The document provides updates on construction progress for the Eglinton Crosstown LRT project. For the Eglinton station, ongoing work includes cable pulling and shoring. Upcoming work includes cable chamber installation and weekend subway closures. For the Mount Pleasant station, current work includes piling and storm sewer installation. A traffic change for piling is planned for late June. The document also discusses the Gallery City 2018 art initiative along the Eglinton corridor from June to September, including art themes, business participants, and promotion through media and community outreach.

1. EGLINTON CROSSTOWN
Eglinton-Mount Pleasant
June 12, 2018

2. 2
INFORMATION IS CURRENT AS OF JUNE 12, 2018 AND
SUBJECT TO CHANGE

3. 3
Agenda
• Eglinton Station Update
• Mount Pleasant Station Update

4. 4
Eglinton Station Update

5. 5
Eglinton Station Update
Ongoing
• THESL 2A
– Holly Street crossing (Holly St was closed for ~3 weeks; NB lane has been re-opened)
– Cable pulling and splicing
• Shoring - Stage 5
– 3 crosswalks now open
– 20 and 40 EAE driveway closures intermittently
Upcoming
• THESL 2A
– 90 Eglinton cable chamber (proposed overnight)
• Weekend subway closures for TTC upgrades
– Work has been postponed due to TTC scheduling issues until further notice
• Shoring - Stage 6

6. 6
Current Shoring Phase – Stage 5

7. 7
Upcoming Shoring Phase – Stage 6

8. 8
Progress Photos – NE Corner
NE corner of
Yonge-Eglinton
(looking north)

9. 9
Progress Photos – NE Corner
NE corner of
Yonge-Eglinton
(looking east)

10. 10
Progress Photos – NW Corner
NW corner of
Yonge-Eglinton
(looking west)

11. 11
Mount Pleasant Station Update

12. 12
Mount Pleasant Station Construction Update
ACTIVITY LOCATION APPROXIMATE DURATION
Support of Excavation –
Piling
NW corner of Eglinton Ave
E and Mt. Pleasant Rd.
Three (3) weeks
Storm Sewer Installation –
Manhole Installation and
Connection Work
Brownlow Ave and
Eglinton Ave E
June 22 – 25, 2018
Storm Sewer Installation –
Manhole Installation and
Connection Work
Taunton Rd and Eglinton
Ave E
Resuming summer 2018
Traffic Change – Piling See map Late June 2018
Support of Excavation –
Piling
South side of Eglinton Ave
E
Late June 2018

13. 13
Current Construction Staging
Until late June 2018
Activities: Piling (NW Station Box); Storm Sewer Installation; Piling Preparation
(South Station Box) and Utilities Relocation

14. 14
Upcoming Construction Staging
Beginning Late June 2018

15. 15
Construction Progress Photos

16. 16
Mount Pleasant Aerial Rendering

17. 17
Business Support Update

18. 18
Window Washing Program 2018
• Service provided by
Building Up, social
enterprise.
• Service runs May to
November 2018 (every two
weeks, may fluctuate based
on demand).
• Yonge: next days are
Wednesday, June 13 and
June 29.
• Mount Pleasant: next days
are Thursday, June 14 and
Tuesday, July 3.

19. 19
Experience Eglinton – Spring is still in market
Spring campaign wrapping up (end of June): OOH (billboards), digital (programmatic,
social), radio (mass), print.
Media buy: based on core program, BIA input every quarter re: placement and content.
Customized sample

20. 20
Experience Eglinton – Shop Local Q2

21. 21
Experience Eglinton - Radio
Programmatic, banners

22. 22
About Gallery City 2018:
Toronto’s free, self-guided, family-friendly art crawls return to Eglinton this summer
• It’s an Experience Eglinton initiative that connects artists with
businesses, leverages Torontonians’ universal appreciation of art
and culture, sets out to encourage more foot traffic along the
19km future home of the Eglinton Crosstown LRT.
• Showcases > 100 local businesses and > 30 local artists
through a series of designated art crawls running all summer long
(Weston Road to Victoria Park).
• Eight (8) art crawl locations, each with a theme, including 2
special exhibits in partnership with Yonge-Eglinton Centre and
Eglinton Square (Victoria Park).
• Contest (30+ original art prizes) motivates art crawlers and gets
eyes and feet on to Eglinton.
• Joint initiative of Metrolinx, Crosslinx Transit Solutions –
Constructors (CTSC), the seven Eglinton BIAs, the Yonge
Eglinton Centre, Eglinton Square.
• Secured local art in large thanks to Eglinton-based, non-profit art
partners, namely Art Starts, Scarborough Arts and the Artbarn
School.

23. 23
About Gallery City 2018:
Business Participant Listing

24. 24
About Gallery City 2018:
Eight (8) art themes

25. 25
Gallery City 2018 – What’s ahead June 30 to September 3?

26. Wherever possible, we will identify integrated opportunities to reinforce a ‘Shop
Local’ message or call-to-action which may include one or more of the following
elements:
Media, Marketing & Digital
● Paid campaign (Q3): TTC platform, billboards, print, radio (July – August),
programmatic, Blogto and Narcity (sponsored videos). Digital: Teaser videos,
contest promotion, Social Media Feature Week, Artist Shout-Out, Business
Shout-Out. Other: Target lifestyle and travel media, event listings, proactive
media outreach.
Community Outreach
● Targeted site activations: Brand Ambassadors will be positioned in various
locations such as in front of busy subway stops or Eglinton-based events from
late July to late August to distribute promotional Art Crawl Guides.
● Festivals, public venues, other events.
Ongoing Partner Cross-Promotion
● Ongoing stakeholder engagement: Metrolinx, CTSC, Art organizations, BIAs,
Businesses and artists YEC and Eglinton Square, other.

27. Example: Yonge Eglinton Centre (YEC):
Partnership in Action
● Gallery City Kick-Off: June 21
● Gallery City “Chaos Theory” Art Display: A collection completed and
curated by Yonge-Eglinton born and bred artist, Catherine Shea.
● Yonge Eglinton Centre Gallery City Social Media Contest Featuring
Catherine Shea: (YEC partner event, Early- to mid-July)
● Summer-long promotion of Gallery City vis-à-vis YEC Distribution
Channels.
● Targeted Gallery City Promotional Activations - Timing aligned with
YEC free Thursday Jazz Nights and Contemporary Art for Kids.
(Metrolinx – CTS-C, July - August).