Presentation by Carol Anne Meyer of CrossRef on the use of a sponsorship model at CrossRef to increase member satisfaction, reduce costs and support increasing number of small members at the 2013 New England Society of Association Executives meeting on January 17 2014 at the Burlington Marriott, Massachusetts.
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Serving Small Members at CrossRef: Expanding the Sponsorship Model
1. Serving Small
Members at
CrossRef
Expanding the Sponsorship Model
Carol Anne Meyer
Business Development & Marketing
CrossRef
@meyercarol
ORCID: 0000-0003-2443-2804
17 January 2014
New England Society of Association Executives (NE/SAE)
15. Our challenge
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1600 members pay annual dues of $250
It costs us more than that to serve them
Small members have less technical sophistication
They come from all over the world with different
Languages
Time zones
Cultures
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16. Our solution
Sponsoring Publishers or Vendors represent small
publishers
Solve language, time zone issues
Undertake technical obligations
Pay members’ fees
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17. Our solution
Members
Better service
No annual Fee
Sponsors
Add CrossRef services
Annual fee discount
CrossRef
Fewer resources
Expands network
Uniformity and compliance
Increase diversity
Increase transactional revenue
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Book cover from Five Little Peppers and How they Grew
First just a few words about CrossRef for anyone who isn’t a member or might not be familiar with us as an organization. CrossRef is a not-for-profit membership organization of international scholarly publishers. We have 4000 member publishers, representing all disciplines - not just STM, and comprising commercial publishers, academic societies, open access publishers, university presses. We also have 83 affiliate members and 2000 library affiliates - these libraries and other organisations make use of the CrossRef database to look up DOIs and metadata. We are the largest DOI registration agency and have assigned nearly 62 million DOIs to date, including journal articles, books and book chapters, conference proceedings, theses, and data sets.
Why is membership growing steadily? Because publishers think that having DOIs will increase their visibility in the scholarly community.
We have 1900 voting members, representing 4600 publishers.
One of our members is NEJM/Mass Medical Society. They joined at the very beginning, in October 2001
In other words, traffic generated to publishers by DOIs. This is why we have organizations at the gate wanting to join.
Departments
Technical
Finance & Operations
Marketing & Business Development
Strategic Initiatives
Product Management
The distribution is so skewed the scale is logarithmic
Diversity includes by subject area (i.e. the humanities), geographical, and content type (i.e. books)
There is a higher level of trust needed for a sponsor than a member. We need to make sure they understand.
We haven’t done much marketing of this, but we could do. It’s complicated to explain and we don’t want just anyone.
What we should do is market to new members that they can work with a Sponsor.
This means that instead of dealing with 1357+ people in organizations, we deal with 25 of them. It also makes implementation and compliance better