1. SHORTLIST BRAND ENTERTAINMENT & CONTENT CRISTAL (WORLDWIDE)
1 - Best Film, Series or Fictional Program
ID
895-1
905-1
910-4
955-5
955-4
Campaign Name
The Social Music Experiment
Dolceca Mango
Move On
The Scarecrow
The Polar Bears Movie
Ad Title
Advertiser
Ultimate Ears
Nestle Egypt
Deutsche Telekom
Chipotle Mexican Grill
The Coca-Cola Company
Swimming Mango
Move On
Agency
Country
Greenlight Media & Marketing
JWT
DDB Tribal Group GmbH
Creative Artists Agency
Creative Artists Agency
USA
Egypt
Germany
USA
USA
Ogilvy & Mather Thailand
Starcom MediaVest Group
JWT
Publicis Conseil
Creative Artists Agency
DDB Paris
Thailand
USA
Egypt
France
USA
France
SevenOne Adfactory
MediaCom
Brand Arc
Zenith Optimedia
Germany
USA
USA
France
2 - Best Film, Series or Non-Fiction Program
ID
687-1
691-6
905-4
944-1
955-3
810-18
Campaign Name
Giving
From Shelter to Stage
Nokia Asha Freestyle Movement
Really Friends ?
Raising the Bar
Trace Urban vs Shazam
Ad Title
Giving
Nokia Asha Freestyle Movement
Really Friends ?
Advertiser
Real Move Co.,Ltd.
Mars Petcare PEDIGREE?
Nokia Egypt
Nestlé
DIAGEO
Trace Urban
Country
3 - Best Brand or Product Integration into an Existing TV Show
ID
765-1
826-1
879-1
972-2
Campaign Name
ADAM & THE MODELS
The Beetle Shark Cage
Under the Dome
LesFurets.com Scénes de Ménages
Ad Title
ADAM & THE MODELS
Advertiser
Adam Opel AG
Volkswagen
TOYOTA MOTORS SALES USA
Courtanet
Under the Dome
Country
5 - Best Use or Integration of Experiential Event
ID
Campaign Name
Ad Title
Advertiser
Country
671-1
844-6
Small World Machines
TAICHIPHOP
Small World Machines
TAICHIPHOP
Coca-Cola
DOMYOS (OXYLANE GROUP)
Leo Burnett Sydney and Chicago
Fred & Farid Shanghai
Australia
China
862-1
Tunisian play Comedy Festival
Tunisian play Comedy Festival
Tunisie Telecom
Havas Worldwide Tunisie
Tunisia
863-1
868-2
896-1
901-2
903-5
Photoshop Live-Street Retouch Prank
Get Loud Paris
Toyota Hilux Ramadan
Surprise Collection
Hawker Heroes
Toyota Ramadan
Surprise Collection
Hawker Heroes
Adobe
Converse
Abdul Latif Jameel
P&G
Singapore Telecommunications
Abby Norm
Blast Radius Paris
Drive Dentsu / Jeddah
Agencia Africa
BBDO Singapore PTE LTD
Sweden
France
KSA
Brazil
Singapore
We Are Social
Leo Burnett Beirut
Ogilvy & Mather
France
Lebanon
USA
Publicis Modem
Havas Sport & Entertaiment
Zenith Optimedia
Creative Artists Agency
France
Spain
France
USA
6 - Best Use of Brand Sponsorship Integration
ID
698-6
785-1
960-1
Campaign Name
tweet & shoot
Happiness Heroes
The FORTUNE Global Re:Set
Ad Title
Advertiser
BNP Paribas
Bel Group
DuPont
Happiness Heroes
Country
7 - Best Use or Integration of Gaming
ID
848-2
885-26
908-3
955-6
Campaign Name
PMU Serial Parieurs
Enter the Game
The Secret Place
The Scarecrow
Ad Title
Advertiser
PMU
Konami
Nestlé Waters
Chipotle Mexican Grill
Country

2. 8 - Best Use or Integration of User-Generated Content
ID
670-1
822-4
896-2
997-2
Campaign Name
New York Writes Itself//8Million Protagonists
Crazy for Good
Toyota Hilux Ramadan
WHAT ZE TEUF
Ad Title
Advertiser
8 Million Protagonists
Crazy for Good
Toyota Ramadan
WHAT ZE TEUF
The Village Voice Newspaper
Coca Cola
Abdul Latif Jameel
WE LOVE CINEMA par BNP Paribas
Country
Leo Burnett New York
FP7/CAI
Drive Dentsu / Jeddah
LEDOUZE
USA
Egypt
KSA
France
Havas Worldwide Amsterdam
Leo Burnett Beirut
Leo Burnett Cairo
FP7/DXB & UM
Creative Artists Agency
The Netherlands
Lebanon
Egypt
UAE
USA
Havas Worldwide Dubai
We Are Social
Impact BBDO
DDB Paris
Leo Burnett Dubai
Drive Dentsu / Jeddah
Creative Artists Agency
UAE
France
Lebanon
France
UAE
KSA
USA
PHD
Impact BBDO
Heimat Werbeagentur GmbH
R&I Group
China
Lebanon
Germany
Russia
Carat France
Starcom MediaVest Group
JWT
France
USA
Egypt
Leo Burnett Beirut
Fred & Farid Shanghai
TBWA Moscow
Creative Artists Agency
Creative Artists Agency
Publicis Italy
Buzzman Middle East
Lebanon
China
Russia
USA
USA
Italy
France
DDB Paris
Ogilvy & Mather Thailand
Creative Artists Agency
Creative Artists Agency
Leo Burnett Beirut
JWT
France
Thailand
USA
USA
Lebanon
Egypt
9 - Best Use or Integration of Music
ID
682-2
785-8
884-2
924-3
955-8
Campaign Name
Tweetphony
Raasuk - Diversion
MOBINIL always together
Coke Studio Season 2
The Scarecrow
Ad Title
Advertiser
Tweetphony
Raasuk - Diversion
We only have each other
Coke Studio Season 2
Metropole Orchestra
Mashrou' Leila
MOBINIL
Coca-Cola
Chipotle Mexican Grill
Country
11 - Best Use or Integration of Digital Media
ID
694-1
698-7
782-4
810-14
828-6
896-3
955-9
Campaign Name
Saadat Al Sultan
tweet & shoot
HERITAGE
Facebook1914
Film Personality Test
Toyota Hilux Ramadan
The Scarecrow
Ad Title
Advertiser
Bebelac Viral Video
Danone Nutricia Early Life Nutrition
BNP Paribas
ETS. KHALIL FATTAL & SONS
Musée de la Grande Guerre du pays de Meaux
Dubai International Film Festival
Abdul Latif Jameel
Chipotle Mexican Grill
HERITAGE
Film Personality Test - YouTube
Toyota Ramadan
Country
12 - Best Integrated Content Campaign
ID
681-23
782-3
975-3
776-1
Campaign Name
LOVE IN DIFFERENT TENSE
CHEYEF HALAK
The Hornbach Hammer
CAR vs BIKE
Ad Title
Advertiser
UNILEVER
LBCI
Hornbach Baumarkt AG
General Motors
DISCRIMINATION
The Hornbach Hammer
Country
14 - Best Product Launch
ID
840-1
877-1
905-2
Campaign Name
Double OREO le défi 3,2,1 Léchez !
Lunchables Gets Uploaded
Dolceca Mango
Ad Title
Advertiser
Mondelez/OREO
Oscar Mayer
Nestle Egypt
Swimming Mango
Country
15 - Best Brand Building
ID
785-3
844-7
906-1
955-1
955-2
970-3
1014-6
Campaign Name
The Original Story
TAICHIPHOP
TBWAMoscow
The Polar Bears Movie
The Scarecrow
The Candidate
SOS condom
Ad Title
Ksara The Original Story
TAICHIPHOP
Charge the city with the energy of running
Advertiser
Chateau Ksara
DOMYOS (OXYLANE GROUP)
adidas
The Coca-Cola Company
Chipotle Mexican Grill
Publicis Italy
durex
Country
16 - Craft
ID
810-14
687-1
955-2
955-1
785-3
905-2
Campaign Name
Facebook1914
Giving
The Scarecrow
The Polar Bears Movie
The Original Story
Dolceca Mango
Ad Title
Giving
Ksara The Original Story
Swimming Mango
Advertiser
Musée de la Grande Guerre du pays de Meaux
Real Move Co.,Ltd.
Chipotle Mexican Grill
The Coca-Cola Company
Chateau Ksara
Nestle Egypt
Country