Interact Congress 2016 - Startup Contest - Realytics

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THE ULTIMATE ADTECH FOR
FORWARD-THINKING OFFLINE ADVERTISERS
@realyticsio

ROI & EFFECTIVENESS CAN BE PROVEN
ONLINE ADVERTISING… … IS MEASURABLE & OPTIMISABLE
Mobile
advertising
Search Engine
Advertising Social Media
Advertising
Retargeting
Display & RTB

TV ADVERTISING
€ 3.8 BILLION
LACK OF VISIBILITY
ONLINE ADVERTISING
€ 1.9 BILLION
CLEAR INVESTMENTS & PERFORMANCE
Source : French market - IREP 2015
THE OFFLINE PARADOX

MOBILE
SOCIAL
NETWORK SEARCH
YOUR DIFFERENT MARKETING STRATEGIES
CAN NO LONGER IGNORE EACH OTHERS
OFFLINE RETARGETING

SEARCH
SOCIAL
NETWORK
CROSS MEDIA STRATEGIES ARE NOW A BASIC
SO HOW DO YOU CONNECT YOUR OFFLINE ADVERTISING WITH YOUR STRATEGY?
MOBILE
RETARGETING
OFFLINE

OFFLINE ADVERTISING IS MOVING FOWARD !
DATA WILL BE THE CORE OF TOMORROW OFFLINE ADVERTISING

1 2 3
MEASURE OPTIMIZE AMPLIFY
THREE WINNING PILLARS

PRECISE DATA AND RELEVANT INSIGHTS…
…IN REAL TIME

« WE LOWERED OUR ACQUISITION COST BY
30% COMPARED TO LAST YEAR FIGURES »
« WE INCREASED OUR INCOME BY 118% ON OUR
NEW CAMPAIGN THANKS TO THE LEARNINGS WE HAD
BEFORE. »
« A MARKETER DREAM CAME TRUE, WE NOW HAVE A
RICH BASE TO DEVELOP OUR TV AD STRATEGY. »
ACTIONABLE LEARNINGS = REAL RESULTS

PARTNERS
CONVERSIONS INCREASED
BY 200%
COST BY CONVERSION
DIVIDED BY 3
CTR INCREASED BY
150%

115+
CUSTOMERS
300 000+
TV SPOTS
ANALYZED
PARTNERSHIPS W/
MEDIA AGENCIES
10
290+
TV
CAMPAIGNS
ANALYZED
24
COUNTRIES
COVERED
1,2 BILLION
PROFILES ANALYZED
+500%
GROWTH IN
2015

THE ULTIMATE ADTECH FOR
FORWARD-THINKING OFFLINE ADVERTISERS
SUPPORTED BY

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