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Yili Daguoli Fruity Chunk Yogurt Share the joy!
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Insight & Strategy
[object Object],[object Object],Creative Strategy 计划的创意性
[object Object],[object Object],Creative Strategy 计划的执行性
[object Object],Creative Strategy- 计划的执行性 Starring cartoon character “Fruity Doll,” Stories were posted on huge chinese BBS Mop.com giving background, personality, and ambitions of “Fruity Doll.” Renren also circulated this viral video, which attracted millions of views.
[object Object],Creative Strategy - On April Fool’s day, the prank fight officially began and “Fruity Doll” was the center of the action, surprising Renren users.
[object Object],Creative Strategy- 计划的执行性 1. Users could join the party as a variety of cartoon characters. They could take pictures with friends, exchange coupon codes for gifts… Throughout the entire party, users could share this experience in the news feed and directly invite friends to participate, resulting in the continuous promotion of the Yili brand.
Creative Strategy- 计划的执行性 2. We opened a new stage at one of the Renren Online games, “Renren Party”, and played the brand music “iFlavor iLove” as background music. In addition, we opened new missions to increase user interaction, attract user participation, and encourage users to share this information on their news feeds.
Creative Strategy- 计划的执行性 3. We made the song, “iFlavor iLove”, a hit on Renren Music, and brought the fruit characters right into the music player, making them more likable.
[object Object],Creative Strategy- 计划的执行性
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Result-

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YiLi

  • 1. Yili Daguoli Fruity Chunk Yogurt Share the joy!
  • 2.
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  • 10. Creative Strategy- 计划的执行性 2. We opened a new stage at one of the Renren Online games, “Renren Party”, and played the brand music “iFlavor iLove” as background music. In addition, we opened new missions to increase user interaction, attract user participation, and encourage users to share this information on their news feeds.
  • 11. Creative Strategy- 计划的执行性 3. We made the song, “iFlavor iLove”, a hit on Renren Music, and brought the fruit characters right into the music player, making them more likable.
  • 12.
  • 13.

Notes de l'éditeur

  1. Consumer attribute refers to the relationship between brand and the targeted consumers, indicating brand’s value or profit for the consumers.
  2. Creativity refers to the description of the creative points base on the communications strategy.