1.
Language of
Research, Campaigns,
Advocacies

2.
Research
is a systematic investigation and study of
materials and sources in order to establish
facts and reach new conclusions.
(Oxford Dictionary)

3.
Through research, you can investigate
an issue then discuss findings and
propose solutions or options to address
the issue. You can extend your efforts
through campaigns and advocacies.

4.
Hundreds of reports on animal cruelty,
irresponsible pet ownership, hit and run cases,
abandonment and many more on a daily basis.
Having to realize though that we actually have the
power to change and transform lives, both of
humans and animals is what makes this advocacy
very important to me.
-Pawssion Project

5.
Not all would know this but the Philippines is unique by
being the center of marine biodiversity in the world – we
have the greatest number of marine critters anywhere
on this planet. This biodiversity translates into tangible
and intangible things we need to survive, like seafood,
coastal protection, white sand beaches (!), waves to surf
on, and the air that we breathe (more than 50% of the
oxygen on the planet is produced by plankton). Our life
depends on the sea. It is not only important to me, but to
you and everyone else as well.
-Marine Wildlife Watch of the
Philippines

6.
Campaign
is any series of actions or events that are
meant to achieve a particular result.

7.
Types of
campaign:
• Civil society campaign
• Political campaign
• Advertising campaign

8.
Civil society
campaign
a project intended to
mobilize public support
in order to instigate
social change

9.
Political
campaign

10.
Advertising
campaign
a series of
advertisement
messages that
share a single
idea and theme

11.
Advocacy
comes from the Latin ‘advocare’ and literally
means ‘to call out for support’.

12.
Advocacy involves promoting the interests or
cause of someone or a group of people. It
generally involves speaking or acting with the
intention of affecting or changing specific
policies, systems, or ideas.

13.
This change can occur in an array of
settings: governmental, health, social,
economic and legal, among others.
•Advocacy is also about helping people
find their voice.

14.
Types of advocacy:
MASS ADVOCACY • MEDIA
ADVOCACY
• HEALTH
ADVOCACY
• SELF-ADVOCACY

15.
Mass Advocacy
Organized and orchestrated
through large groups (i.e. polls,
protests)

16.
Media Advocacy
Using media as the primary means
to promote a specific cause.

17.
Health Advocacy
Supporting the rights of patients
and improving the community of
people who care about patients.

18.
Self-Advocacy
Motions taken by individuals to
support their own rights in the
workplace, schools, etc

19.
Advocacies can be delivered through
campaigns in Social Media, TV
Commercials, YouTube and other internet
platforms.
Just like the Project Smile’s Advocacy
campaign activities were conducted
through Facebook and Instagram
accounts.