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In today's digital world, measuring and reporting on your social media analytics is more important than ever. This PowerPoint will help you understand how to find the right data, aggregate the metrics in a way that allows you to properly analyze the information, and present the resulting data sets in easy to understand graphs and charts.
Social Media Analytics - How to Use Data to Refocus Your Social Strategy
Social Media Analytics - How to Use Data to Refocus Your Social Strategy
Sean Swentek
Handful of slides that served to guide the roundtable discussion featuring rhinotale, Discover, Walgreens and Wirestone at WOMMA's signature WOMMU event in May 2013.
WOMMU Big Data Preso 05.22.13
WOMMU Big Data Preso 05.22.13
M Booth & DePaul University
December 2017 keynote at the Social Monitoring Forum in Munich. Nate Elliott, principal of Nineteen Insights, describes how we've been using social data wrong -- and the right way to get value from social insights.
The Social Data Disconnect - Social Monitoring Forum 2017
The Social Data Disconnect - Social Monitoring Forum 2017
Nate Elliott
2 key takeaways from the HBR article "Big Data Hype (and Reality)" by Gregory Piatetsky-Shapiro
Big data hype (and reality)
Big data hype (and reality)
Raminder Singh
While creating content and using social media seems to be fairly easy, understanding the correlation between your marketing-related actions and the results appears to remain a bit of a challenge. How do you know if your marketing campaigns are successful and produce the desired ROI? Joel Dixon and Kat Liendgens will discuss the characteristics of agile marketing including content strategy and web analytics
Agile Marketing with Cascade, Analytics & Spectate
Agile Marketing with Cascade, Analytics & Spectate
Joel Dixon
HubSpot Marketing director, EMEA, looks at how context helps in marketing.
Imuk13 The Absense of Context is bad for your health Kieran Flanagan
Imuk13 The Absense of Context is bad for your health Kieran Flanagan
Deeply Digital
Claritics Social Intelligence Suite provides organizations with real-time access to critical social behavioral data and user demographics in order to help optimize acquisition, engagement and monetization campaigns on Facebook and other social media platforms.
Introducing the Claritics Social Intelligence Suite
Introducing the Claritics Social Intelligence Suite
Joan D'Angelis
Agency CEO, Paul Stephen, delves into the world of AI and tech in travel when it comes to producing great customer experience at scale.
Creating Moments of Magic at Scale with AI
Creating Moments of Magic at Scale with AI
Sagittarius
Recommandé
In today's digital world, measuring and reporting on your social media analytics is more important than ever. This PowerPoint will help you understand how to find the right data, aggregate the metrics in a way that allows you to properly analyze the information, and present the resulting data sets in easy to understand graphs and charts.
Social Media Analytics - How to Use Data to Refocus Your Social Strategy
Social Media Analytics - How to Use Data to Refocus Your Social Strategy
Sean Swentek
Handful of slides that served to guide the roundtable discussion featuring rhinotale, Discover, Walgreens and Wirestone at WOMMA's signature WOMMU event in May 2013.
WOMMU Big Data Preso 05.22.13
WOMMU Big Data Preso 05.22.13
M Booth & DePaul University
December 2017 keynote at the Social Monitoring Forum in Munich. Nate Elliott, principal of Nineteen Insights, describes how we've been using social data wrong -- and the right way to get value from social insights.
The Social Data Disconnect - Social Monitoring Forum 2017
The Social Data Disconnect - Social Monitoring Forum 2017
Nate Elliott
2 key takeaways from the HBR article "Big Data Hype (and Reality)" by Gregory Piatetsky-Shapiro
Big data hype (and reality)
Big data hype (and reality)
Raminder Singh
While creating content and using social media seems to be fairly easy, understanding the correlation between your marketing-related actions and the results appears to remain a bit of a challenge. How do you know if your marketing campaigns are successful and produce the desired ROI? Joel Dixon and Kat Liendgens will discuss the characteristics of agile marketing including content strategy and web analytics
Agile Marketing with Cascade, Analytics & Spectate
Agile Marketing with Cascade, Analytics & Spectate
Joel Dixon
HubSpot Marketing director, EMEA, looks at how context helps in marketing.
Imuk13 The Absense of Context is bad for your health Kieran Flanagan
Imuk13 The Absense of Context is bad for your health Kieran Flanagan
Deeply Digital
Claritics Social Intelligence Suite provides organizations with real-time access to critical social behavioral data and user demographics in order to help optimize acquisition, engagement and monetization campaigns on Facebook and other social media platforms.
Introducing the Claritics Social Intelligence Suite
Introducing the Claritics Social Intelligence Suite
Joan D'Angelis
Agency CEO, Paul Stephen, delves into the world of AI and tech in travel when it comes to producing great customer experience at scale.
Creating Moments of Magic at Scale with AI
Creating Moments of Magic at Scale with AI
Sagittarius
Kristen McLean, Kelly Gallagher session #toccon
Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Pu...
Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Pu...
OReillyTOC
The Future of Workplace Insights With Augmented Reality (AR) and Big Data By Gary Nakanelua, Managing Director of Experimentation & Invention, Blueprint Technologies The world isn't flat so why are your dashboards? In this talk, we demonstrate how augmented reality (AR) can be leveraged with a large variety of data sources to give a deeper level of insight into daily workplace operations. Key takeaways include a demonstration of an AR view of employee productivity and enterprise operations using business system telemetry data and enterprise communication data. We will also give a practical look at organization modernization with AR and big data.
Data Con LA 2018 - The Future of Workplace Insights With Augmented Reality (A...
Data Con LA 2018 - The Future of Workplace Insights With Augmented Reality (A...
Data Con LA
A short collection of slides related to my 2016 SXSW submission
John Cain SXSW 2016 Sense and Respond
John Cain SXSW 2016 Sense and Respond
John Cain
A series of questions for agencies and brands entering social networks. More on this topic at: http://bit.ly/conv_marketing
Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers
Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers
The Socializers
As potent as direct access to social data can be, the power multiplies many times over when social data is combined with your business data. When these data sets come together, insights pop out like fireworks. And the relevance of the social noise to your business becomes clear as day.
Taming Social Data: How Social Data Framing liberates analysis and accelerate...
Taming Social Data: How Social Data Framing liberates analysis and accelerate...
DataSift
How to Leverage Big Data in the Mobile World
How to Leverage Big Data in the Mobile World
Vivastream
Short story of Data Visualization and Data Visualization Tools in Enterprise World.
Visualize your data
Visualize your data
Krzysztof Bury
Delivered at Cloud Foundry Summit in Silicon Valley on June 14, 2017. For retailers, a superior customer experience is a competitive advantage. See how Pivotal Cloud Foundry plus big data and machine learning services from Google Cloud Platform can help you analyze social media data to micro-target customers.
Boosting Customer Engagement
Boosting Customer Engagement
Scott Truitt
Susi2014
Susi2014
Ohio University
You're sharing data with your citizens—but is anyone really listening? And, do they truly understand what you're trying to communicate? During this free webinar, Nick and Kent shared the importance of clarity and storytelling in local government. Flip through these slides now to uncover how you can: - Tell compelling stories by connecting people with facts and feelings - Achieve clarity with 6 high-performance principles - Become a master storyteller with 3 quick tips - Celebrate your successes with the 1st Annual Clarity Awards Want to listen to the full webinar? Head here now: http://bit.ly/2H1Ljar
3 Tips to Master Storytelling in Local Gov
3 Tips to Master Storytelling in Local Gov
Cartegraph
The interconnection of devices within the ‘Internet of Things’ (IoT) enhances the empirical approach of Behavioural Science. It allows analysts to collect observational data and send personalised content to users. Also, practitioners can test more frequently which techniques are effective to alter behaviour. This talk presents three ways in which the ‘Internet of Things’ is being used to enhance the behavioural design. It shows how some practitioners, especially in financial services and marketing, are making use of the digital channels to optimise the activation and retention of users. In this sense, these channels not only help us to track our behaviour and personal goals but also provide a new framework that practitioners could follow when designing behavioural change interventions.
3 Ways the IoT enhances behavioural design
3 Ways the IoT enhances behavioural design
Bernardo F. Nunes
The Future is Social - Social Media Research in Action Gaelle Bertrand's presentation to the NewMR Embracing the Future Event November 2015
Embrace the future gaelle bertrand
Embrace the future gaelle bertrand
Ray Poynter
Presented at The Future of Social Media in Government, April 2016. To develop my view of the future, I looked at trends, research, data and innovative, successful government and Not For Profit social media campaigns globally. Through this research i found 3 consistent themes, which I believe are universally applicable. The future of Social Media has 3 foundations, it will be Real, Bold and Defined.
The Future of Social Media: Real, Bold & Defined
The Future of Social Media: Real, Bold & Defined
craig mack
Presentation given at the Event & Arena Marketing Conference in New Orleans on June 12. We discuss the power of EGOnomics, mobility, localization and brand personalization.
Six Trends Changing Consumer Behavior (UPDATED) New Orleans
Six Trends Changing Consumer Behavior (UPDATED) New Orleans
Kyle Lacy
We live in a world of big, unstructured data that’s come a long way. We’ve learned bigger doesn’t always mean better—or positive, negative or neutral, for that matter. We know now that the value of data is determined by the quality of analysis. But we can get distracted evaluating unnecessary data points. While simplifying the conclusion, a balance is required so as not to distort it. During this live, one-hour webinar we’ll discuss how to find the sweet spot in your data and leverage it. • Where to get started with sentiment analysis • Customizing your sentiment analysis model for your industry • Selecting the platforms, sources, and information of greatest relevance
2.24.15 webinar
2.24.15 webinar
Social Media Today
How a North Star Develops
Pooja Naidu, Head of FT Group Products, Financial Times
Pooja Naidu, Head of FT Group Products, Financial Times
Hilary Ip
Big Data - Pros and Cons. A discussion on impending New World Order
Big Data Analytics - The New Cold War
Big Data Analytics - The New Cold War
Kunal Dutta
Ai
Artificial data in big data analytics 33.pdf
Artificial data in big data analytics 33.pdf
Aditi943522
ai in big data analytics
Diksha in big data analytics fgfgydxyuuhf13.pdf
Diksha in big data analytics fgfgydxyuuhf13.pdf
Aditi943522
Only on rare occasions do we consider the amount of data that our every action produces. It’s pretty overwhelming just to think about every interaction on every app on every device in our bag or pocket, in every environment and every location. But then there’s more. We also use access cards, transportation passes and gym memberships. We have hobbies, we travel, buy groceries, books and maybe warm beverages on rainy days. We are part of multiple communities. Looking around billions of people are doing the same. Our every action produces data about us. This is big. We believe taking an interest in this wealth of data will be the key to success for next generation Event Companies. We are living in a fast changing world, where it’s ever more important to foresee trends and seize opportunities. A global perspective is not a strategic advantage anymore it is a necessity. Event companies are facilitators , they create common grounds for brands and audiences, by thoughtfully connecting goals and means. Having a deep understanding of customer behaviour, group psychology, digital habits, brand interaction, communication, and awareness through unlocking the power of big data will ensure next generation event companies thrive on strategy.
Big data for the next generation of event companies
Big data for the next generation of event companies
Raj Anand
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.
Marketers: the future is ready for you now
Marketers: the future is ready for you now
TNS
This presentation is based on an article "Big Data Hype (and Reality)" by Gregory Piatetsky-Shapiro
Big Data Hype (and Reality)
Big Data Hype (and Reality)
Astha Jagetiya
Contenu connexe
Tendances
Kristen McLean, Kelly Gallagher session #toccon
Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Pu...
Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Pu...
OReillyTOC
The Future of Workplace Insights With Augmented Reality (AR) and Big Data By Gary Nakanelua, Managing Director of Experimentation & Invention, Blueprint Technologies The world isn't flat so why are your dashboards? In this talk, we demonstrate how augmented reality (AR) can be leveraged with a large variety of data sources to give a deeper level of insight into daily workplace operations. Key takeaways include a demonstration of an AR view of employee productivity and enterprise operations using business system telemetry data and enterprise communication data. We will also give a practical look at organization modernization with AR and big data.
Data Con LA 2018 - The Future of Workplace Insights With Augmented Reality (A...
Data Con LA 2018 - The Future of Workplace Insights With Augmented Reality (A...
Data Con LA
A short collection of slides related to my 2016 SXSW submission
John Cain SXSW 2016 Sense and Respond
John Cain SXSW 2016 Sense and Respond
John Cain
A series of questions for agencies and brands entering social networks. More on this topic at: http://bit.ly/conv_marketing
Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers
Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers
The Socializers
As potent as direct access to social data can be, the power multiplies many times over when social data is combined with your business data. When these data sets come together, insights pop out like fireworks. And the relevance of the social noise to your business becomes clear as day.
Taming Social Data: How Social Data Framing liberates analysis and accelerate...
Taming Social Data: How Social Data Framing liberates analysis and accelerate...
DataSift
How to Leverage Big Data in the Mobile World
How to Leverage Big Data in the Mobile World
Vivastream
Short story of Data Visualization and Data Visualization Tools in Enterprise World.
Visualize your data
Visualize your data
Krzysztof Bury
Delivered at Cloud Foundry Summit in Silicon Valley on June 14, 2017. For retailers, a superior customer experience is a competitive advantage. See how Pivotal Cloud Foundry plus big data and machine learning services from Google Cloud Platform can help you analyze social media data to micro-target customers.
Boosting Customer Engagement
Boosting Customer Engagement
Scott Truitt
Susi2014
Susi2014
Ohio University
You're sharing data with your citizens—but is anyone really listening? And, do they truly understand what you're trying to communicate? During this free webinar, Nick and Kent shared the importance of clarity and storytelling in local government. Flip through these slides now to uncover how you can: - Tell compelling stories by connecting people with facts and feelings - Achieve clarity with 6 high-performance principles - Become a master storyteller with 3 quick tips - Celebrate your successes with the 1st Annual Clarity Awards Want to listen to the full webinar? Head here now: http://bit.ly/2H1Ljar
3 Tips to Master Storytelling in Local Gov
3 Tips to Master Storytelling in Local Gov
Cartegraph
The interconnection of devices within the ‘Internet of Things’ (IoT) enhances the empirical approach of Behavioural Science. It allows analysts to collect observational data and send personalised content to users. Also, practitioners can test more frequently which techniques are effective to alter behaviour. This talk presents three ways in which the ‘Internet of Things’ is being used to enhance the behavioural design. It shows how some practitioners, especially in financial services and marketing, are making use of the digital channels to optimise the activation and retention of users. In this sense, these channels not only help us to track our behaviour and personal goals but also provide a new framework that practitioners could follow when designing behavioural change interventions.
3 Ways the IoT enhances behavioural design
3 Ways the IoT enhances behavioural design
Bernardo F. Nunes
The Future is Social - Social Media Research in Action Gaelle Bertrand's presentation to the NewMR Embracing the Future Event November 2015
Embrace the future gaelle bertrand
Embrace the future gaelle bertrand
Ray Poynter
Presented at The Future of Social Media in Government, April 2016. To develop my view of the future, I looked at trends, research, data and innovative, successful government and Not For Profit social media campaigns globally. Through this research i found 3 consistent themes, which I believe are universally applicable. The future of Social Media has 3 foundations, it will be Real, Bold and Defined.
The Future of Social Media: Real, Bold & Defined
The Future of Social Media: Real, Bold & Defined
craig mack
Presentation given at the Event & Arena Marketing Conference in New Orleans on June 12. We discuss the power of EGOnomics, mobility, localization and brand personalization.
Six Trends Changing Consumer Behavior (UPDATED) New Orleans
Six Trends Changing Consumer Behavior (UPDATED) New Orleans
Kyle Lacy
We live in a world of big, unstructured data that’s come a long way. We’ve learned bigger doesn’t always mean better—or positive, negative or neutral, for that matter. We know now that the value of data is determined by the quality of analysis. But we can get distracted evaluating unnecessary data points. While simplifying the conclusion, a balance is required so as not to distort it. During this live, one-hour webinar we’ll discuss how to find the sweet spot in your data and leverage it. • Where to get started with sentiment analysis • Customizing your sentiment analysis model for your industry • Selecting the platforms, sources, and information of greatest relevance
2.24.15 webinar
2.24.15 webinar
Social Media Today
How a North Star Develops
Pooja Naidu, Head of FT Group Products, Financial Times
Pooja Naidu, Head of FT Group Products, Financial Times
Hilary Ip
Tendances
(16)
Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Pu...
Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Pu...
Data Con LA 2018 - The Future of Workplace Insights With Augmented Reality (A...
Data Con LA 2018 - The Future of Workplace Insights With Augmented Reality (A...
John Cain SXSW 2016 Sense and Respond
John Cain SXSW 2016 Sense and Respond
Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers
Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers
Taming Social Data: How Social Data Framing liberates analysis and accelerate...
Taming Social Data: How Social Data Framing liberates analysis and accelerate...
How to Leverage Big Data in the Mobile World
How to Leverage Big Data in the Mobile World
Visualize your data
Visualize your data
Boosting Customer Engagement
Boosting Customer Engagement
Susi2014
Susi2014
3 Tips to Master Storytelling in Local Gov
3 Tips to Master Storytelling in Local Gov
3 Ways the IoT enhances behavioural design
3 Ways the IoT enhances behavioural design
Embrace the future gaelle bertrand
Embrace the future gaelle bertrand
The Future of Social Media: Real, Bold & Defined
The Future of Social Media: Real, Bold & Defined
Six Trends Changing Consumer Behavior (UPDATED) New Orleans
Six Trends Changing Consumer Behavior (UPDATED) New Orleans
2.24.15 webinar
2.24.15 webinar
Pooja Naidu, Head of FT Group Products, Financial Times
Pooja Naidu, Head of FT Group Products, Financial Times
Similaire à UM MENA
Big Data - Pros and Cons. A discussion on impending New World Order
Big Data Analytics - The New Cold War
Big Data Analytics - The New Cold War
Kunal Dutta
Ai
Artificial data in big data analytics 33.pdf
Artificial data in big data analytics 33.pdf
Aditi943522
ai in big data analytics
Diksha in big data analytics fgfgydxyuuhf13.pdf
Diksha in big data analytics fgfgydxyuuhf13.pdf
Aditi943522
Only on rare occasions do we consider the amount of data that our every action produces. It’s pretty overwhelming just to think about every interaction on every app on every device in our bag or pocket, in every environment and every location. But then there’s more. We also use access cards, transportation passes and gym memberships. We have hobbies, we travel, buy groceries, books and maybe warm beverages on rainy days. We are part of multiple communities. Looking around billions of people are doing the same. Our every action produces data about us. This is big. We believe taking an interest in this wealth of data will be the key to success for next generation Event Companies. We are living in a fast changing world, where it’s ever more important to foresee trends and seize opportunities. A global perspective is not a strategic advantage anymore it is a necessity. Event companies are facilitators , they create common grounds for brands and audiences, by thoughtfully connecting goals and means. Having a deep understanding of customer behaviour, group psychology, digital habits, brand interaction, communication, and awareness through unlocking the power of big data will ensure next generation event companies thrive on strategy.
Big data for the next generation of event companies
Big data for the next generation of event companies
Raj Anand
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.
Marketers: the future is ready for you now
Marketers: the future is ready for you now
TNS
This presentation is based on an article "Big Data Hype (and Reality)" by Gregory Piatetsky-Shapiro
Big Data Hype (and Reality)
Big Data Hype (and Reality)
Astha Jagetiya
Big data hype (and reality) by gregory piatetsky shapiro
Big data hype (and reality) by gregory piatetsky shapiro
Big data hype (and reality) by gregory piatetsky shapiro
Darpan Deoghare
Although analyzing “big data” has the power to transform your business, the ease of doing so has been over-stated. In reality, harnessing big data is still a messy and labor-intensive business. We are incredibly excited by what we can do with data but also think some of the hype is doing brands a disservice, because it creates a false expectation of how easy this work is going to be. Most things in life that are important and worthwhile are difficult, and the analysis of Big Data is no different. Don’t believe these commonly heard myths…
The Myths of Big Data
The Myths of Big Data
Prophet
Today's companies are dealing with an avalanche of data from social media, search, and sensors as well as from traditional sources. According to one estimate, 2.5 quintillion bytes of data per day are generated around the world. Making sense of big data to improve decision making and business performance has become one of the primary opportunities for organizations of all shapes and sizes, but it also represents big challenges. Green Mountain Coffee in Waterbury, Vermont, is analyzing both structured and unstructured audio and text data to learn more about customer behavior and buying patterns. The firm has 20 brands and more than 200 beverages and uses Calabrio Speech Analytics to glean insights from multiple interaction channels and data streams. In the past, Green Mountain was unable to use all the data it gathered when customers called its contact center. The company wanted to know more about how many people were asking for a specific product, which products generated the most questions, and which products and categories created the most confusion. By analyzing its big data, Green Mountain was able to gather information that was much more precise and use it to produce materials, web pages, and database entries to help representatives do their jobs more effectively. Management can now identify issues more rapidly before they create problems for customers. A number of services have emerged to analyze big data to help consumers. There are now online services that enable consumers to check thousands of flight and hotel options and book their own reservations, tasks that travel agents previously handled. New mobile-based services make it even easier to compare prices and pick the best travel options. For instance, a mobile app from Sky scanner Ltd. shows deals from all over the web in one list sorted by price, duration, or airline so travelers don't have to scour multiple sites to book within their budget. Sky scanner uses information from more than 300 airlines, travel agents, and timetables and shapes the data into at-a-glance formats, with algorithms to keep pricing current and make predictions about who will have the best deal for a given market. Big data is also providing benefits in law enforcement (see this chapter's Interactive Session on People), sports, education, science, and health care. A recent McKinsey Global Institute report estimated that the U.S. health care system could save $300 billion each year $1,000 per American through better integration and analysis of the data produced by everything from clinical trials to health insurance transactions to smart running shoes. Health care companies are currently analyzing big data to determine the most effective and economical treatments for chronic illnesses and common diseases and provide personalized care recommendations to patients. There are limits to using big data. A number of companies have rushed to start big data projects without first establishing a business goal for th ...
Todays companies are dealing with an avalanche of data from socia.docx
Todays companies are dealing with an avalanche of data from socia.docx
amit657720
Published on Admap as Big Data is a canvas for creativity by Yeong Yee, BBDO Singapore Commended in the Admap Prize 2015
When you think Big Data, Think Bigger Creatively
When you think Big Data, Think Bigger Creatively
Yee Yeong
Big data 1 4 vint-sogeti-on-big-data-1-of-4-creating clarity with big data
Big data 1 4 vint-sogeti-on-big-data-1-of-4-creating clarity with big data
Big data 1 4 vint-sogeti-on-big-data-1-of-4-creating clarity with big data
Rick Bouter
Since 2005, when the term “Big Data” was launched, Big Data has become an increasingly topical theme. In terms of technological development and business adoption, the domain of Big Data has made powerful advances; and that is putting it mildly. In this initial report on Big Data, the first of four, we give answers to questions concerning what exactly Big Data is, where it differs from existing data classification, how the transformative potential of Big Data can be estimated, and what the current situation (2012) is with regard to adoption and planning. VINT attempts to create clarity in these developments by presenting experiences and visions in perspective: objectively and laced with examples. But not all answers, not by a long way, are readily available. Indeed, more questions will arise – about the roadmap, for example, that you wish to use for Big Data. Or about governance. Or about the way you may have to revamp your organization. About the privacy issues that Big Data raises, such as those involving social analytics. And about the structures that new algorithms and systems will probably bring us. http://www.ict-books.com/books/inspiration-trends
Sogeti on big data creating clarity
Sogeti on big data creating clarity
Yann SESE
See big data is a hype or a reality. With so much of information available, is your company care about using data analytics or doesn't bother to even think about it.
Big data hype (and reality)
Big data hype (and reality)
Abhi Rana
Big Data & Analytics Trends 2016 Vin Malhotra
Big Data & Analytics Trends 2016 Vin Malhotra
Vin Malhotra
Facts and Fiction about Big Data
Big Data - Fact or Fiction ?
Big Data - Fact or Fiction ?
Tyrone Systems
When we start to look at the promises of Big Data and the rapid evolution of tools and practices that yield amazing actionable insight, we must first look at why we’re doing it. How will this initiative support our strategy? What areas of improvement are we targeting? While there is an argument for the “happy accident” — data analysis that points us in new directions and opportunities — every tool and process should clearly align with our strategies and missions.
Does big data really mean better decisions?
Does big data really mean better decisions?
Intelligent Software Solutions
Since 2005, when the term “Big Data” was launched, Big Data has become an increasingly topical theme. In terms of technological development and business adoption, the domain of Big Data has made powerful advances; and that is putting it mildly. In this initial report on Big Data, the first of four, we give answers to questions concerning what exactly Big Data is, where it differs from existing data classification, how the transformative potential of Big Data can be estimated, and what the current situation (2012) is with regard to adoption and planning. VINT attempts to create clarity in these developments by presenting experiences and visions in perspective: objectively and laced with examples. But not all answers, not by a long way, are readily available. Indeed, more questions will arise – about the roadmap, for example, that you wish to use for Big Data. Or about governance. Or about the way you may have to revamp your organization. About the privacy issues that Big Data raises, such as those involving social analytics. And about the structures that new algorithms and systems will probably bring us. http://www.ict-books.com/books/inspiration-trends
Sogeti on big data creating clarity - Report 1-4 on Big Data - Sogeti ViNT
Sogeti on big data creating clarity - Report 1-4 on Big Data - Sogeti ViNT
Rick Bouter
Big Data-Job 2
Big Data-Job 2
Roshan Barua
Find out how small businesses can take advantage of big data. Presented by Tabor Consulting.
Big data for small businesses
Big data for small businesses
Tabor Consulting
Carousel30's white paper that explains the most relevant aspects of big data for digital marketers. It’s hard to read a blog, pick up a magazine, or have a conversation about business these days without the term “Big Data” coming up in some form or another. What it is exactly and how it relates to you as a digital marketer can be harder to determine. The purpose of this white paper is to talk about Big Data in terms that relate to marketing and advertising, and more specifically that relate to the digital marketer. There is much more information (or data, if you will) on this subject than this white paper allows, but the objective is to encourage further research and discovery on the areas of the subject that are most relevant to you and your current challenges within your organization or company. Many of the references cited within this white paper provide deeper insights into specific aspects and we recommend reading them in their entirety, especially when they refer to areas of interest to you. We hope that this provides a good introduction to Big Data and is the beginning of a new step in the sophistication of your digital marketing and advertising efforts.
Carousel30: Big data for digital marketers
Carousel30: Big data for digital marketers
Carousel30
Similaire à UM MENA
(20)
Big Data Analytics - The New Cold War
Big Data Analytics - The New Cold War
Artificial data in big data analytics 33.pdf
Artificial data in big data analytics 33.pdf
Diksha in big data analytics fgfgydxyuuhf13.pdf
Diksha in big data analytics fgfgydxyuuhf13.pdf
Big data for the next generation of event companies
Big data for the next generation of event companies
Marketers: the future is ready for you now
Marketers: the future is ready for you now
Big Data Hype (and Reality)
Big Data Hype (and Reality)
Big data hype (and reality) by gregory piatetsky shapiro
Big data hype (and reality) by gregory piatetsky shapiro
The Myths of Big Data
The Myths of Big Data
Todays companies are dealing with an avalanche of data from socia.docx
Todays companies are dealing with an avalanche of data from socia.docx
When you think Big Data, Think Bigger Creatively
When you think Big Data, Think Bigger Creatively
Big data 1 4 vint-sogeti-on-big-data-1-of-4-creating clarity with big data
Big data 1 4 vint-sogeti-on-big-data-1-of-4-creating clarity with big data
Sogeti on big data creating clarity
Sogeti on big data creating clarity
Big data hype (and reality)
Big data hype (and reality)
Big Data & Analytics Trends 2016 Vin Malhotra
Big Data & Analytics Trends 2016 Vin Malhotra
Big Data - Fact or Fiction ?
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UM MENA
1.
BIG DATA DOES SIZE
MATTER?
2.
The proliferation &
scale of data gives us the opportunity to mine more data in real time
3.
1ST PARTY What you
know about your customers
4.
3RD PARTY What other
people know about your potential customers
5.
SOCIAL How they connect with
each other
6.
COMBINATION IS THE
KEY TO SUCCESS 1st party 3rd party Social + +
7.
DATA APPLICATIONS SOURCE: GARTNER DESCRIPTIVE
DIAGNOSTIC PREDICTIVE PRESCRIPTIVE Hindsight Foresight
8.
PREDICTIVE ANALYTICS We use
big data to predict consumer behaviours in moments that matter
9.
How do we
add value during the game
10.
How do we
add value… during the game Google predict flu outbreaks
11.
IT’S NOT ALL
ABOUT DATA You still have to act on those insights creatively
12.
THE FUTURE... (NOW)? Prescriptive
analytics
13.
Pre-empting a creative response
to a brief
14.
SO, BIG DATA
DOES SIZE MATTER?
15.
NO, BUT WHAT
YOU DO WITH IT DOES!
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