Speaker: Martinho Aragão, Product Manager at Utrust Building a payment solution for the money of tomorrow is a vision in itself. To connect all sorts of e-commerce merchants to buyers in the crypto world, all while keeping it business as usual, a company has to leverage the blockchain alongside traditional financial services. As such, we’ll navigate the journey of Utrust to make that vision a reality by exploring both sides of the equation.

1. utrust.com
The Challenges of a
Crypto Payment Platform
Martinho Aragão
Product Manager

2. Blockchain and
cryptocurrency
2

3. Vibrant and growing market
3
54 Million new crypto users in 2018
$300 Billion market of crypto assets
$1.9 Trillion market of global payments
Young, connected and tech-savvy users
New segments and business models
Major corporation entering the scene

4. Vibrant and growing market
4
54 Million new crypto users in 2018
$300 Billion market of crypto assets
Small in the $1.9T market of global payments
Young, connected and tech-savvy users
New segments and business models
Major corporation entering the scene
Lower-bound estimate of total crypto asset users
Millions
20
40
60
80
100
120
140
2016 YE 2017 YE 2018 YE
35
18
5
139
85
45
90%
298%
64%
94%
Source: University of Cambridge - 2nd Global Cryptoasset Benchmarking Study

5. Vibrant and growing market
5
54 Million new crypto users in 2018
$300 Billion market of crypto assets
$1.9 Trillion market of global payments
Young, connected and tech-savvy users
New segments and business models
Major corporation entering the scene
More than 50%
Of millennials prefer crypto over cash
and trust crypto more than US stock
market
63%
Perceive them as an easy form of
payment for online purchases
82%
Would use blockchain tokens in
existing loyalty programs
Source: KPMG - Consumer survey on payment tokens
https://cointelegraph.com/news/kpmg-survey-us-consumers-highly-willing-to-use-blockchain-
tokens/amp
With bank yields going negative

6. Vibrant and growing market
6
54 Million new crypto users in 2018
$300 Billion market of crypto assets
$1.9 Trillion market of global payments
Young, connected and tech-savvy users
New segments and business models
Major corporation entering the scene

7. A digital consumer world
7
•
Growth of digital wallets apps
•
Declining paper cash use
•
Physical card becoming “virtual”
•
Convenience is king — tap & go, scan & go
But still dependent and built upon the same legacy infrastructure.

8. ctronic money. Electronic money. Elec
ney. Electronic money. Electronic mon
“Money’s destiny is to become digital”
The Future of Money by the OECD 2002
c money. Electronic money. Electroni

9. Value for consumers
9
Ownership
Of your assets
Resilience
In an unstable world
Privacy
In an age of pervasive
algorithms
Reach
In a multi-polar world

10. An opportunity to improve
Unconstrained from legacy system limitations
No central point of failure, diminishing risks
Universal and open to private enterprises
An opportunity to innovate and grow
10

11. A new untapped audience
Expand to international markets
Unique viral marketing opportunities
Differentiate from your competitors
No chargebacks
Reduced fraud
More margin per sale
Higher growth Lower costs
11

12. An opportunity for buyers. An oppor
tunity for merchants. An opporturnit
y for buyers. An opportunity for mer

13. Perceived lack of demand
Technically challenging
A volatile market
Fragmented to support
Accounting challenges
Merchants
Lack of Trust

14. Users
HOLD it vs Spend it
Isolated communities
Narrative mismatch
Lack of usable solutions

15. onceptions. Challenges & Misconcep
tions. Challenges & Misconceptions.
& Misconceptions. Challenges & Mis

16. Accounting Challenges & Volatility

17. From Fiat to Crypto to Fiat
Accounting Challenges & Volatility

18. From Fiat to Crypto to Fiat
18
1023
Fiat Currencies Cryptocurrencies

19. Accounting Challenges
19
> 5 000
Exchange Rate Pairs

20. From Fiat to Crypto to Fiat
20
400050
Fiat Currencies Cryptocurrencies

21. Accounting Challenges
21
> 8 000 000
Exchange Rate Pairs

22. 22
Business as Usual

23. User Experience

24. Mining Fees
Overpayments & Underpayments
User Experience

25. User Experience
Easy and seamless
Just checkout as usual, select your currency
and scan to pay
Automatic Refunds

26. Perceived Lack of Demand

27. Supply and Demand mismatch
Perceived Lack of Demand & no
trust

28. Ecosystem
• Centralised Wallet
• Experiments with POS and other
channels
• Expand reachable market
Driving Adoption
• Strategic partnerships
• Initiatives towards consumer
adoption
• Improve onboarding
• Education Initiatives
Supply and Demand mismatch

29. Ever-changing regulations

30. Proactively be a part of solution
Ever-changing regulations

31. w blocks. Building new blocks. Buildin
uilding new blocks. Building new block
“Money’s destiny is to become digital”
The Future of Money by the OECD, 2002
new blocks. Building new blocks. Bui

32. 32
ChargebacksHigh fees Slow
3% - 5% +20% YOY 1 - 7 days

34. Designed for commerce
34
1% fee
flat rate
No annual settlement
“hidden" fees
Future
proofing
Supporting currencies
of today and tomorrow
Special discounts
and loyalty
Unique affiliate promotions
and discounts
Unique brand
awareness
Leveraging the power of loyal
communities worldwide
Seamless
API integration
With customised priority support
Supporting
plugins such as:

35. Growth
35
Merchants Currencies Features
• Growing merchants & partnerships
• Initiatives towards consumer
adoption
• Faster registration & onboarding
• Progressive support for new
currencies
• Exploring upcoming initiatives
• Improving core experience
• New requested features
• New frontend channels

36. Join a great ecosystem
A broad ecosystem, including, electronic
retailers, jewels, online gaming, sports and more
A combined universe of 30MM users and
growing across 180 supported countries
36
Partners Networks and awards

37. utrust.com
The Challenges of a
Crypto Payment Platform
Martinho Aragão
Product Manager