Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless and/or unwanted products into new materials or products of better quality or for better environmental value.

1. UPCYCLIST• • •
• • •

2. 69% Are Females
67% Are Married
76% Have no Children living at Home
THE UPCYCLIST
Upcycling, also known as creative reuse, is the process of
transforming by-products, waste materials, useless
and/or unwanted products into new materials or products
of better quality or for better environmental value.
QUICK DEFINITION
70% College Educated
Upcyclists: Who they are

3. ARTS, DESIGN & HOME DECORATION
READING
BEAUTY
POLITICS
The Upcyclists’ passions

4. TOP GALLERIESTOP ARTISTS
VISUAL ART & DESIGN
159.6
( popularity index )
ART APPRECIATORS
188.6
( popularity index )
de Young Museum
Ground of SculptureLurie Belegurschi
Simon Beck
Sue Bryce
Upcyclists & Arts

5. 150
TOP MAGAZINES
& WEBSITES
TOP BOOKSREADERS
144.1
( popularity index )
112,5
37,5
0
75
Magazines
15
WebsitesBooks
Discworld
Reading

6. BEAUTY & WELLNESS AWARE
148.9
( popularity index )
TOP BRANDS TOP SOURCES
Beauty & Wellness

7. SOCIAL ISSUES
& ADVOCACY
188.7
( popularity index )
TOP SOURCES
TOP
ORGANIZATIONS
POLITICALLY ACTIVE
177.8
( popularity index )
Politics & Activism
Natural News
Politics & Activism

8. CONSUMER
INSIGHTS SUITE
Get more information on this topic
TRY NOW FOR FREE >
See how it works hands-on!