Presentation to Journals Committee of American Association of Publishers/Professional and Scholarly Publishing Division (AAP/PSP)

2. The Future of CrossRef:
What’s in it for
Publishers?
Carol Anne Meyer
Marketing and Business Development
CrossRef
American Association of Publishers
Professional and Scholarly Publishing Division
Journals Committee
October 20 2009

3. Have your cheesecake
and eat it too.
© Copyright Rick Audet (Richard Audet).

7. Photo: `R4cH3L on Flickr

8. Strategic .org
• CrossRef: membership
association of publishers
• Founded for strategic reasons:
services best achieved
collaboratively
• 16 member board of directors
from membership
• Broad church: Commercial,
societies, non-profits, university
presses, OA publishers –
66% non-profit
• A powerful NETWORK
• All subjects: STM, humanities,
social science, professional

9. CrossRef’s Mission
To enable easy identification
and use of trustworthy
electronic content by
promoting the cooperative
development and application of
a sustainable infrastructure

10. CrossRef’s Mission
To enable easy identification
and use of trustworthy
electronic content by
promoting the cooperative
development and application of
a sustainable infrastructure

11. CrossRef’s Mission
To enable easy identification
and use of trustworthy
electronic content by
promoting the cooperative
development and application of
a sustainable infrastructure

12. How we fulfill our mission:
!

13. How we fulfill our mission:
! • Reference Linking

14. How we fulfill our mission:
! • Reference Linking
• CitedBy Linking

15. How we fulfill our mission:
! • Reference Linking
• CitedBy Linking
• CrossRef Metadata Services

16. How we fulfill our mission:
! • Reference Linking
• CitedBy Linking
• CrossRef Metadata Services
• CrossCheck Plagiarism
Detection

17. How we fulfill our mission:
! • Reference Linking
• CitedBy Linking
• CrossRef Metadata Services
• CrossCheck Plagiarism
Detection
• New initiatives like CrossMark
and Contributor ID

18. Technical
Infrastructure
• Unique identi cation
• Persistent citation and
linking
• Managed system – no
broken links
• Content discoverable

19. What’s in a name?

20. What’s in a name?
doi:10.1038/nphoton.2008.100

21. What’s in a name?

22. What’s in a name?
doi:10.1038/nphoton.2008.100

23. What’s in a name?

24. What’s in a name?
doi:10.1038/nphoton.2008.100

25. What’s in a name?

26. What’s in a name?
http://dx.doi.org/10.1038/nphoton.2008.100

27. What’s in a name?

28. What’s in a name?
http://dx.doi.org/10.1038/nphoton.2008.100

29. What’s in a name?
http://dx.doi.org/10.1038/nphoton.2008.100
http://www.nature.com/nphoton/journal/v2/n7/abs/nphoton.2008.100.html

30. User clicks on
CrossRef DOI
reference link in
Journal A
Tani, N., N. Tomaru, M. Araki, AND K. Ohba. 1996. Genetic diversity
and differentiation in populations of Japanese stone pine (Pinus pumila) in
Japan. Canadian Journal of Forest Research 26: 1454–1462.[CrossRef]

31. User clicks on
CrossRef DOI
reference link in
Journal A
Tani, N., N. Tomaru, M. Araki, AND K. Ohba. 1996. Genetic diversity
and differentiation in populations of Japanese stone pine (Pinus pumila) in
Japan. Canadian Journal of Forest Research 26: 1454–1462.[CrossRef]
DOI
directory
returns URL

32. User clicks on User accesses
CrossRef DOI cited article in
reference link in Journal B
Journal A
Tani, N., N. Tomaru, M. Araki, AND K. Ohba. 1996. Genetic diversity
and differentiation in populations of Japanese stone pine (Pinus pumila) in
Japan. Canadian Journal of Forest Research 26: 1454–1462.[CrossRef]
DOI
directory
returns URL

33. Business
Infrastructure
• One agreement with
CrossRef is a linking
agreement with all
CrossRef participants
• Business Model Neutral
• Powerful Network Effects
– value of network is
proportional to the
square of the number of
users of the system

34. Business
Infrastructure
• One agreement with
CrossRef is a linking
agreement with all
CrossRef participants
• Business Model Neutral
• Powerful Network Effects
– value of network is
proportional to the
square of the number of
users of the system

35. Business
Infrastructure
• One agreement with
CrossRef is a linking
agreement with all
CrossRef participants
• Business Model Neutral
• Powerful Network Effects
– value of network is
proportional to the
square of the number of
users of the system

36. Business
Infrastructure
• One agreement with
CrossRef is a linking
agreement with all
CrossRef participants
• Business Model Neutral
• Powerful Network Effects
– value of network is
proportional to the
square of the number of
users of the system

43. 2,883 publishers and societies
38,388,258 content items with DOIs
20,779 journals
87,971 books
16,433 conference proceedings

44. So far this year
• 1,774,480 current content CrossRef DOIs
• 1,663,433 back le content CrossRef DOIs
• 4,416,861 updates
• DOIs returned - 56% match

45. CrossRef Journal Deposits
• 2,883 publishers 34,017,847 articles
Photo :Ina Centaur

46. Journals
• 30% of CrossRef’s failed queries are due to
missing backfiles

47. CrossRef Book Deposits
• 87,971 titles
• 1,824,218 chapters/entries
Photo by digicla

48. 30,000,000

51. Citing Alternative Sources?
When citing Magic 8-Balls:
1. List the question asked the
Magic 8-Ball (in quotes).
2. Identify the location where you consulted
the Magic 8-Ball.
3. List the manufacturer of the Magic 8-ball
(in italics).
4. List the date that you consulted the
Magic 8-Ball.
Example:
"Reply Hazy, Try Again Later." ["Will I get tenured?" Oasis Tavern, 6907 N. Sheridan Rd.,
Chicago, IL: Tyco Toys, Inc., January 12, 1998.]
PMLA Alternative Source Citations
http://www.pmla.org/altsource.html

52. Who’s Citing You?
Discover how your
publications are being
cited and incorporate
DOI links to the citing
content into your online
publication.

54. Technology
Est. 1996
8,500 schools, colleges &
universities worldwide

64. Manuscript
Triage Acceptance
Submission
Yes
No

65. Manuscript
Triage Acceptance
Submission
Yes
No
On Submission?

66. Manuscript
Triage Acceptance
Submission
Yes
No
On Submission? Triage?

67. Manuscript
Triage Acceptance
Submission
Yes
No
Prior to acceptance?
On Submission? Triage?

68. Manuscript
Triage Acceptance
Submission
Yes
No
Prior to acceptance?
Author? On Submission? Triage?

69. Manuscript
Triage Acceptance
Submission
Yes
No

70. Manuscript
Triage Acceptance
Submission
Yes
No
$£€¥

71. Manuscript
Triage Acceptance
Submission
Yes
No
$£€¥
#

72. 60 publishers
23 million content items indexed
27,000 titles
3-4000 manuscripts checked per month

73. Deterrence Factor

74. Trustworthy Content
• CrossMark

76. Sir Tim told BBC News that there needed to be new
systems that would give websites a label for
trustworthiness once they had been proved reliable
sources…So I'd be interested in different organisations
labeling websites in different ways.

77. Industry Problems

78. Industry Problems
• The publishing process is invisible

79. Industry Problems
• The publishing process is invisible
• Trust metrics have not been established
on the web

80. Industry Problems
• The publishing process is invisible
• Trust metrics have not been established
on the web
• The common belief that the publisher’s
job is done on publication of the “ nal”
version

85. Cross ark

87. The Society of
Psychoceramicists
Dulce et Decorum Est Desipere in Loco
Psychoceramics
Review

90. Publisher Version
Crackpot Press
Journal of Psychoceramics
Peer Reviewed: Yes
Review Type: Double Blind
Number of Reviewers: 3
Copyedited: Yes
References Checked: Yes
CrossChecked: Yes
Protocols: Carberry Protocol on Hum
Funding: 30% NEA, 10% Mellon
DOI: 10.1037/1114-007-X

91. erratum

92. corrigendum

93. enhanced

94. retracted

97. Identity

98. Three
Identity
Problems

99. sswo rds:
U nam e/Pa
12345 345cam
bank:
ent: 12 : mom’s
r etirem system
ed itorial
bir thday
1. Authentication and Authorization:
How do I get to what I want?

100. Shibboleth

101. 2. Name
Variations:
How can I
tell if that’s
the same
person?

102. Carol Anne Meyer
Meyer, Carol Anne
Carol A. Meyer
Meyer, Carol A.
Meyer, C.A.
C.A. Meyer
Carol Meyer
Meyer, Carol
C. Meyer
Meyer, C.
Ms. Meyer
Mrs. Meyer
Carol Meyer Ruben
Mrs. Ruben
Mrs. Ruben-Meyer
Mommy
foodislove

103. 3. Disambiguation:
How do I know which one?

104. Egosurfing

105. Not Me :(
Egosurfing

106. Not Me :(
Not Me :(
Egosurfing

107. Not Me :(
Not Me :(
Not Me :(
Egosurfing

108. Not Me :(
Not Me :(
Not Me :(
Egosurfing
Not Me :(

109. Not Me :(
Not Me :(
Not Me :(
Egosurfing
Not Me :(
Me ?

111. Me ! But...

112. Me ! But...

113. John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith

114. Li (Lee), Wang, Zhang, Liu, Chen, Yang, Huang, Zhao,
Zhou, Wu, Xu, Sun, Zhu, Ma, Hu, Guo, Ln, He, Gao,
Liang, Zheng, Luo, Song, Xie, Tang, Han, Cao, Xu,
Deng, Xiao

115. Jane Doe Jane Bloggs

116. Cross-ID?

117. Cross-ID?

118. Author ID
Contributor ID

120. Knowledge Discovery

121. Authentication
and Authorization
Knowledge Discovery

122. Pyschoceramics
Review

123. Pyschoceramics
Review

124. Pyschoceramics
Review
?

125. Pyschoceramics
Review
?

126. Pyschoceramics
Review
?
cmeyer.crossref.org

127. Pyschoceramics
Review
?
cmeyer.crossref.org

128. Pyschoceramics
Review

129. Pyschoceramics
Review DOI

130. Pyschoceramics
Review DOI
+
cmeyer.crossref.org

132. DOI

134. DOI DOI DOI
DOI DOI

135. Profile: Name
Email
Affiliation
Field
etc.

136. CoAuthors

137. CoAuthors
Reviewer

138. cmeyer.crossref.org

139. cmeyer.crossref.org
DOI:10.1234/0001234
DOI:10.4321/0005678
DOI:10.1234/0005678

144. Where we are...
Photo: Josh Swieringa

145. Find out more...
• Researcher Identi cation Primer
www.gen2phen.org/researcher-identi cation-primer
• CrossTech Blog
http://www.crossref.org/CrossTech/
• Gobbledygook, 17 Feb 2009, Martin Fenner’s interview of Geoff Bilder
http://network.nature.com/people/mfenner/blog/2009/02/17/
interview-with-geoffrey-bilder
• “Are You Ready to Become a Number?” Martin Enserink, Science 27
March 2009: 1662-1664, DOI: 10.1126/science.323.5922.1662
• “I Am Not a Scientist, I Am a Number.” Philip Bourne and PE Fink (2008)
PLoS Comput Biol 4(12): e1000247. DOI:10.1371/journal.pcbi.1000247

147. • CrossRef lets publishers have their cake and
eat it too

148. • CrossRef lets publishers have their cake and
eat it too
• CrossRef provides infrastructure to enable
publishers to enhance their content and
services

149. • CrossRef lets publishers have their cake and
eat it too
• CrossRef provides infrastructure to enable
publishers to enhance their content and
services
• CrossRef services drive traffic to publishers
content

151. • CrossRef services will enable publishers to
highlight the value they add to content

152. • CrossRef services will enable publishers to
highlight the value they add to content
• CrossRef services will give researchers useful
tools to make decisions about content

154. • If it’s not online it doesn’t exist

155. • If it’s not online it doesn’t exist
• If it’s not linked it doesn’t exist

156. • If it’s not online it doesn’t exist
• If it’s not linked it doesn’t exist
• PDF warehouses are complete - the next
stage is semantically enhanced content

157. • If it’s not online it doesn’t exist
• If it’s not linked it doesn’t exist
• PDF warehouses are complete - the next
stage is semantically enhanced content
• Publishers are moving from production
houses to informatics houses

158. What’s in it for
publishers?
• No publisher is an island - collaboration and
connection is the key

159. Reciprocal Linking
Photo by Joi Ito

160. Carol Anne Meyer
cmeyer@crossref.org