2. Search engine optimization is a technique to render your website visible
through organic ranks. When a searcher keys in a term, it produces relevant
results through crawling and indexing. Factors affecting SEO are quality
content, site structure, internal links, compressed images, page load time,
external links, backlink factors, mobile optimization, media enhancements, and
technical factors. Organic website ranks are long-lasting, achievable, and free
of cost, unlike paid advertisements that drive instant result
3. On-page and off-page
An on-page SEO factor is using keywords that are relevant and used much lesser compared to
your competitors. This provides your webpage an edge over your competitors. On-page is
using keywords, compressed images, videos, and website structure that enrich your webpage
for visibility and interaction. An off-page SEO factor is getting backlinks for your webpage
by allowing other sites to link to your webpage for credibility. It would help if you allowed
authoritative and credible websites of similar industries to link to your site. This improves the
visibility, engagement, and credibility of your website. Informative and updated content
makes the visitor engaged for some time and reduces the bounce rate.
4. Internal and external links
Internal links are inserting links for information relevant to the one already published on your
webpage. Suppose you are writing an article on how to reduce weight, you will add
information regarding a diet that helps you reduce weight on another page as an internal link.
External links are links from other websites for engagement. Feel free to get in touch with
SEO services in Bangalore.
5. Blogging
Writing content regularly on your site will help drive traffic. Create content on specific topics
and add quality images relevant to the topic. Topic clusters or supportive content will help in
interlinking the pages. They make google understand your website structure and page
connectivity. Topic clusters comprise three units; pillar pages, cluster pages, and interlink
between pillar pages and clusters. You can also include strategies such as email marketing
and guest blogging for increasing links to your website. Contact a web designing company
in Bangalore for further information.
