★Cristobal Sanchez Peña

Madrid Area, Spain Spain

GTM Manager

Advertising / Marketing / PR

Dynamic Marketing professional with solid experience based on FMCG (Kraft Foods, Altadis, Schweppes) and New Technologies (Yell Group, Telefónica B2B, Terra Networks) completed with selling point knowledge (IKEA). B2C & B2B deep knowledge. Flexible, positive and responsive to change with a solid leadership, strategic vision and organizational skills. Yell Publicidad: o Commercial argumentation revolution: Virtual showroom, commercial message normalization, key clients information and geo-localization tool, attitudinal segmentation, etc. IKEA o Loyalty program: 100.000 members in 6 months. Altadis o Development and launch of Fortuna Origins and "Roll your own" line extensions. Kraft...