
Power account
• Be sure you aren‟t hiding from search engines
Adding
Links
Where can people
find you?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
10. Power Pinning
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1. What should I pin?
2. How much should I pin?
3. Making your pins the best.
4. Hashtags work great!
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• Ask yourself, what do people search for?
Power • What do I have of value?
Pinning • What will be of value to people who follow me?
What
should I
pin?
Pinning content
that makes people
like you!
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• You must pin to get a repinned.
Power • Follow the 80/20 rule of social media.
• Vary your times of the day that you pin content.
Pinning • If you‟ve spent a long time working on a project,
article, new product… it deserves the 2 minutes to
pin it.
How much • Make sure you are offering the Pin It button on
your site and utilize the bookmarklet feature.
should I
pin?
If you pin it, they
will click.
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• Pin descriptions should be very keyword heavy.
Power • Make sure they encourage people to want to click
through, pretty is great but being valuable is way
Pinning more important.
• Keep them short and sweet.
• Use brand names or author names when possible.
How to
Make your
Pins the
best
Descriptions and
tags
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• Normal Hashtag rules apply, no more than three,
Power use sparingly
• Use your most powerful words
Pinning • Use in context where applicable
• Add words that are not easily added in context to
your description
Hashtags
work great!
Help pinners find
your content by
using hashtags
Harnessing the Power of Pinterest - Simone Collins 4/25/12
15. Pin Examples
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Harnessing the Power of Pinterest - Simone Collins 4/25/12
16. Making Boards That Aren’t Boring
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1. Categories
2. Titles and descriptions
3. Choosing board themes
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• Every board should be in a category.
Making • Adding boards on the fly will not categorize them.
Boards • Make sure your board themes are true to the
category.
• Place the board in the category that it will perform
best.
Categories
Placing boards in
categories helps
the search
immensely.
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• Short and concise titles work best
Making • Use your most powerful words
Boards • Write descriptions that add to the calue of the title
of the board.
• Use keywords that people search for on Pinterest
in your description.
Titles and
Descriptions
Describes the
board as well as
makes it more
searchable.
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• Board themes should follow editorial schedules
Making • Follow the trends
Boards • Break down your pins into smaller categories
Choosing
Board
Themes
What kinds of
boards should you
post?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
20. Following and Getting Followed
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1. How to find people to follow
2. Following boards or people
3. How to get people to follow you
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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Following
• Research your
& Getting competitors, who are
THEY following
Followed
• Follow people in your
network
• Follow your best followers
How To Find
People to
Follow
Who should I be
following?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• Follow boards that will be useful to you
Following • Don‟t blindly follow a person
& Getting
Followed
Following
Boards, not
People
Being choosy about
what you follow
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• Let people know you have a Pinterest account
Following • Tweet or Facebook your pins
& Getting • Use a Pinterest feature in your
newsletters
Followed
• Add Pinterest to your email
signature
How To Get
People To
Follow You
You have the boards
and pins, now what?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
24. Networking
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1. Contributor boards
2. Setting up a “pin club”
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• You can only add people who you already follow
Networking • Email them to invite them to collaborate on a board
together
• Boards appear on all accounts
Contributor
Boards
Adding people to
your boards will
cut out some work
and help you cross
promote
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• You can only add people who you already follow
Networking • Will increase the exposure of your links across
multiple channels
• Boards appear on all accounts
Setting up a • Setting up the club:
“pin club” • Email them to invite them to collaborate on a
board together
• Form a group of fellow indie biz owners
Working in your
network to • Decide on number of links each person can
promote your submit each week
work, goods, etc. • Send links with the same subject line each
week
Harnessing the Power of Pinterest - Simone Collins 4/25/12
27. Pinning to Please The Masses
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1. The „Popular‟ tab
2. Tracking the trends
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• The Popular tab is the most popular pins on
Pinning to Pinterest
• Tells you what pinners want to pin or see
Please The
• Can inspire new products or blog posts
Masses
• Take note of the photos as well as the descriptions
The Popular
Tab
What’s popular can
guide you!
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• Keep a running list of popular themes in your area
Pinning to of business
Please The • The Popular tab as well as other sections change
quite often each day, just like people‟s opinions
Masses
Tracking the
Trends
Keep track of what
is trending
Harnessing the Power of Pinterest - Simone Collins 4/25/12
30. Pinterest Tools
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1. Source code
2. Pinreach
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• www.pinterest.com/source/yoursite.com
Pinterest • Tells you what people love most from your site or a
Tools competitor site
• Let‟s you know what kind of content to make sure
you pin 100% of the time
Source
code
Finding what
people love from
your site
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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• www.pinreach.com
Pinterest • Tells you what people love most from your site or a
competitor site
Tools • Let‟s you know what kind of content to make sure
you pin 100% of the time
• Can see if the time is paying off
Pinreach
Finding out what
works and how to
increase your pin
power
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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Boards
Pinterest
Tools
Pinreach
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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Pins
Pinterest
Tools
Pinreach
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Influential Followers
Pinterest
Tools
Pinreach
Harnessing the Power of Pinterest - Simone Collins 4/25/12
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Influential Followers
Pinterest
Tools
• Check out what is trending
Pinreach and who
• You can change your
Pinterest username and
check out the competition
• Watch your stats to make
sure you are getting out
what you are putting in.
Harnessing the Power of Pinterest - Simone Collins 4/25/12
37. Find me Online
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Prime Publishing, LLC in Northbrook, Illinois
www.primecp.com
CraftGroup: FaveCrafts, FaveQuilts, AllFreeBeadedJewelry,
AllFreeCrochet, AllFreeKnitting, AllFreeSewing,
AllFreeCrochetAfghanPatterns, AllFreeHolidayCrafts,
AllFreeChristmasCrafts, CreativeIncomeBlog, StitchandUnwind,
FaveCraftsblog
FoodGroup: RecipeLion, MrFood, AllFreeSlowCookerRecipes,
FaveHealthyRecipes, AllFreeChickenCasseroles, AllFreeCopyCatRecipes,
RecipeLionblog
Twitter: @spazzgirl
pinterest.com/spazzgirl
scollins@primecp.com - business
simone@spazzgirl.com - personal
Harnessing the Power of Pinterest - Simone Collins 4/25/12
Notes de l'éditeur
Thanks for joining me today to talk about one of my most favorite tools (and ways to blow time) on the internet, Pinterest. My name is Simone Collins and I am the Social Media Director as well as Editorial Director for Prime Publishing. Prime has 17 websites and 3 blogs in the craft and food areas. We currently have 3.5 million subscribers to our newsletters, 12 million page views, and over XXXX people across our social media networks.
So, first off, why do we want to use our valuable time on Pinterest? Here are some really great facts about the site that really drive home how important it is in the world of the internet. For us, here at Prime, Pinterest is the top source of organic traffic to every site we operate. For some of our sites, that translates to 20,000 hits a week which is huge and why we spend time on it. Pinterest has been the fastest growing social media network to ever hit the internet. (Point 1) (Point 2) With 9 million people using it connected to Facebook, that just increases the social web even more and the power of friend referral is the strongest selling point on the web. (Point 3) It’s no secret that 68% of Pinterest users are women. Which explains all the cute puppies and pictures of Ryan Gosling. So, plenty of at home moms are spending their nap time breaks on Pinterest instead of Facebook or Twitter. (Point 4) This is the key, which is why you have to pin your own promotions and work to get it out there to be repinned. (Point 5) With the power of the friend referral, Pinterest has resulted in lots of money being spent, in fact, recently there was an article about how Pinterest is the biggest traffic source for retailers now as well. So, if you have something to sell, Pinterest is a place to be. Now on to the nitty gritty.
Alrighty, her is the Pin down, or the Low down of what we are going to be covering.
Alright, let’s look at some examples of names and URLs.
When choosing an avatar, especially for your brand, I think the #1 most important thing is be consistent across social media. If people know your face, then use your photo. If you use a really cool logo on your blog and never post photos of yourself, use the logo and always use the logo. Don’t change your photo too often if you are using a photo of yourself. I once had someone keep showing up in my Twitter feed that I didn’t recognize the photo and actually got kinda annoyed that someone was appearing that I really didn’t think I was following. Turns out it was a very good friend of mine, but they had changed their photo so often, I would have to really pay attention to the user name and lord knows with all those tweets flying around all day, that just ain’t happening. People come to recognize brands by the photo and then look for those photos when perusing social media sites. I generally change my photo before I am going to an event or conference where I am going to run into people. I WANT people to recognize me, so I usually update my photos then. Other than that, it stays the same.
