Senior Business Development and Strategy Manager at OUP, Andrew Sandland, speaks at the SSP UK regional event 'Building your career in Scholarly Communication: tips, tricks and everything you ever wanted to know!' The event took place on the 30th April 2019 at OUP offices, Oxford, UK.
About: Andy has worked across several different journals and books functions within the Academic Division at OUP, mainly specialising in medical publishing, but in his current role he has moved departments to take a broader-scope position developing the sales and licensing strategy, ensuring that the various third-party relationships that OUP uses to get its content to the market are co-ordinated and optimised.
2. SSP CAREER DEVELOPMENT: ANDREW SANDLAND @andysandland
VERTICAL CAREER ASPIRATIONS
MAY BE COUNTERPRODUCTIVE
▸We work in a flat industry
▸We work for a long time
▸Industry roles are
increasingly integrated and
dependent
▸You cannot know what you
want to do when you are 21,
why limit yourself to what
you chose?
3. BREADTH BRINGS VALUE
▸Break corporate silos
▸Understand more
▸Seek breadth in your current role
SSP CAREER DEVELOPMENT: ANDREW SANDLAND @andysandland
5. OPPORTUNITY ISN’T (ALWAYS)
PRETTY
▸You probably don’t know
what the next opportunity
looks like
▸Change is your friend
▸It may not tick all of your
boxes
▸It may surprise you
▸It won’t be forever
SSP CAREER DEVELOPMENT: ANDREW SANDLAND @andysandland
6. FIVE(ISH) THINGS
▸Focusing on solely vertical aspirations may be
counterproductive
▸Breadth brings value to you and your organisation
▸Embrace core business skills and be interested in what
makes your business tick
▸Be luckier (opportunity isn’t always pretty)
▸Change is your friend
▸Relationships are hugely important
SSP CAREER DEVELOPMENT: ANDREW SANDLAND @andysandland
Notes de l'éditeur
Thanks
Interesting/Daunting
No answers, but illustrations
May change how you view CD, or how you max access to opp
General message is to advocate for breadth
13 years / 7 jobs
First job, ‘what next’ moment
Common problem Effort to get into publishing, realise flat
Emotive / survey
Promotion / Development No! Traverses
look sideways is a watershed moment
Books to journals made me rare, changing function made me a curiosity
David Clarke
Why
Leverage
Knowledge
Product
Market
Institutional Understanding
Needs/strength/weaknesses/priorities
Relationships (keep coming back to this) (important, foster)
BD role application
Product advocate
Surprised / achieving new things
Much better at it and more valuable to the business
Breaking Silos created structural and career dvp silos
How can you begin to build it? Internal/external exposure
Internal networking
Specifically P&L of department, business
Not doing it, not speaking the same language
You can be most useful when looking at same metrics
All work for businesses, even at mission based
Still subject to language of business, financial language
Operating contribution, what it is, what contributes to that, how you can improve it, you’re not speaking the same language
You will be more useful
Helps to understand, helps to ask questions, pertinent, impertinent - impression
You probably don’t know what the next thing looks like
Every new job role has been catalysed by change, personal, business
Develop a healthy attitude, Doesn’t always feel good, but these are the niches where opportunity exists
Change = security, constant, it’s going to be going on for a long time
Range of opportunity is the richest
Take the ugly opportunities
A chance to develop breadth, next bus, platform
People and business relationships moved me around, not naked ambition, not job applications. It’s a very effective way of developing your career.