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ICT’s critical role in balancing Influence Capability’
Huffington Post:
Lobbyists on a Roll

       “20 of the biggest health insurance and drug companies spent nearly a
    combined $35 million in Q1 -- a 41 percent increase from the same quarter last
                                        year.”




Could Chagora ever compete with THAT?
Huffington Post:
Lobbyists on a Roll

       “20 of the biggest health insurance and drug companies spent nearly a
    combined $35 million in Q1 -- a 41 percent increase from the same quarter last
                                        year.”




Could Chagora ever network ever compete with THAT?
Could a User-created compete with THAT?
Washington Post:
'Causes' Ineffective for Fundraising
"The majority of Causes' participants have received no donations through the site."




                                      BUT WHAT IF...
  You could easily give 25 or 50 cents on joining? Would that stop you? Would you be more
                   or less likely to revisit that group? Give again? Stay involved?
                                    Would it matter?
A charity ‘s recent Twitter-centered global fundraiser was also utilizing PayPal &
                                        TipJoy.
                  They wanted to have a minimum contribution of $5.
         But it was suggested by PayPal that they'd do better making it $10!

              PayPal understands that charities prefer larger donations!


Since the User isn’t their focus, they don’t understand that a MicroContribution - even
   if only useful once for a given user - attracts & anchors the User to this specialized
                         account for ALL such future transactions.

 Moreover, even if a person never used the microtransaction, enough will to catalyze
                 the flocking that eventually brings that guy in too!


 The ‘Push for a Larger Transaction Mentality’, in very sophisticated business, political
                  and social theory contexts is often characterized as
“The Dumb-Ass, Short-Sighted, Don’t-Bother-Me-with-What-the-User-Wants-or-Needs”
                             Theory of Internet Commerce.
A charity ‘s recent Twitter-centered global fundraiser was also utilizing PayPal &
                                        TipJoy.
                  They wanted to have a minimum contribution of $5.
         But it was suggested by PayPal that they'd do better making it $10!

              PayPal understands that charities prefer larger donations!


Since the User isn’t their focus, they don’t understand that a MicroContribution - even
   if only useful once for a given user - attracts & anchors the User to this specialized
                         account for ALL such future transactions.

 Moreover, even if a person never used the microtransaction, enough will to catalyze
                 the flocking that eventually brings that guy in too!


 The ‘Push for a Larger Transaction Mentality’, in very sophisticated business, political
                  and social theory contexts is often characterized as
“The Dumb-Ass, Short-Sighted, Don’t-Bother-Me-with-What-the-User-Wants-or-Needs”
                             Theory of Internet Commerce.
Fixing Big!
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Fixing Big!

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. ICT’s critical role in balancing Influence Capability’
  • 8.
  • 9. Huffington Post: Lobbyists on a Roll “20 of the biggest health insurance and drug companies spent nearly a combined $35 million in Q1 -- a 41 percent increase from the same quarter last year.” Could Chagora ever compete with THAT?
  • 10.
  • 11. Huffington Post: Lobbyists on a Roll “20 of the biggest health insurance and drug companies spent nearly a combined $35 million in Q1 -- a 41 percent increase from the same quarter last year.” Could Chagora ever network ever compete with THAT? Could a User-created compete with THAT?
  • 12. Washington Post: 'Causes' Ineffective for Fundraising "The majority of Causes' participants have received no donations through the site." BUT WHAT IF... You could easily give 25 or 50 cents on joining? Would that stop you? Would you be more or less likely to revisit that group? Give again? Stay involved? Would it matter?
  • 13. A charity ‘s recent Twitter-centered global fundraiser was also utilizing PayPal & TipJoy. They wanted to have a minimum contribution of $5. But it was suggested by PayPal that they'd do better making it $10! PayPal understands that charities prefer larger donations! Since the User isn’t their focus, they don’t understand that a MicroContribution - even if only useful once for a given user - attracts & anchors the User to this specialized account for ALL such future transactions. Moreover, even if a person never used the microtransaction, enough will to catalyze the flocking that eventually brings that guy in too! The ‘Push for a Larger Transaction Mentality’, in very sophisticated business, political and social theory contexts is often characterized as “The Dumb-Ass, Short-Sighted, Don’t-Bother-Me-with-What-the-User-Wants-or-Needs” Theory of Internet Commerce.
  • 14. A charity ‘s recent Twitter-centered global fundraiser was also utilizing PayPal & TipJoy. They wanted to have a minimum contribution of $5. But it was suggested by PayPal that they'd do better making it $10! PayPal understands that charities prefer larger donations! Since the User isn’t their focus, they don’t understand that a MicroContribution - even if only useful once for a given user - attracts & anchors the User to this specialized account for ALL such future transactions. Moreover, even if a person never used the microtransaction, enough will to catalyze the flocking that eventually brings that guy in too! The ‘Push for a Larger Transaction Mentality’, in very sophisticated business, political and social theory contexts is often characterized as “The Dumb-Ass, Short-Sighted, Don’t-Bother-Me-with-What-the-User-Wants-or-Needs” Theory of Internet Commerce.

Notes de l'éditeur

  1. Give verbal data on the obvious and persistent interest by the ICT industry in the MicroTransaction…
  2. Give a simple definition as a useraccount dedicated for politics and charity…