Speaker: Maria Woncisz, Country Manager Europe at Luno The evolution of money, the emergence of the new decentralized economy and the meaning of cryptocurrencies in building the future of finance.

2. To upgrade
the world to a
better financial
system
Our Vision

3. Crypto is going to
impact everyone’s
lives

4. “Ray Dalio says gold will be a
top investment during
upcoming ‘paradigm shift’ for
global markets”
“$550bn of remittances will go to
developing countries this
year...the cost of cross-border
payments needs to drop...”
“ECB cuts interest rates
and relaunches its bond-
buying program”
The Unstoppable Surge in
Negative Yields Reaches
$17 Trillion
There are fears that large-scale risks in our global financial system are
growing...

5. The Natural Evolution
Current System
The existing financial system was built for a
non-digital age - ignoring the needs of the
modern individual and is quickly becoming
redundant
Natural Evolution
• Money has always evolved
• Landlines to Mobile phones / post to email -
money to catch up with other information
revolutions

6. ● Extortionately high transaction costs
● Rampant inflation / currency devaluation
● Capital controls blocking ease of trade
● Low transparency = high levels of corruption
● Very little financial interoperability
● Lack of financial inclusion
● Huge unbanked deposits
● Money has a poor user experience
...it is beyond doubt, however, that today’s financial
system faces multiple challenges for its users.

7. Decentralised cryptocurrencies are enabling us to
upgrade the world to a better financial system:
money that
is cheaper
faster and safer
transactions
across borders
totally
interoperable
transparent
yet private
controllable and
programmable
open and equal
access for
everyone

8. Upgrading to this new, better financial system will
empower billions of people by:
lowering their
cost of living
increasing the
value retention
of their wealth
stimulating
innovation
unlocking new
business models and
economic
opportunities
provide more
financial
freedom
driving the velocity
of money flowing
through the
economy

9. Market cap (BTC)
Crypto is alive and we’re about to enter a very exciting period.
Transactions (BTC)
Innovation Realisation

10. Our View on Developments
Crypto is going to
impact everyone’s
lives

11. Existing financial
system
● Speculate (shares, forex etc)
● Invest (gold, commodities, shares)
● Transact (fiat currency, USD clearing)
● Credit (incl asset collateral)
● Online ID = Credit card + email
The transition from the old financial system to the new crypto economy
will take time, and be layered.

12. The transition from the old financial system to the new crypto economy
will take time, and be layered.
Existing financial
system
New crypto economy
● Speculate (shares, forex etc)
● Invest (gold, commodities, shares)
● Transact (fiat currency, USD clearing)
● Credit (incl asset collateral)
● Online ID = Credit card + email
● Phase 1: Speculate (trading, altcoins)
● Phase 2: Invest (Bitcoin, STOs etc)
● Phase 3: Transact (crypto, fiat with crypto clearing)
● Phase 4: Credit (incl crypto collateral)
● Phase 5: Online ID = crypto wallet/address
● Phase 6: New use cases

13. Existing financial
system
New crypto economy
● Speculate (shares, forex etc)
● Invest (gold, commodities, shares)
● Transact (fiat currency, USD clearing)
● Credit (incl asset collateral)
● Online ID = Credit card + email
● Phase 1: Speculate (trading, altcoins)
● Phase 2: Invest (Bitcoin, STOs etc)
● Phase 3: Transact (crypto, fiat with crypto clearing)
● Phase 4: Credit (incl crypto collateral)
● Phase 5: Online ID = crypto wallet/address
● Phase 6: New use cases
It is key is to build the right products for the right segments
at the right time.
Hybrid / transition
economy e.g.
stablecoins

14. Direct
Indirect
Asset Transact
There will be more and more ‘indirect’ impact on people’s lives.

15. The role of “greed” as driver of the evolution
Current Size of Network
Valuetoindividualuser
Utility valueFinancial upside potential

16. An Overview
of Luno

17. Timothy Stranex
Co-founder & CTO
➔ Experienced tech lead (Europe
and Africa)
➔ MSc Theoretical Physics
(Zurich)
➔ BSc (Hons) Physics (UCT)
Backed by top investors
Luno: World class team backed by top investors
Team of >240 FTE from top companies
Marcus Swanepoel
Co-founder & CEO
➔ Experience in retail & investment
banking, private equity across
Europe, SEA and Africa
➔ CA (SA), CFA, MBA (INSEAD)
London HQ with 7 offices on 3
continents
Founders built Luno from 2013

18. It’s still incredibly hard to access crypto in a safe and easy way.
Luno solves this.
We make it safe and easy to buy, store, use and learn
about cryptocurrencies.

19. What does Luno do?
Wallet
Exchange Operates an
exchange to
enable trade
between users
Facilitates
transactions such
as buying, selling,
sending and
receiving
Publishes free
content on own
Learning Portal,
blog and social
media platforms
Secure storage via
sophisticated and
layered security
processes and
procedures
Learnin
g
Storage

20. Luno is building the trusted gateway into the broader crypto
ecosystem
We support customers for all
existing and future crypto
use cases
Existing financial
infrastructure / fiat currencies
Crypto
assets
(storing)
Transactions
(direct & indirect)
Speculation /
trading
Decentralised
applications
New currencies &
use cases

21. The Market
Who is
winning the
race?
(and what race?)

22. Global crypto
The competitive landscape is diverse

23. Africa:
GDP: [2-4tr]
ASEAN
GDP: [5-10tr]
Europe:
GDP: [20tr]
Highly fragmented, no
‘top of mind’ crypto
brand
US
GDP: [20tr]
Valuations*: Coinbase (USD8bn),
Kraken (USD4bn), Circle (USD3bn)
China / Japan:
GDP: [20tr]
Valuations: Binance (USD2bn-
8bn), Other[USD1bn]
Market penetration of crypto: est 0.01%-1%
The race hasn’t even started yet - much less so in Europe

24. Challenges in Europe
● Regulation
● Banking
● Education / Perception

27. 2-3
Years
2-4
Years
1-3
Years
PHASE 2:
Grow the
ecosystem
PHASE 3:
Leverage this
new paradigm
PHASE 1:
Bridge the old
and the new
This will happen in the next 5-10
years
How will we get there?
Our first step in driving our vision is for Luno to become the
global home of cryptocurrencies: the place where it is safest
and easiest for people and businesses to buy, store, use and
learn about digital currencies.

28. Questions?

29. Maria Woncisz
maria@luno.com
25 EUR free* Bitcoin for Coinference
attendees
COINFERENCE2019
* Enter code in Luno app and buy any amount of Bitcoin (at least 25 EUR).
Valid until 21/11, FOR FIRST TIME EU CUSTOMERS ONLY