This group mentorship session is tailored to your needs, so make sure you bring your questions and needs into the conversation with the mentor. This approach ensures that this session is relevant and valuable to you, providing you with the opportunity to get the specific guidance that you need, to help you grow and develop your skills. The mentoring is structured in sessions of 1 hour. The mentor for this session is: 👩‍💻 Magda Neagu, Senior Product Marketing Manager at UiPath 📕 The recommended topics for this specific mentor: Overview of customer necessity in the development Customer voice in product operation Tools and resources

1. Advocating for the customer
Bringing soft skills into
software development

2. About me
• Senior Product Marketing
Manager
• intersection of Product, Sales,
and Marketing
• 20 years in IT
• taking unique technical
differentiators and "translating"
them into sales and marketing
materials that resonate with the
customers.

3. About you
• Where are you joining us from
• Your current role/ Your ideal role
• Your current project / Your ideal project

4. Why a need
for customer
voice in the
product

5. Who can advocate for the
customer?

6. Foster
conversations
• Go online
• Build/share your knowledge
• Pro-actively step in
• Official advocacy program

7. Personalize
your
message
• Customers aren’t account numbers or
segments of an email list
• Hear them out
• Internalize their message
• Translate their message into actionable
items for your team/company

8. Give them something
to believe in
• Don’t just tell customers what a
product can do
• Show them the full effects of how
they can benefit from what you
offer
• Sell a desirable vision of
possibilities
• Bring their input into the product

9. The how
• Quantity/Quality
• CSAT/NPS survey
• Forums
• Comments
• Usability tests
• CAB/PAC
• Exploratory customer interviews
• On site activity / Analytics

10. Discussion