Mass media refers to communication mediums that transmit messages to a large audience, including print, broadcast, and digital media. Print media includes books, newspapers and magazines, which have existed for thousands of years but became more widespread and accessible due to inventions like paper mills, the printing press, and movable type. Broadcast media transmits audio and video messages through radio waves and includes television and radio. Both print and broadcast media serve important functions like informing the public and providing entertainment, though commercialization and advertising are also major aspects, especially for television and radio. Key inventors who helped advance these media include Johannes Gutenberg, who invented the printing press, and Thomas Edison, who developed early technologies for recorded sound and film.
3. MASS MEDIA
“It is a message created by a
person or a group of people sent
through a transmitting device (a
medium) to a large audience or
market”
4. Mass-media controls our lives more
then ever before
“Media is the means of catharsis and
is must for normal living”.
-ARISTOTLE
5. To inform:
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•Information is most important function the power
of mass media to inform is almost credible.
•People read newspaper to know about what,
when, where, who, why & How the things are
happening pertaining to personalities or
institutions.
•It brings about greater awareness among the
masses about men and materials.
6. To entertain:
• Mass media also entertains people.
• Film, television, radio are increasingly
subjected to commercialization via
entertainment.
• Television is nation’s number one
entertainment medium. But film & radio are
not far behind.
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7. These people work to make you aware of
what is happening around the world
9. HISTORY
• Printing then began in China around 700-100 BCE, with the
block printing press. These inventions, including the paper
mill, set the stage for the future technological
developments that would shape the print media
industry. (Jingpao / Ti-pao)
• “Printing also facilitated the dissemination and
preservation of knowledge in standardized form --- this was
most important in the advance of science, technology, and
scholarship”
10. Johannes Gutenberg
• He invented the movable type printing press, books
were painstakingly handwritten, and no two copies
were exactly the same.
• The printing press made the mass production of print
media possible.
• Not only was it much cheaper to produce written
material, but new transportation technologies also
made it easier for texts to reach a wide audience.
11. WHAT IS PRINT MEDIA?
• Print media are lightweight, portable, disposable
publications printed on paper and circulated ah physical
copies in forms we call books, newspaper, magazines
and newsletters.
• BOOKS are considered to be the oldest (3500 BCE) with
the invention of the Sumerian ancient style writing, the
cueniform
12. Print Media
• NEWSPAPER , it hold informative and entertaining content
that are of general or special interest. They are published
either once daily, weekly, biweekly,
• MAGAZINE targets variety of audiences by offering a
smorgashbord of articles that aim to Entertain, inform and
Advertise.
• JOURNAL periodic publication focusing in the specific field
of study
15. Broadcast Media
Broadcasting is a form of mass
communication that utilizes radio and television
to transmit message and programs via airspace
Airspace=Frequency bands available to
transmit message to and form broadcast device
16. Television Advertising
• The ultimate advertising medium for many
businesses
• Combines sight, sound, action and color
• Very effective in demonstrating a product’s features
and benefits
• Disadvantage?
no attraction between literary works and
materials like books, newspaper and magazine
17. Thomas Edison
• Introduce cylinders for his phonograph
• Together with Auguste and Louis Lumiere they
created a cinematograph
18. Radio Advertising
• Extremely efficient and cost effective
• Mobile medium allows ads to be heard from
almost anywhere
• Ease of targeting specific markets
– More than 10,000 AM/FM stations reach 96% of all
people ages 12 and up over a given week
• Advertisements shared by favorite radio
celebrities/stars (added endorsement)
• Disadvantage?
– Products can only be described, not seen
